 Bud Parent Company Tries to be 'Weiser' 
News of Anheuser-Busch's plans to decentralize its marketing structure prompted Marketing News Exclusives to investigate the beer maker's strategy. It's a cost-cutting move, beverage industry experts say.
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Marketing ROI: Small Businesses to Join the Marketing Spending Spree
Marketing budgets are rising not only at major consumer goods companies, as has been widely reported, but also at smaller B-to-B and B-to-C companies seeking to refill customer pipelines that largely ran dry during the recession.
Newell Rubbermaid CMO Takes Marketing and Metrics Seriously
Ted Woehrle says his upgrade in title from SVP to CMO demonstrates Newell Rubbermaid's commitment to elevating marketing's role within the organization. He shares some of his department's plans for the year with Marketing News Exclusives and explains how Newell Rubbermaid employs both hard and soft metrics to gauge their success.
Woods Did a 'Tremendous Job' With his Apology, Marketing Pundit Says
In his long-awaited, much-discussed and monotonously methodical apology last week, Tiger Woods did a “tremendous job” in apologizing to the people who matter most to this mega-brand: his fans and customers, says John Tantillo, president of Marketing Department of America, a New York-based marketing firm.
Cleveland Tourism Board Creates Sunny—and Funny—Response to Misery Claim
Forbes magazine last week released its third annual list of the most miserable cities in the United States and Cleveland earned the top honor (or dishonor). Now Cleveland’s Convention and Visitors’ Bureau is making the most of its miserable situation with a new social media campaign.
Batter Up, MLB Marketers
As spring training gets under way, Major League Baseball teams’ marketers are in a bit of a pickle: Following last season’s 6.5% drop in attendance from the year prior—largely prompted by a lousy economy that remains pretty lousy—teams are working hard to convince price-conscious consumers that pro baseball is an affordable pastime.
Lead generation - The process of collecting contact information and extracting potential sales leads. |
"RT @MRINews: Of the 86% of homes with cell phones, only 14% have connected to the web with a cell or other #mobile device. #mr #amamarketing" |
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Virtual Event: Social Media
TODAY: The social media revolution is happening now, and quickly gathering steam. With broad implications for so many aspects of our lives and businesses, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of B2C ideas, what's working for B2B marketers?
Join us TODAY to get the insights you need from leading experts at this free AMA virtual conference. |
Applied Research Methods 2010
Join us this spring in Philadelphia! The American Marketing Association's Applied Research Methods event is an intensive, customized learning experience focused on practical applications and readily implemented solutions in marketing research. This three-day event will feature tutorials in qualitative and quantitative research methods, customer loyalty and online research, and business understanding and leadership skills for market researchers.
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"Tiger Woods is a performance brand. ... If he stays true to his brand of golfing excellence and goes on to win, the Tiger brand will continue to be strong."
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