Long before behavioral economics had a name, marketers were using it. Yet despite marketing’s inadvertent leadership in using principles of behavioral economics, few companies use them in a systematic way. Learn four practical techniques that should be part of every marketer’s tool kit.
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Now is the Time for Marketing to Embrace Change
IBM is using a new marketing campaign to stake out its relevance in today’s changing world. CMO Jon Iwata shares how he has been working to integrate marketing and communications functions to better respond to today’s business environment.
Which Brands Are Excelling at Promotion in 2010?
Hundreds of millions are spent every month to entice consumers to buy. But which promotions really work? What do consumers say spurred them to try a new product, or stock up? And which brands are doing it best? Learn what the latest trends in promotion mean for today’s CPG marketer.
Toyota owners maintain high overall satisfaction despite recalls
Blind or just brand loyalists? Despite more than 8 million vehicle recalls since October 2009, Toyota owners are unwavering in their loyalty to the company, according to a new report released by Rice University’s Jones Graduate School of Business. Based on the study’s results, brand insulation seems to have saved Toyota for the recalls’ negative effects.
If the Culture Fits
“Why me?” should be the mantra of every marketer. Not in a hard-luck, sob-story kind of way; but the question should arise whenever the marketing team tries to determine what could make its offering so special that people snap it up at a premium. Answering that question demands insight into how branding helps make, or break, the sale..
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"Ideal conversation must be an exchange of thought, and not, as many of those who worry most about their shortcomings believe, an eloquent exhibition of wit or oratory."
- Emily Post
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Elasticon - A conjoint analysis-based model for estimating self- and cross-price elasticity. Subjects are asked to indicate their likelihood of buying each brand (when each brand is priced at some experimental level).
What most influences you to follow someone on Twitter?
67% Quality of tweets
1% # of tweets
8% # of followers
16% Bio
4% Photo/Avatar
Total Responses: 207
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statmaven RT @marketing_power Here's the real thing: Joe Jaffe: 3% of all shoppers are responsible for 80% of #CokeZero consumed #amamarketing
   
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How exactly did a $15,000 fright flick became a $100 million plus hit?
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A Marketer’s Guide to Behavioral Economics 