2008-2009 American Marketing Association
Collegiate Case Competition
“Kodak Gallery: The Next Generation”
Sponsored By: Kodak
The American Marketing Association's Collegiate Division, along with the Collegiate Chapters Council, is pleased to present the 2008-2009 Case Competition. This year's competition is sponsored by Kodak.
Kodak welcomes all collegiate chapters to participate in the 2008-2009 American Marketing Association’s Collegiate Case Competition and provide your analysis, interpretation, and suggestions.
It is not too late to sign-up to participate in this year's AMA Case Competition. The deadline to enter has been extended to November 17, 2008.
By applying your marketing skills and savvy, you and your team will develop an IMC program to support the launch of the next generation Kodak Gallery. The case competition is a great opportunity for you and your team to develop your marketing skills by working on a real problem for a real client with real budget constraints. All entries must be received by December 17, 2008. Submit your case in order to have the opportunity to be a finalist and participate to win cash prizes.
Please note that by participating in the case competition, all members of your team are agreeing to keep the information in the case confidential. Also, all case submissions become the sole property of the corporate sponsor, Kodak.
If you intend to participate in the Case Competition, please submit an interest card by November 17, 2008 to collegiate@ama.org.
Case Competition Entry Form
2008-2009 Case Competition Materials
Congratulations to the Top 8 Chapters that won the
2007-2008 Mc Graw Hill sponsored Case Competition!
Loyola University-New Orleans
Souther Connecticut State University
Southern Illinois University
Texas State University-San Marcos
University of Nevada-Las Vegas
University of Pennsylvania
University of Wisconsin-Whitewater
Western Michigan University