50+ Metrics Every Marketer Should Master

With dozens of metrics at their disposal, it’s important for today’s marketers to understand which metrics matter most.  In this webinar, learn about key metrics shaping marketing measurement, who is using which metrics and how they are using metrics to drive bottom-line results.

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Competing Through Organizational Agility
In turbulent markets, organizational agility is invaluable. The benefits of enhanced agility include higher revenues, more satisfied customers and employees, improved operational efficiency, and a faster time to market. Three types of agility---strategic, portfolio and operational---are critical for organizations interested in identifying and capturing opportunities more quickly than rivals.

Impact of Online Consumer Reviews on Sales
Understanding how online consumer reviews affect consumers’ purchase decisions is of vital importance to firms that rely on online word of mouth (WOM) to disseminate information about their products. As the Internet population continues to grow, consumers inevitably become more experienced with the Web. This article suggests that over time, marketing managers will find online consumer reviews to be increasingly influential and thus should devote more resources to online channels.

Are You Feeling the Love from your Loyalty Club?
Marketers are failing to feel the love from their loyalty and rewards programs even as customers give the perks, discounts, deals and additional service opportunities high marks.  New research from the CMO Council reveals that while loyal consumers expect marketers to understand them better and deliver more relevant and valued offers, marketers are questioning their ability to meet the needs of the customer.

Applied Innovation: A Guide to the “Breakthrough Idea”
Do you know how to get to that next big thing in your organization? The shift in the economic climate has created a sense of urgency among business leaders who need innovation now in order to survive—if not thrive—in the future. For years, companies have heavily invested resources into streamlining processes, taking costs out of the system and applying stringent “Six Sigma-esque” criteria to kill ideas that don’t deliver big ROI returns in six months or less. What they didn’t do was create the space for their people to make and explore opportunities, develop theories, and play in the world of possibilities before running forward with a solution.

Staying in the Loop: Game Changing Benefits of the Viral Loop 
What if you could replicate in your own business the secret model behind the exponential growth of Twitter and Facebook? Learn about a new business paradigm called “the viral loop” and how you can replicate it in your business to generate growth that spreads rapidly and scales quickly.

"Executives should blog if they have a vision they are trying to communicate, or if they are very visible in the media."

February

Winter Marketing Educators Conference

Search Engine Optimization, Houston

Performance Boosting Analytics: New York

AMA Virtual Event - Social Media: Cracking the Code for Business Marketers

March

Strategic Brand Development

Marketing Metrics & Dashboards, 2.0

Strategic Marketing Roadmap: Atlanta

Brand Measurement: Philadelphia

Marketing Workshop

More Events

Podcast

Executive Conference: Call on Online Metrics Demystified

Webcast

Brand Resonance as a Strategic Measurement Tool

B2B Social Media Marketing to Build Brands and Generate Leads

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Doorway Page - A web page specifically created in order to obtain rankings within the natural listings of a search engine. These pages generally are filled with keywords and are meant to funnel surfers into the main web site. This practice is generally considered an outdated spam tactic. This term is not to be confused with a "landing page."

Based on this year's SuperBowl ads, which brand proved to be the clear winner?

44% Snickers (Betty White).
20% Doritos (man in casket)
18% E-Trade (those cute babies)
16% Budweiser (human bridge)

Total Responses: 266
Vote Here

hurriednotes:  If you read only 1 article today  @marketingveep @marketing_power Marketers would do well to expand beyond SM elites. http://tr.im/Odrj

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In business, a farm team is your active list of strong performers who currently work for someone else but could be enticed to work for you if the offer is right.

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