Salaries are rising, but marketers are also working harder for their money, according to a recent study conducted by Aquent and the AMA.
Marketers are putting their money where online conversations are as nearly one-fifth of all marketing dollars are being earmarked for social media in the next five years.
This year’s Honomichl Report includes extensive charts describing historical industry trends and insights from industry leaders.
Hyundai, Microsoft, and Domino’s are examples of how to regain relevancy
Branding, Shmanding:Why Should Nonprofits Care?Identity ImperativeJapan Builds Brands to LastThe Fine Line: Brand Differentiation
Marketers need to take hold of innovation ROI
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