SABRE Business Simulation 2011-2012
At the 2012 AMA International Collegiate Conference teams of students are invited to participate in the SABRE business simulation, which is used at leading business schools, including Wharton, University of North Carolina and University of Michigan. Prizes will be awarded to the top teams.
SABRE™, (which stands for Strategic Allocation of Business REsources), is a market simulation developed by IIBD and used in IIBD's executive courses, and in MBA programs worldwide.
About the Competition
SABRE provides the competitive environment which immerses the participants in a dynamic competitive situation. Teams may add and withdraw products from the marketplace as well as advertise, price, distribute and design those products to best fit varying market segments.
Each decision period represents a year of business activity. At the start of each period team members receive a company report and various market studies. The company report is a detailed snapshot of the company's results while the market studies detail product awareness, customer purchase habits, customers' perceptions, etc.
Each team makes a series of strategic decisions - product planning, sales force deployment, R&D expenditures and market research purchases. Once the decisions are made, the team decisions are collected and loaded into the administrator's computer.
The simulation is run (simulating one year in the marketplace) determining market share, product contribution and overall profit for each company. Each team has an equally fair chance of succeeding depending on the strategies and tactics they employ.
Participants must make their decisions in the face of uncertain market conditions, including competitor's moves. As is often the case in real life, there is no one specific solution to a problem but there are alternatives that are clearly superior or inferior.
How to Register
The 2011-2012 SABRE Business Simulation takes place on Thursday, March 22, 2011 from 8am – 4pm CST in New Orleans, Louisiana. Once the AMA has received confirmation that all team members are current AMA members and have registered for the Annual International Collegiate Conference, confirmation will be sent to the chapter lead listed below.
Each AMA chapter may enter one team into the competition with 3 – 6 team members. Note that space is limited and on a first come first serve basis. The final deadline to sign up for the competition is February 7, 2012 at 11:59pm CST. All team members must be registered for the International Collegiate Conference by February 26, 2012. Failure to be registered may result in forfeiting your reserved spot in the competition.
Download the application PDF/DOC
Participation is on a first come basis for schools submitting completed applications
Have questions? Contact collegiate@ama.org