AMA International Collegiate Case Competition
The Collegiate Chapters Council of the American Marketing Association (AMA) runs an annual International Collegiate Case Competition that began in 1986-87. The Case Competition is open to undergraduate teams at schools that have an affiliated AMA Collegiate Chapter. The AMA Case Competition is a yearlong event that brings together top marketing students to work on a marketing challenge submitted by a sponsoring organization. The Case sponsor provides a detailed marketing problem for which it is looking to gain the perspective of AMA’s best students, who will compete by developing a marketing strategy in a nationally recognized competition.
The purpose of the Case Competition is two-fold:
- To provide AMA Collegiate members the opportunity to work together on a problem that typifies a real, working marketing situation
- To provide the Case Competition sponsor direct contact with the very best marketing students with possible real world solutions to their marketing problem
2012-2013 American Marketing Association
Collegiate Case Competition
Sponsored by
Donate Life America is a 501(c)3 not-for-profit alliance of national organizations and state teams across the United States committed to increasing organ, eye and tissue donation. Donate Life America manages and promotes the national brand for donation, Donate Life, and assists Donate Life State Teams and national partners in facilitating high-performing donor registries; developing and executing effective multi-media donor education programs; and motivating the American public to register now as organ, eye and tissue donors.
Mission: To drive individuals, organizations and communities to increase the number of designated organ, eye and tissue donors who save and heal lives.
Vision: A nation that embraces organ, eye and tissue donation as a fundamental human responsibility.
For more information, visit Donate Life America's website.
2012-2013 Case Brief:
The Case Brief is a synopsis of what the Full Case will become. Through conversations between AMA and Donate Life America in Summer 2012, a Case Brief will be developed, presenting a marketing problem.
Donate Life America Case Brief (PDF)
If you're working on the Case, check back for updated
Case Frequently Asked Questions (FAQs) (12/10/12)
Eligibility:
The 2012-2013 Case Competition is open to those schools that have an affiliated undergraduate AMA Collegiate Chapter. Additionally, all case team members must be AMA members in good standing with current paid dues to the American Marketing Association (International Headquarters). Non-AMA members may not contribute to the case efforts. Graduate Chapters may respond solely for the purpose of feedback to their solution. Such solutions would become the property of the corporate sponsor.
Schools must have an AMA-affiliated undergraduate chapter to be eligible to compete. Please contact collegiate@ama.org for information on how to become affiliated with AMA.
How is the Case Competition executed?
All affiliated AMA undergraduate Collegiate Chapters are eligible to compete, and we encourage all chapters to submit the Intent Form. When the Full Case question is ready (August 2012) you will then be given access. Submit your written case by the deadline. Then a panel of judges reviews the entries and ten finalist teams are selected. Judging of the finalists takes place by in-person presentations at the International Collegiate Conference March 21 - 23, 2013 in New Orleans. The winning Chapters receive cash awards. The sponsoring company retains all of the submitted entries and proprietary marketing information submitted by competing Chapters.
When are final case entries due?
Both your written Case and the Case Entry Form are due by December 12, 2012 at NOON Central Time. Submitted via chapter Reports Portal. Failure to upload via the Reports Portal by the deadline is grounds for disqualification. Those in your chapter who have permissions to upload using the Reports Portal are: Faculty Advisor, President, Second Contact. Test the Portal prior to the deadline. Should you need assistance with the Portal prior to the deadline, please call 312-542-9077.