 Sears Hopes Brand Distribution Strategy Will Jump-start Sales 
Is Sears Holding Corp.’s new brand strategy—by which it allows other retailers to support its private label brands Craftsman, DieHard and Sears Auto Center—a stroke of innovative marketing genius or a desperate move by a desperate company? Marketing News Exclusives checks in with Guenther Trieb, Sears' president of brands, to learn more about Sears' goals for the brand dispersal.
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Credit Card Issuers Ramp Up Marketing to the Well-off
Several major credit card issuers are stepping up their card marketing efforts this year, emphasizing rewards programs to attract high-credit-score individuals who are less likely to default in these unsettled economic times, industry observers tell Marketing News Exclusives.
Digital Expert Assessment: Get Consumers to Help Spread Your Brand Story
Enlist consumers to help communicate your brand's promise and personality, writes Pete Stein, president of the Northeast region of Razorfish.
Churchill Downs Inc.'s COO Horses Around With Reality TV
As a 136-year-old brand, Churchill Downs has a good handle on tradition. Fast horses, mint juleps, Southern belles in big hats. But with its COO's star turn in an episode of CBS' Undercover Boss set to air on March 14, Churchill Downs is hoping to build brand awareness among younger consumers the modern way: by leveraging reality TV's pervasive reach.
Does Walgreen Have the Right Rx for Duane Reade?
Walgreen’s recent acquisition of Duane Reade, New York City’s mainstay corner drugstore chain, gives Deerfield, Ill.-based Walgreen Co. a more significant presence in the country’s biggest metro market, but Walgreen execs don’t plan to do away with the Duane Reade brand in the near future. Instead, the parent company hopes to learn some lessons from its new subsidiary.
Event Marketing Helped Make Paramount's Social Campaign a Screaming Success
It’s been six months since Paramount Picture’s fright flick “Paranormal Activity” became one of the most profitable movies in history. And while social media marketing has gotten most of the credit, Amy Powell, Paramount’s executive vice president of interactive marketing strategy and film production, says event marketing gave the $15,000 film enough momentum to become a $100 million-plus hit.
Acquisition - The acquiring by one firm of another firm's technology (process, facility or material), product rights (trademarks), or entire businesses in order to increase its total sales. |
"The real role of social media is retention." Joe Jaffe #amamarketing #AMAVESM |
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Marketing Metrics 2.0: New York
Do you already have a marketing dashboard or are you considering building one? By now, most mid- to large-sized marketing organizations have either developed some sort of marketing dashboard or are on their way to doing so. Yet few have succeeded in engaging key users or generating the compre-hensive insights they’d hoped to.
Led by Senior Partners from MarketingNPV, this intensive two-day seminar will demonstrate how to develope a best-of-breed marketing dashboard to measure and enhance marketing ROI. |
Applied Research Methods 2010
Join us this spring in Philadelphia! The American Marketing Association's Applied Research Methods event is an intensive, customized learning experience focused on practical applications and readily implemented solutions in marketing research. This three-day event will feature tutorials in qualitative and quantitative research methods, customer loyalty and online research, and business understanding and leadership skills for market researchers.
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"If [Akio] Toyoda’s statement showed anything, it showed that sincerity and genuine engagement with the matter at hand is the better marketing route."
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