 Navigating the New Normal: A Conversation with Four Chief Strategy Officers 
Did the financial crisis of 2008 signal the start of a “new normal”? Perhaps no one is better positioned to answer this question that chief strategy officers, who find themselves on the hook for identifying shifts in the competitive landscape and for predicting the future. CSOs of Boeing, Estée Lauder, Smith International, and Visa discuss what has and hasn’t changed since the onset of the recession. They paint a collective picture of an environment in which setting strategy has become more complex: planning cycles are shrinking, future growth trajectories are harder to predict, and business assumptions that once seemed indisputable are now coming into question.
Search and Destroy
Search marketing is a crucial part of the digital marketing mix, and selecting the best keywords is key to search success. With strong bids on certain keywords from search engine providers, you can be sure your online ad pops up when a consumer searches for those keywords. Polish your spy skills and win the battle for keyword and search engine optimization with this secret agent guide.
Building Brand Momentum: How to Influence Decision Making as the Recovery Approaches
With the economy beginning to take a turn for the better, now is the time to re-strategize and take advantage of new customer behaviors in order to re-grow your brand. Learn tactics for creating new marketing strategies that are aligned with customers’ changing needs, refocus brand appeal to reflect new buying patterns and acquire profit-generating customers while achieving ROI.
New Study Portrays Americans Coming of Age in the Great Recession
Thanks to the great recession, the traditional American Dream is dead and buried. But a new study reveals that a new dream is emerging, one that focuses on social rather than economic ideals. The result is that today’s Americans are experiencing a rite of passage that’s leading to the emergence of a new, grounded consumer.
Retrofit CRM for Customer Centricity
Many companies think they already have a customer relationship management system. But what they may have is a product centric, rather than a customer-centric, system. Meanwhile, what they already have can be retrofitted to perform to today's integrated marketing standards.
20+ mind-blowing social media statistics revisited
More than 3.5 billion pieces of content are shared on Facebook each week. Seventy percent of bloggers are organically talking about brands on their blog. Learn about these and 20 other mind-blowing social media marketing statistics.
| Marketing Research |
|
| Retail |
|
| Not-for-Profit Marketing |
|
| Internet Marketing |
|
| CRM and Direct Marketing |
|
| B-to-B Marketing |
|
| Branding |
|
| Advertising |
|
| 
"We see our customers as invited guests to a party and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."
- Jeff Bezos
February
Social Media Marketing: San Francisco
Technomarketing: Orlando
A Marketer's Rebound Guide: Chicago
Winter Marketing Educators Conference
Search Engine Optimization, Houston
Performance Boosting Analytics: New York
AMA Virtual Event - Social Media: Cracking the Code for Business Marketers
March
Strategic Brand Development
Marketing Metrics & Dashboards, 2.0
Strategic Marketing Roadmap
Marketing Workshop
More Events
Podcast
How to Reach the New Consumer: Insights from Nielsen and IRI Experts
Webcast
Marketing at the Speed of Change
Molding Your Customer Experience with Content Personalization and Campaign Management
Which Brands Are Excelling at Promotion in 2010? Implications for CPG Marketers
Advertisement
Twig - A store (smaller than a branch) that specializes in a particular category or few categories of merchandise when the firm does not believe a wider offering in that market is reasonable.
Is it appropriate to reveal respondents' identities in customer research to internal business units?
35% No, never
4% Yes, they're important sales leads
53% Yes, but only with their approval
5% Not sure
Total Responses: 245
In the wake of the gas-pedal recall, can the Toyota brand rebound?
Vote Here
LesleyDewar Surprise! Study: men may research but won't ask for advice when shopping http://bit.ly/9lxs8T /via @marketing_power [No surprises here]
   
Advertisement
Are brands providing meaningful and engaging experiences to their customers through their online communities? Our research on 135 online communities representing 45 major brands indicates that, with few exceptions, the answer is no.
AMA Publications
Content Partners
What's New
White Papers
Best Practices
Podcasts
Webcasts
Subscribe to other Newsletters |
