International Collegiate Case Competition

The Collegiate Chapters Council of the American Marketing Association (AMA) runs an annual International Collegiate Case Competition that it began in 1986/87.  The Case Competition is open to undergraduate teams at those schools that have an affiliated AMA Collegiate Chapter.  The AMA Case Competition is a yearlong event that brings the top marketing students together to work on a marketing challenge submitted by a sponsoring organization. 

The primary purpose of the case competition is two-fold: to provide AMA Collegiate members the opportunity to work together on a student problem that typifies a real, working marketing situation and to provide the case competition sponsor with direct contact with the very best marketing students.

The sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition.   

How is the Competition executed?

All affiliated AMA Collegiate Chapters are eligible to compete.  Interested Chapters submit an official entry form and submit a written case study; a panel of judges then reviews the entries and eight finalists are selected.  Judging of the finalists takes place via an oral competition at the Annual International Collegiate Conference April 8-10, 2010 in New Orleans.  The winning Chapters receive cash awards. The sponsoring company retains all of the submitted entries and proprietary marketing information submitted by competing Chapters.