Building a Sustainable Ford Motor Company: An Interview with Bill Ford 

Ford Motor Company Executive Chairman William Clay Ford Jr. has long been a strong advocate of winning through sustainability. He has argued that profits will rise as the company delivers vehicles that are better for the environment, made in plants that are increasingly energy efficient and, consequently, less costly to operate. Few in the company seemed to fully embrace this vision. But in the wake of rising oil prices and a global economic crisis, the managerial ranks have rallied behind Ford’s drive for sustainability.

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Inspire: How to Motivate Your Marketing Team During Tough Times
Need to rev up morale in your marketing department? This first installment in an ongoing series offers up suggestions for how you can kick-start your post-recessionary thinking. It’s time to restart staffers’ engines and help them feel good about their skills and their contributions to the bottom line.

5 Career Moves to Make Now 
When it comes to your career, there’s no such thing as standing still: you’re either moving forward or falling behind.  Sima Dahl, Chief Connector of MarketingJobWire.com, suggests five career shifts you can make right now to move forward on your professional path in 2010.

To Xfinity & Beyond: Comcast Makes a Branding Change
Comcast is counting on the X factor to move its brand into the future.  The company announced last week that it is in the process of re-branding all of its products and services under the “Xfinity” banner which it will roll out in 11 markets beginning this week.

They’re Baaack! Credit Card Direct Mail Offers on the Rise
Junk mail is officially back, an indicator that the economy may be starting to turn. For the first time in three years, in the fourth quarter of 2009, the volume of credit card direct mail increased from the previous quarter.  Credit card issuers showed increased confidence in the economy and a willingness to extend more consumer credit.

Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior 
Although a significant body of research indicates that promotions provide a substantial short-term lift for the promoted item, less attention has been given to the basket-level impact and the role of mental budgets. Recent research suggests that consumers allow room in their mental budgets for unplanned purchases on grocery-shopping trips.

"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."

February

Technomarketing: Orlando

A Marketer's Rebound Guide: Chicago

Winter Marketing Educators Conference

Search Engine Optimization, Houston

Performance Boosting Analytics: New York

AMA Virtual Event - Social Media: Cracking the Code for Business Marketers

March

Strategic Brand Development

Marketing Metrics & Dashboards, 2.0

Strategic Marketing Roadmap

Marketing Workshop

More Events

Podcast

Reorganize for Resilience

Webcast

StorySelling: Telling and Selling Your Brand’s Story.

Brand Resonance as a Strategic Measurement Tool

Email Marketing Lessons from 2009 and How to Apply Them in 2010

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Buzz Opportunities - Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand.

In the wake of the gas-pedal recall, can the Toyota brand rebound?

46% Yes, positive brand impressions still prevail.
19%Yes, customers are forgiving of blue-chip brands
5% No, they blew it
28% Maybe. Time will tell if they can make amends

Total Responses: 477
Vote Here

CynthiaNichols:  Holy Moly! RT @marketing_power Teens are texting machines! When they're not asleep or @ school, teens text 10x an hour. http://bit.ly/cNjnHn

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As a B-to-B marketer, you “have to be a better pied piper than a marketing person,” she says, meaning you have to be able to lead senior management to the marketing world you want them to embrace.

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