Targeted e-mail marketing—and the resulting online word of mouth—is helping to turn KFC’s new Double Down sandwich into a hit with its intended audience despite negative buzz about the blatantly unhealthy aspects of bacon and cheese sandwiched between two breaded, fried chicken breast “buns.”
(Photo courtesy of KFC.)
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Expert Assessment: Should Your Agency Measure Your Marketing Performance? Performance measurement and return on investment are hot topics in the marketing industry these days. Marketing ROI expert Jim Lenskold offers tips on how to extend your relationship with your marketing and advertising agency to include measurement support.
Google, IBM Lead the Pack in Millward Brown's Brand Ranking
While the global economy continues to putter along, the world’s top 100 brands are gaining strength and value, led by tech powerhouses such as Google, IBM and Apple. So says Millward Brown’s fifth annual Optimor BrandZ Top 100 Most Valuable Global Brands ranking, which was released last week.
Papa John's Pays Customers to Deliver Marketing Campaigns
Papa John’s International Inc. is breaking the barrier between its company operations and its fans by paying chosen consumers to be short-term marketers for the Louisville, Ky.-based pizza chain.
FTC 'Ad-ucates' Kids to be Savvier Consumers
Hannah Montana, and Zack and Cody, the jig is up: Your tween fans are onto your persuasive advertising ways—or they will be soon, thanks to a newly launched advertising education program from the Federal Trade Commission.
In Blockbuster Season, Smaller Movies Reel in Audiences With Savvy Marketing
Iron Man, Shrek and the A-Team all are starring in big-budget blockbusters this summer backed by supersized marketing campaigns, but there’s still room on theater marquees for documentaries, foreign flicks, and low-budget comedies and dramas, studio execs say. Those titles just require more creative, targeted and economical marketing strategies to entice moviegoers.
Chatroulette Too Big a Gamble for Marketers, Experts Say
The curiosity surrounding Chatroulette, the latest entrant onto the social media scene, is prompting companies such as Travelocity and Burger King to experiment with the new platform. But experts doubt that Chatroulette—with its fast pace and unfiltered content—is the right medium in which marketers should try to connect with consumers.
Target market - The particular segment of a total population on which the retailer focuses its merchandising expertise to satisfy that submarket in order to accomplish its profit objectives. |
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Marketing & Public Policy Conference
Denver: Now in its 21st year, this premier conference brings together an international roster of academics, marketing practitioners, government officials, consumer advocates and legal professionals. Researchers and policy makers are being called on to accelerate innovative research, education, regulation and communication that will foster a shift toward sustainable development and consumption. Accordingly, this year's conference will highlight research aimed at guiding human-environment interactions in sustainable ways. |
Advanced Research Techniques Forum
San Francisco:
The Advanced Research Techniques Forum provides an opportunity for academics, practitioners and research clients to exchange ideas and solutions. The conference includes presentations and poster sessions where participants share their research in a format that encourages an open discussion for participants and presenters.
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