Search and Employ: Marketing Industry Hiring is Picking Up

The marketing jobs market is showing signs of life after two years in critical condition, according to recruiters and executive search experts. Read on to see which industries are looking for marketers and which skills are in high demand. And check out the related podcast called "Finding a Marketing Job," which is listed in the podcast section below. (Photo courtesy of FreeImages.co.uk/.)

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Expert Assessment: Cisco's Star Turn as a B-to-C Vendor
"Not content with being a $40B global technology leader known primarily for selling switchers and routers to other businesses, Cisco wants to grow 15% a year by looking for consumer Internet growth markets to enter," writes brand marketing expert Robert Nelson in his first column for Marketing News Exclusives. Nelson spoke with Ken Wirt, Cisco's VP of consumer marketing, to get the goods.

Member Perspective: What I've Learned About Business From American Idol
Branding and marketing consultant, AMA member and self-proclaimed American Idol junkie Lisa Siracuse draws an apt analogy between the reality show's successful contestants and well-developed brands.

Marketers Use Salt Messaging Sparingly
As sodium levels continue to drop in CPG food products, will reduced-sodium messaging become a crucial differentiator for food marketers? There may be a pinch of lower-salt messaging here and there, experts say, but for the most part, such marketing will remain off the table.

ROMI: Michigan Tourism Marketer Says Returns Justify Spend
As in many other states, Michigan’s state government currently is wrangling over whether tourism marketing spending deserves a spot on its list of budget priorities as economic woes continue to force legislators to cut spending pretty much any way they can. According to one Michigan tourism marketer, the proof is in the demonstrable ROMI.

There's Nothing Mellow About Sharp's New Marketing Mix
Sharp’s new integrated marketing campaign supporting the launch of AQUOS TVs' Quattron technology includes the company's first foray into social media, paid search and psychographic ad placements. Neal Lattner, Sharp's senior director of marketing, tells Marketing News Exclusives how the campaign is prompting consumers to see up close what a difference a yellow-pixeled screen can make.

Activists think Ronald McDonald promotes poor eating habits. Is it time for him to retire?

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"It’s tough to transition from one industry to another as a CMO. Companies are flooded with talent right now and want to bring in someone that makes an impact on the first day, not someone that needs 6-12 months to learn the industry."

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