American Marketing Association
Certificate Programs
for AMA Collegiate MembersAs part of its goal to increase the value proposition to members, AMA has launched a series of Certificate Programs designed to prepare you for life beyond college, and importantly, to make you more marketable to employers. Given that students have a hard time meeting their financial obligations while in college, you will be happy to know that these programs are free of charge to dues paying collegiate members.
Note: These are not certification programs or applicable for college credit. They are meant to supplement your education and make you more marketable in your post-collegiate job search. Each certificate program will require a signed verification after you've completed the requirements. AMA will then mail you a certificate of completion and we encourage you to list the achievement on your resume.
We hope you find value in the two certificate programs offered below. More programs will be added in the future!
American Marketing Association
Career Development Certificate
for AMA Collegiate Members
We know that searching for that perfect internship or post-graduation job can be challenging and stressful. It is known that networking and career development are critical components for not only landing that dream job, but also for long-term career success. AMA offers the AMA Career Development Certificate to help you develop the skills and knowledge to market yourself in the best light.
AMA is pleased to announce the launch of the AMA Career Development Certificate program as part of its goal to increase the value it offers its members. This certificate program is only available to current AMA collegiate members.
The purpose of this Certificate is to:
• Refine and develop your networking skills,
• Develop your online presence and appropriate use of social media in the job search
• Provide knowledge in areas of career development such as resume writing, interviewing, job search, and internships, and
• Give you a competitive advantage in your job search.
Visit the AMA Career Development Certificate program landing page to get started!
American Marketing Association
Marketing Research Certificate
for AMA Collegiate Members
Welcome to the Collegiate AMA Marketing Research Certificate Program. The Marketing Research Certificate Program is not designed to make everyone research experts. Rather, we expose Collegiate AMA Members to a variety of research topics as a means of proving you an understanding of what a career in marketing research entails, basic knowledge about sound research practices and insight into key research analytics and software programs like SPSS and Survey Monkey.
The AMA Marketing Research Certificate Program has six modules, some with individual sub-modules.
These include:
1. An Introduction to the Program and to the Research Industry
2. Research Methods
3. Data Collection Methods
4. Data Analysis
5. SPSS Tutorial
6. Survey Monkey Tutorial (Online Surveys)
Visit the AMA Marketing Research Ceritificate Program page to get started!