Marketing News Exclusives

May 5, 2011American Marketing Association

Why POM Wonderful Paid $1 Million for Product Placement in a Movie About Product Placement: Exclusive Q&A With POM Exec About Spurlock Movie

Marketing News Exclusives spoke with Rob Six, vice president of corporate communications at the parent company of pomegranate juice brand POM Wonderful, to discuss its participation in POM Wonderful Presents: The Greatest Movie Ever Sold, documentarian Morgan Spurlock’s exposé about product placement sponsorships.

(Image courtesy of POM Wonderful.)

State Tourism Marketers Prove ROMI to Beat Budget Crunches
Budgets for state tourism agencies across the United States have faced the ax over the past few years. However, some state tourism marketers are overcoming budget struggles by either proving ROMI to keep funding intact or getting creative with smaller marketing budgets.

Kid Market More Mature Than You Might Think
The post-millennial generation might be particularly underwhelming from a marketing perspective, considering the fact that the millennial generation ahead of it is the largest in U.S. history, experts say. However, kids do have more control—and marketing potential—than it seems.

Pew Experts Define Hispanic Segment's Buying Power
To help you better understand the potentially lucrative Hispanic audience, Marketing News reached out to Rakesh Kochhar and Jeffrey Passel of Pew Research Center’s Pew Hispanic Center to find out more about the Hispanic market’s overall spending power.

Product positioning - For both new and established products, a product's positioning may be combined with a target segment to integrate the marketing tool decisions. Its earlier use exclusively in advertising is no longer appropriate.

marketing_power "Marketers of 'green' cleaning supplies are finding that there is a discrepancy between what people say and what they do."

2011 ART Forum
The ART Forum is a unique conference that provides an opportunity for both academics and practitioners to exchange new ideas and innovative approaches in marketing research. Experienced research practitioners who use advanced methods in their jobs comprise the largest segment of conference attendees.

Over the course of two and one-half days of programming, attendees are encouraged to share in a lively and open discussion of the various methods. Additional learning opportunities are provided through optional tutorials on a variety of topics, including Advanced Computer Simulations for Improved Marketing Decisions, Advanced Theory and Application of Hierarchical Bayes Choice Models , Analyzing Network Data, Introduction to Bayesian Statistics and Marketing, and Introduction to Discrete Choice Modeling.

2011 Nonprofit Marketing Conference
The AMA/AMAF Nonprofit Marketing Conference affords nonprofit marketers from across the country the opportunity to unite for an intense and intimate networking and learning experience.

It is sure to exceed all expectations by delving deep into four essential components of nonprofit marketing success, including marketing strategy, integrating traditional and digital marketing communications, relationship management and branding.

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Editorial:
     Elisabeth A. Sullivan, Editor
     Nancy Pekala, Director of Online       Content
     Christine Birkner, Staff Writer
     Piet Levy, Staff Writer
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