 Marketers Like the Obamas, Perhaps Too Much 
Two recent ads featured the president's and First Lady's likenesses without their permission. While the Obamas are public figures and the two companies in question certainly could measure their ROI in free media attention, the companies made dicey marketing decisions, legal experts tell Marketing News Exclusives.
2010 Census Poses Big Changes for Marketing Industry
We're in the midst of a census year, and experts say the results are bound to show that the American consumer base has changed significantly. Read on to find out which consumer segments are burgeoning and how you should adapt your marketing strategy accordingly.
My Marketing Solution: Taco Bell's Diet-Focused Campaign
Here’s this week’s My Marketing Solution question for the AMA community and two AMA members’ responses. Care to add your insights to this discussion? Visit our blog at www.marketingpower2.com/blog/marketingnews/
How Red Cross CMO Called in a Mobile Marketing Win
The American Red Cross set a fundraising record this week when it compiled more than $100 million for the Haiti relief effort, thanks, in large part, to mobile marketing. American Red Cross CMO Peggy Dyer tells Marketing News Exclusives how her organization put mobile to work.
More Best Picture Nominations Could Boost Oscar Brand
The Academy Awards pack a lot of marketing power for the movie industry. Now that the awards show is adding more Best Picture nominees to its program, consumers' engagement with both the Oscars telecast and box office hits could be amplified tenfold.
Netflix Says Warner Deal Will Boost Customer Satisfaction
Netflix subscribers are accustomed to convenience, but a new corporate deal means they have to wait 28 days for new releases from Warner Bros. Marketing News Exclusives caught up with Steve Swasey, Netflix's VP of corporate communications, to find out how the deal could affect Netflix's brand perception and customer satisfaction.
Market segmentation - The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs. Each subset may conceivably be chosen as a market target to be reached with a distinct marketing strategy. |
"RT @ColoradoAMA: Is "forced continuity" dead? @healymonster: Internet mktrs' merch accts terminated in crackdown by Visa, MC. #amamarketing" |
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Social Media Marketing: Richmond
This social media boot camp will give you everything you need to get your organization up to speed in the emerging world of social media marketing. The goal is to take you beyond the “now what” phase and have you putting social media to work in your organization. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy. |
Strategic Brand Development: Chicago
Strategic Brand Development provides the know-how to make your brand work best with new and proven ways to generate revenue. Learn how to uncover “white space” opportunities and create meaningful differences in new ways that redefine categories and drive brand revenues. Gain knowledge to improve segmentation, brand positioning, strategy and competitive advantage. |
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From Pepsi to UPS, big brands are coming to the aid of Haiti. How are you helping?
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