Reshaping Business Education in a New Era

With rising interest in corporate social responsibility and increasing doubt in the sanctity of institutions, an evolving breed of MBA student is surveying the business landscape with a more discerning eye and demanding a new type of education. In this interview, Blair Sheppard, dean of Duke University’s Fuqua School of Business, shares his perspective on why the traditional MBA education needs to change, especially in the wake of the recent financial crisis and new management issues..

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Raising More Money Online with Independent/Third-Party Fundraising Events
Fundraising events can be the most tangible expression of an organization’s mission. Events offer an opportunity for supporters to donate their time, treasure, and talent to support a cause. In many organizations today, traditional events are being supplemented with independent fundraising events (IFE), activities designed and run by non-staff to raise money on behalf of a specific nonprofit organization.

Insincere Flattery Actually Works
Flattery—the art of offering pleasing compliments—is one of the oldest and most commonly used of persuasion tactics. Instances of flattery also abound in the marketing context because making consumers feel good about themselves can often lead them to evaluate the flatterer positively. This research shows that even after consumers consciously discount a blatantly insincere compliment from the marketer, the original positive reaction toward the marketer coexists with, rather than being replaced by, the discounted evaluation.

Creepy ways your social media data can be used
In this new era of connectivity, what happens in your social network doesn’t stay in your social network.  There are many ways for outsiders to gather information—legitimately or not—and put it to use.  Increasingly, there are signs that companies—from financial service firms to affiliate marketers—are targeting social media for new purposes.  It’s clear companies are recognizing the treasure trove of data sitting on social networks, and are beginning to experiment with it.

Brand Matters: An Optimism Retrospective
Many business owners looked at 2009 as a "glass-half-empty" kind of year. Auto firms, banks and Wall Street brokerages were forced to start paying for their sins through closures, layoffs and government restructurings. Other firms seized the economic tumultuousness as a "glass-half-full" time to do the things they'd been planning to do, meaning to do, knew they needed to do or thought they better do before their competitors beat them to the punch.

"What’s my return on investment on e-commerce? Are you crazy? This is Columbus in the New World. What was his ROI?"

February

Social Media Marketing: San Francisco

Technomarketing: Orlando

A Marketer's Rebound Guide: Chicago

Winter Marketing Educators Conference

Search Engine Optimization, Houston

Performance Boosting Analytics: New York

AMA Virtual Event - Social Media: Cracking the Code for Business Marketers

March

Strategic Brand Development

Marketing Metrics & Dashboards, 2.0

Strategic Marketing Roadmap

Marketing Workshop

More Events

Podcast

Marketers Use Fighter Brands to go 10 Rounds

Webcast

How Sponsorship Adds True Purpose to Marketing Efforts

In Brands We Trust

Social Media Analytics

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Linkrot - When Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.

From Pepsi to UPS, big brands are coming to the aid of Haiti. How are you helping?

44% Texted 90999 to Red Cross
9% Promoted donation opportunities
24% Donated/planned brand/organization program
21% Other

Total Responses: 147

From Pepsi to UPS, big brands are coming to the aid of Haiti. How are you helping?
Vote Here

amjschro @marketing_power KFC reminds me of the movie Serendipity. Hot Diggity Dog! The question is are you really willing to take your brand there?

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Can a fast food company known for its Beefy 5-Layer Burritos, Gorditas and Mexican Pizzas successfully market itself as a diet-friendly dining option, despite consumer perceptions to the contrary?

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