While mergers and acquisitions often call for rushed decisions on brand value, identity and design before the deal is announced and the new entity is launched, United and Continental Airlines’ chosen strategy—helmed by a hybridized logo—is unusual, according to experts unaffiliated with the merger.
(Image courtesy of United Airlines.)
Expert Assessment: Creating an Engaged Community in the Nonprofit World
While nonprofit organizations have to work hard to keep their brands and causes top of mind with consumers, one of the toughest marketing challenges they often face is to create an engaged community of supporters. The secret is to stay connected and create advocates, says Lisa Nash, a consumer marketing expert who now serves as CEO of the Blue Planet Network, a safe drinking water nonprofit organization.
Member Perspective: Maker's Mark Taps Ambassadors to Spread Good Cheer
AMA member Gaetan Giannini pens a guest column on Maker’s Mark, describing how creating an exclusive community of engaged customers sometimes can have a deeper impact on sales and brand recognition than a broad advertising and PR campaign would.
Louisiana Seafood Board Launches Slick Marketing Push Amidst Gulf Coast Crisis
The Louisiana Seafood Promotion and Marketing Board is casting a wide net to get the word out that Louisiana seafood is still safe and available despite the ongoing oil well leak in the Gulf of Mexico, Ewell Smith, executive director of the New Orleans-based board, tells Marketing News Exclusives.
Price Promotions Are Main Attraction for Amusement Parks This Season
With bumpier-than-usual attendance at amusement parks last year, park marketers are trying to incentivize thrill seekers this season with new price promotions and discounted season passes.
Audi Revs Up Brand Awareness With Cameos in Major Movies
While Audi's product placements in hit movies don’t drive consumers en masse to dealerships on opening weekend, they're worthwhile marketing investments because certain movies can serve as hot vehicles to build brand awareness, says Youngee Wong, department manager of experiential marketing at Audi of America Inc.
Crisis management - An attempt by an organization to reduce, minimize or control the impact of a calamitous event through various communication techniques. |
"Why have u dropped a client? AMA Poll: 38% say they were just 2 difficult; 27%-not profitable; 25%-payment issues;#amamarketing" |
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Facebook and Twitter for Marketers
New! Learn the ins and outs of marketing your product or service on the Web's most popular social network and micro-blogging platforms at this two-day training series led by Bernie Borges, a social Web expert and author of Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social Media Marketing. Note that Facebook will be covered on day one and Twitter on day two. Join us in Chicago on June 15 and 16. |
Marketing Research's Future Online
Free AMA virtual event! Take the opportunity to learn from some of research's most dynamic leaders as they share their perspectives on the future of marketing research. Topics to be discussed include do-it-yourself and low-cost research, emerging research methodologies, and online research techniques and their impact on traditional research. Join us on June 23, from 9 a.m. to 5 p.m. CST.
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Can Twitter replace research opinion polls as an adequate measure of public opinion? Vote Here
Total Responses: 154
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