Marketing Power - American Marketing Association

American Marketing Association - Marketing Power

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AMA's Annual Marketing Conference

Save the date for the American Marketing Association's Annual Marketing Conference, to be held Sept. 9-11, 2013, in New Orleans. This event will bring together marketers and researchers to discuss the industry's latest thinking and innovations.

Register for these upcoming AMA webcasts

Introducing Marketing Insights

The AMA's newly relaunched quarterly magazine offers in-depth coverage of new and traditional research theories, techniques and tools, as well as high-level expert insights on Big Data and analytics activities.

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AMA TV's Most Recent TOP Stories:

A ‘Revolutionary’ Rebrand
Does Your Personality Determine Your Career Path?
Contagious: Why Things Catch On
AMA Launches International: Mexico City Chapter
State of Social Media 2013: Advanced Strategies to Advance Results

Watch the episode today!

The Database of Affinity

Google can lay claim to the "database of intentions," but the new marketing powerhouse will be the "database of affinity," writes Forrester Research's Josh Bernoff.

More from AMA's thought leaders: