SMS is not sexy. SMS is not feature-rich or visually beautiful. But in this rapidly changing world of mobility and just-in-time marketing, SMS is the killer app. If you haven't already integrated SMS (or short messaging service—aka texting) into your marketing strategy, you are overlooking a simple but powerful tool.
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Privacy Patrol: Protecting Qualitative Respondents' Information 
Market research depends on people agreeing to participate in our studies. Protecting the privacy of these respondents is a key priority for our industry, one that is spelled out in the code of ethics of professional research organizations around the world. This means that all of a respondent's "personally identifiable information" must be kept confidential. Learn how some research organizations address this issue in their guidelines.
The Truth About Leads
Why can't sales and marketing just get along, and what is the impact on a B2B organization's lead generation performance? In this exclusive podcast interview, Dan McDade, president and CEO of PointClear, an Atlanta-based prospect development company and author of the new book, "The Truth About Leads," reveals some little-known secrets on lead generation and sales in business organizations today
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations
When consumers make decisions, they are often exposed to other people's opinions or recommendations. How will these recommendations influence consumers' decisions and preferences concerning a product? In this study, the authors focus on the congruency between the temporal and social distance and examine how other people's recommendations will shift consumers' preferences differently in their decision for near-future and distant-future consumption.
Why Smart Brands are Embracing Tumblr
According to numbers dug up by Mashable, microblogging newcomer Tumblr has just surpassed the 20.7 million blogs hosted by WordPress--explosive growth since it only hosted around 7 million blogs as recently as January. Exponential growth like this means it's probably just the beginning of many record-breaking events.
You Like Me! Building Your Brand with Facebook "Likes"
At one point or another, everybody wants to be the popular kid in school. This yearning for acceptance doesn't fade with age, it just changes shape. The number of "likes" on a company's Facebook page is the modern-day equivalent of the number of birthday parties you're invited to in the 6th grade. But it goes far beyond that––when a consumer "likes" a company, that's step No. 1 of brand engagement, and a clear indication to the company that said consumer is ready, willing and able to interact with its particular brand.
How to Stay Constantly Connected
In a day and age where legal pads have been replaced by iPads and your Facebook page draws more interest than the price of oil, it's important to keep your company connected constantly. This article explores the different ways to stay connected with your audience, including the use of online directories.
A Disengaged Generation: Employee Disengagement a Global Epidemic
At a time when they are relying on their workforces more than ever to achieve growth in today's post-recession environment, organizations are faced with a disengaged generation of young workers for whom work pressures are taking a toll. A major new study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, finds a labor market polarized between disillusioned 18-to-29 year-olds and their older, possibly more resigned, counterparts.
Case Study: Cisco Systems Video
Using video as the medium of choice allowed Cisco to put real faces to its "human network." By doing so Cisco was able to showcase all of the different talent, various heartwarming and humorous employee stories that most companies never expose externally..
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