Dearborn, Mich.-based Ford Motor Co. plans to take the road less traveled when it unveils the redesigned Explorer SUV this summer. Rather than showcasing the new 2011 model at a major auto show, Ford will turn to Facebook to reveal the SUV for the first time, stressing marketing messages that touch on value, adventure and family togetherness, a Ford executive tells Marketing News Exclusives.
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Expert Assessment: Boosting Performance Through SEO, Social Media and Conversion Optimization 
It’s no secret that SEO is your friend in the quest to generate traffic to your website. Likewise, you’d need to have just returned from Mars to not be aware of the entire social media movement. But did you know that both programs (SEO & social) should be linked together within your company? Duane Forrester, an SEO senior program manager at Microsoft, explains.
Market Probe Marketing Leader: How I Gained the CEO's Trust
Like many marketers, Jack Jefferson, marketing communications manager for Milwaukee-based research company Market Probe Inc., is hamstrung by tight budgets and a small staff. Jefferson recently spoke with Marketing News about the marketing challenges he faces and how he has tried to make marketing an integral part of his marketing research organization.
Blackhawks' Stanley Cup Win is a Feather in NHL Marketers' Caps
The Chicago Blackhawks aren't the only National Hockey League champs this season: NHL marketers also recorded a big win. Thanks to an exciting playoff series—along with a concerted effort by league marketers to engage with fans through digital and traditional media—people care about the NHL again.
Jeff Hayzlett Explains Why he Left Kodak and his Plans for the Future
As CMO of Eastman Kodak Co., Jeffrey Hayzlett became one of the most well-known marketing leaders around. But last month Kodak announced that Hayzlett was leaving the company effective May 28 to pursue “personal projects.” Hayzlett explains his departure to Marketing News Exclusives.
SymphonyIRI Group CEO on Who He'll Hire Next
Last month, Marketing News sat down with SymphonyIRI Group President and CEO John G. Freeland to discuss his company’s progress on rebranding IRI and launching a broader, deeper, data-driven consulting practice. Freeland, who previously led Accenture’s CRM consulting practice, here describes what he’s looking for in new recruits.
Conversion action - The desired action you want a visitor to take on your site. Includes purchase, subscription to the company newsletter, request for follow-up or more information (lead generation), download of a company free offer, subscription to company updates and news. Source: SEMPO |
"RT @AMATampaBay How did Pampers address a diaper debacle? By listening closely to consumer conversation: http://bit.ly/ce0MbW #amamarketing" |
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Marketing Research's Future Online
Free AMA virtual event! Take the opportunity to learn from some of research's most dynamic leaders as they share their perspectives on the future of marketing research. Topics to be discussed include do-it-yourself and low-cost research, emerging research methodologies, and online research techniques and their impact on traditional research. Join us on June 23, from 9 a.m. to 5 p.m. CST. |
Identity Imperative: Boston
This institutional identity workshop will cover all of the issues you need to think about as you prepare to launch an initiative to develop your institution’s brand strategy. This two-day course will quickly review the basics and then delve deeply into the critical issues of internal branding, generating buy-in, qualitative and quantitative research, positioning statements, working with creative firms, organizational structure and budgeting, and living your brand over the long term. |
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