McKinsey Global Survey Results: Leadership Through The Crisis And After

Executives have markedly changed their leadership styles in the past year—and not always in the ways they think will help their companies most. However, they aren’t changing their views on which leadership styles will help companies most in the long term. Many of the most needed leadership styles, now and in the future, are those used more frequently by women than by men.

Down With Best Practices
Too-cool-for-school tactics do not a strategy make, argues Don E. Schultz. Marketers may be confused, he says, because of the way the term “strategy” is erroneously bandied about at industry conferences.

Is That Deal Worth My Time?
How does the effectiveness of sales promotions vary with base prices? Is a $10 promotion more appealing for a $20 product or for a $60 product? The authors employ a combination of analytical modeling and laboratory experimentation to delineate the conditions under which people show a relative-thinking effect and the conditions in which people show the reverse effect.

AMA Access Newsletters—Your Ticket to Marketing Insights and Inspiration
What’s old is new and improved again. Even as we say goodbye to 2009, we’re ushering in a new decade with a brand “new and improved” way to provide you with the insightful news and analysis you’ve come to expect from MarketingPower Today and the AMA’s other e-newsletters. Beginning in January 2010, AMA members and registered users of MarketingPower.com will be able to subscribe to the AMA’s portfolio of eight “free” e-newsletters known as AMA Access.

Key Marketer Considerations Revealed in Annual Multichannel Trend Report
Strategies that capitalize on reduced “noise” in the mailbox, fully leveraging higher-performing data sources and utilizing data to more effectively mine the housefile to identify new marketing opportunities are key considerations for today’s marketers. Learn about these and other trends in the latest Abacus Annual Multichannel Trend Report.

The Talent Wars: Recognizing and Rewarding Your Best Employees
With bailouts, layoffs and salary freezes dominating the headlines, marketing to your employees may seem counterintuitive. But downturns are when talented employees matter most. Learn how to recognize and reward your best employees so they don’t bolt for greener pastures when good times return.

"The things we fear most in organisations - fluctuations, disturbances, imbalances - are the primary sources of creativity."

January

ROI Techniques: Philadelphia

Social Media Boot Camp: Philadelphia

Search Engine Optimization and Marketing: New York

December

Social Media Marketing: San Francisco

Technomarketing: Orlando

A Marketer's Rebound Guide: Chicago

Winter Marketing Educators Conference

Search Engine Optimization, Houston

Performance Boosting Analytics: New York

AMA Virtual Event - Social Media: Cracking the Code for Business Marketers

More Events

Podcast
Viral' Loop, Author Adam Penenberg

Webcast
10' Trends that will Make or Break your Email ROI in 2010

50+' Metrics Every Marketer Should Master

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XML Feeds - A form of paid inclusion where a search engine is "fed" information about pages via XML, rather than gathering that information through crawling actual pages...

What's been the biggest marketing challenge of the last decade?

45%Erosion of public trust in companies
33% Consumer dependence on Web
16% Cross-generational marketing
4% Population decline of 25-44 yr-olds

Total Responses: 147

@thales_jacobi: @marketing_power If more work-life balance means more money,I'm in. Good new year's resolution

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Nevertheless, she has shown that she is more than a fad, has cultivated readily identifiable brand traits and positions that are consistent.

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