 Tackling Sociopolitical Issues in Hard Times 
A greater proportion of executives believe the global economic crisis has increased the public’s expectations of business’s role in society. In response, companies are maintaining or increasing their engagement in social and political issues. As a result, most are already reaping business benefits that far exceed a reputational boost.
Win the Brain Game
“Put yourself in the head of your customer.” According to author Michael Krauss, marketers can no longer ignore developments resulting from neuromarketing research.
CPG Marketing Skills are at a Crossroads
How does the effectiveness of sales promotions vary with base prices? Is a $10 promotion more appealing for a $20 product or for a $60 product? The authors employ a combination of analytical modeling and laboratory experimentation to delineate the conditions under which people show a relative-thinking effect and the conditions in which people show the reverse effect.
CMO Survey: The Second Wave
In this Second Wave of Epsilon’s CMO Survey, Chief Marketing Officers of America’s leading brands revealed that recessionary conditions have resulted in decreased marketing and advertising spending as well as the need to integrate newer social media channels in their plans. Learn more insights from the CMO Survey.
Small Business CRM: Five Considerations
Sales managers love the saying, “Nothing happens in America until somebody sells something.” Managing the sales process, sales people and customer experience requires patience, discipline, and today, good software. Learn about the five key considerations that will help you reach your sales goals.
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"Your most unhappy customers are your greatest source of learning."
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Interestingly, the authors also find that the extent of this media coverage influence on a publisher is greater when there is higher dependence for advertising revenues on a specific industry
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