 Denny's Former CMO Says Pricing is Key to 2010 Success 
Mark Chmiel resigned from Denny’s Corp. last month, but as he tells Marketing News Exclusives, his legacy will live on with a new pricing strategy this year that could boost sales at the troubled Spartanburg, S.C.-based family dining company. "Pricing is the last chink [to be mended] to turn the brand around," he says.
Make Experts Available on Social Media, IBM's Iwata Says
Marketing’s use of social media this year will move beyond just supplying customers and clients with information to having company experts widely available to interact with key audiences, predicts Jon Iwata, IBM’s SVP of marketing and communications, in an exclusive interview with Marketing News Exclusives.
Expert Assessment: Word-of-Mouth Marketing, 2010 Style
Word of Mouth Marketing Association President Paul M. Rand pens a prediction for the WOM industry's upcoming year. He says companies in 2010 will work to "become the most talked about and recommended brands in their categories."
A-B Exec Turned Broadway Producer Says Super Bowl Marketing Still Scores
As Anheuser-Busch's VP of global media and sports marketing, Tony Ponturo helped pioneer Super Bowl advertising as we know it. Now he’s CEO of his own New York-based sports and entertainment consulting firm, and he still believes that the Super Bowl is a marketing powerhouse.
Tiger Woods' Fall From Grace Will Impact Celeb Marketing
The Tiger Woods scandal will mean changes in the world of celebrity endorsements. Marketers will have a smarter game plan in the future for selecting and negotiating with celebrity spokesmen and -women, experts tell Marketing News Exclusives.
Welcome to Marketing News Exclusives
Twice a month—on the first and third Thursdays—we’ll be sending you exclusive marketing industry news, expert insights and other timely content that you can’t find anywhere else. We'll bring you regular features including Expert Assessment, which offers insights from top marketers; Marketing ROI, which provides a rundown of marketing's impact on companies' bottom lines; and My Marketing Solution, in which AMA members explain how they would handle a sticky marketing predicament. Thanks for joining us!
Impulse-intercept merchandise - Merchandise purchased on impulse when the customer happens to see it in the store, prior to which the customer had no perceived need. |
"Biggest mktg challenge of last decade? 40% say erosion of public trust, in AMA poll #amamarketing" |
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Social Media Marketing: San Francisco
Designed to arm you with social media's leading-edge tools, techniques and best practices, you'll leave this two-day immersive workshop ready to put your new knowledge to work. Series leader Dave Evans, co-founder of Digital Voodoo and HearThis.com and author of Social Media Marketing: An Hour a Day, will guide you through everything you need to know to grow your business using blogs, podcasts, Facebook, Twitter and many more social media tools. |
A Marketer's Rebound Guide: Chicago
The new year brings with it a rebounding economy. In this spotlight forum, instructors Chris Brown, CEO of MarketCulture Strategies Inc., and Scott Hamilton, co-founder and senior partner of Allign, will give mid- to senior-level marketers a comprehensive and actionable plan for overcoming marketing challenges and strategically aligning their businesses to sustain success in a changing and hyper-competitive economy. |
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What is your 2010 New Year's Resolution?
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