Research conducted in March by Basking Ridge, N.J.-based Lightspeed Research for Marketing News finds that only 9% of 1,170 survey respondents currently feel receptive to personalized mobile advertising. Should marketers put their mobile ad plans on hold?
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Expert Assessment: 'Why Are You Breaking Up With Me?'
Lance Osborne, director of marketing at interactive marketing services provider Acxiom Corp., compares his middle-school missteps that led to his first broken heart to the pitfalls that lead many companies to miss out on creating loyal—and valuable—customers.
Think Strategically, Not Just Tactically, Former McDonald's CMO Warns
Marketing veteran Larry Light has a dire warning for other marketers: “Instead of marketing evolving, marketing is devolving,” he says in a podcast preview of a talk he’ll be delivering at the AMA’s upcoming SMART xChange conference taking place May 5-7 in Chicago.
Explosive Coverage of Kraft Sponsorship Wins in Texas
An early-morning flash of fireworks and an earth-shuddering boom of 2,700 pounds of exploding dynamite brought down Texas Stadium on Sunday morning—a “demolicious” implosion sponsored by Kraft Macaroni & Cheese.
More Fast-Food Marketers Want a Bite of Breakfast Share
From new, heavily publicized breakfast offerings at Burger King to Subway’s recently launched morning menu, 2010 is building on 2009’s big breakfast year. But despite marketers' fervor over adding new breakfast items, many consumers aren't eating out for the first meal of the day. So why the breakfast bonanza?
Nike's Latest Tiger Woods Ad: Bold or Shameless?
The return of Tiger Woods as a Nike endorser—and the use of his deceased father’s voice in an ad—grabbed plenty of attention last week for the sports brand. The question remains as to whether it’s for better or worse.
Strategic planning - The consideration of current decision alternatives in light of their probable consequences over time. This process includes four distinguishing features: (1) an external orientation; (2) a process for formulating strategies; (3) methods for analysis of strategic situations and alternatives; and (4) a commitment to action. |
"Foolish foolhardy & frustrating. Mkt rsrchrs reveal what foolhardy practices shld just go away http://bit.ly/justplainfoolish #amamarketing" |
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Denver: Now in its 21st year, this premier conference brings together an international roster of academics, marketing practitioners, government officials, consumer advocates and legal professionals. Researchers and policy makers are being called on to accelerate innovative research, education, regulation and communication that will foster a shift toward sustainable development and consumption. Accordingly, this year's conference will highlight research aimed at guiding human-environment interactions in sustainable ways. |
Advanced Research Techniques Forum
San Francisco:
The Advanced Research Techniques Forum provides an opportunity fir academics, practitioners and research clients to exchange ideas and solutions. The conference includes presentations and poster sessions where participants share their research in a format that encourages an open discussion for participants and presenters.
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Will you iPad? As a marketer, what impact will Apple's new tablet have on your 2010 campaigns? Vote Here
Total Responses: 247
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"A Web site alone won't bring the requisite quantity of qualified prospects into the [sales] funnel, but it certainly can help move them along the route."
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