To play on an old cliché, now is the time for all good marketers to experiment with the traditional funnel. The funnel needs to be turned on its side and transformed into a megaphone that today’s customers can use to spread the word about a brand’s products and services. Learn how organizations can effectively empower and incentivize their customers in this exclusive interview with Joseph Jaffe, author of Flip the Funnel.
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Feed the Content Beast
For B2B marketing and selling organizations, content is the fuel that drives the revenue engine. Lead generation, lead management with marketing automation, and sales enablement initiatives all depend on relevant, "contagious" content. Learn how to implement a framework for content strategy and execution in your organization.
Surviving 2010
A sea change wrought by the recession is causing researchers to adjust their focus and reassess their processes to prove their worth. Learn how researchers today are amping up their systems and surpassing business demands to prove their worth in this budget-minded economy.
Fore! Public Apology Leaves Tiger’s Brand in the Bunker
In his first public appearance in two months, Tiger Woods may have stepped up to the tee in his televised mea culpa last week for his marital infidelities, but the result was anything but a hole-in-one. For Tiger, the brand, the apology failed to score. Marketing experts assess the impact the public apology might have on his image and suggest that Woods still faces Toyota-size problems as he travels the road to recovery.
The Silo Crisis
There is a silo crisis. For 100 years, autonomous organizational silos have been the answer to managing complexity, keeping close to customers and products, and holding managers accountable. But they no longer work today. Instead, they’re leading to lost opportunities to develop great products and marketing programs.
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"Do not put your faith in what statistics say until you have carefully considered what they do not say."
- William W. Watt
February
AMA Virtual Event - Social Media: Cracking the Code for Business Marketers
March
Strategic Brand Development
Marketing Metrics & Dashboards, 2.0
Strategic Marketing Roadmap: Atlanta
Brand Measurement: Philadelphia
Marketing Workshop: Denver
April
32nd Annual International Collegiate Conference
Advanced Social Media
The Identity Imperative: Building a College or University Brand
Applied Research Methods 2010
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Podcast
Repositioning: Marketing in an Era of Competition, Change and Crisis
Webcast
Innovations in Search Marketing : Engaging Users Through Enhanced Media
How Online Customer Feedback Best Practices Can Help You Listen and Respond
The Power of Incentives and Why They Work
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Bangtail - Detachable advertisements on the reply envelop commonly included with credit card or telephone bills
How would you rate your organization's efforts at listening to online conversations?
13% Very successful.
21% Fair
18% Poor
47% Don't have a listening strategy
Total Responses: 38
Vote Here
arts_marketing Quite interesting RT @marketing_power: Research studies why people forward content and its good news. http://nyti.ms/daxkYd
   
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Rather than trying to evaluate if a brand did well generally, always ask: Did it succeed or fail with its Target Market? Because in the end, that's all that matters for a brand.
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Ready to Flip the Funnel? Succeeding in the New Age of the Customer