How about some "déjà vu all over again?" (Q: Who said that? A: See below.) In the last column, we asked the question, "How might a winning brand win more?" and the answer was, "By recognizing its customer wherever he or she encounters the brand and leveraging that recognition to retain, up-sell or cross-sell." Here's a confession: I lied—well, partially. I didn't tell the whole story. You only got one enchilada on a two-enchilada lunch special.
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 Online Marketing Summit | Feb. 6-9, 2012 in San Diego. Boost Your Best Practices in Digital Marketing. Attend OMS--the digital marketing event of the year! Social Media, Demand Generation, Search, Email Marketing, Web Analytics, Mobile Marketing, and more. Register with code CPPRMS04 & Save 20% on conference passes or get a FREE Expo Pass at http://www.onlinemarketingsummit.com/
How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism 
This study examines the impact of service employees' work stress on their service performance by using the self-regulation perspective to distinguish employees' service tasks into two types: requiring high versus limited self-regulation.
It's Not You, It's Your Website!
Is your website simply not converting as much as you'd like it to? Are your competitor's sites performing better than yours? After researching tens of thousands of websites, over a massive range of industries, we'll reveal the top reasons why customers are abandoning your site or are failing to convert, and the five things you can do today to fix it!
Comfort Marketing: Why Vintage Campaigns Work in Today's Economy
A campaign for StarKist tuna reworks the brand's longtime "Sorry Charlie" theme — which StarKist began using to sell canned tuna in 1961 — to depict people saying, "Thanks Charlie" for newer products like tuna in pouches. The StarKist campaign is part of a trend on Madison Avenue that might be called comfort marketing, which is becoming more popular as the economy sputters. .
Jeffrey Hayzlett, Author of 'Running the Gauntlet,' Discusses Marketers' Roles as Change Agents
Jeffrey Hayzlett, the hard-charging, affable former CMO of Kodak, left his post at the Rochester-based company in 2010 to remake himself into a global business consultant, a budding TV celebrity and a best-selling author by trying to lay bare some of the hard truths about business and, to use a term that he might use himself, being a straight shooter.
The Experiential Differential
Offer experiential rewards. They're unique, fun and word-of-mouth-worthy. But then take next step: Offer experiences unique to your brand. Let members remember not just the experience, not just who offered the experience, but how they became one with the brand through the experience.
Why the Wealth Gap Matters to Marketing Researchers
A recent study by Pew Research Center finds that "older Americans are 47 times richer than younger households. By 2009, the gap grew significantly; members of the Greatest Generation (born 1901-1928) and the Silent Generation (born 1928-1945) were an astounding 47 times richer than those in Generation X (born 1965-1980) and Millennials (born 1981-2004).
Capitalizing on Change: Turning Disruption into Opportunity
The world is in the midst of unprecedented change, with multiple technology disruptions transforming the way business is conducted. This whitepaper explores the impact of Big Data, Mobile, Cloud Computing, and Social Media and will help guide your organization's critical next steps.
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Ready to Sharpen Your Email Marketing Plan?
Plan to attend the All About Email LIVE! event March 21, 2012 at the Marriott Marquis in NYC sponsored by eM+C. Register before Jan. 26 and take advantage of the early bird discount. Learn more and register at: live.emarketingandcommerce.com today!
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"People are products of their environment. If you want people to buy your products your products have to become part of their environment."
- Eric McFadden
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Introducing...
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Salient Beliefs - Those beliefs that are activated from memory in a situation to influence comprehension or decision making.
In what area will you seek talent in 2012?
45 % Analytics
18 % Search Engine Mktg.
18 % Social Media Mktg.
0% Content Mktg.
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18% Consumer Insights
0% Other
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jaredsasser
Easy to buy doesn't mean easy to decide. Both needed for great UX experience. rpx.me/6uGe
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