The AMA's Shared Interest Groups (SIGs) are (closed) communities of AMA members who are interested in sharing ideas, knowledge and experiences with others in the field. The SIGs are formal groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals regarding a certain topic.
The American Marketing Association currently offers Practitioner and Academic SIGs offering a wide range of benefits including:
Marketer SIGs:
- Internet-based discussion groups that offer opportunities to interact with your peers for concept sharing, learning and networking
- Resources and references when you are searching for information
- Online events and discussion with industry experts that help keep you current with trends in your area of marketing
- An online forum of marketing professionals who can help with idea generation or benchmarking ideas
Academic SIGs:
- In person meetings, special programs and receptions at the Educators' Conference
- Organized discussions on the Internet, listservs and conference calls
- Electronic newsletters and listservs
- Access to archives of teaching and research material
Membership in one SIG is complimentary to all AMA members, while each additional SIG is $20. To join an AMA SIG today, please call customer service at 1-800-262-1150.
Marketer SIGs
Academic SIGs
Brand Strategy and Brand Management
Offers members the opportunity to exchange ideas and knowledge within the community of those interested in branding.
Internet Marketing/eCommerce
Serves members who have an interest in the issues and concerns impacting online marketing and e-commerce.
Higher Education
Represents members interested in the marketing of today’s universities and colleges.
Marketing Research
Represents members who have an interest in the practice and study of Marketing Research.
Healthcare Marketing
Offers members an opportunity to exchange ideas and knowledge within the community of those interested in Healthcare Marketing.
Business-to-Business
Targeted to members who have an interest in the practice, study and teaching of business-to-business marketing.
Marketing Strategy and Planning
Supports members interested in exchanging, discussing and sharing ideas and practices of marketing strategy and planning.
Services Marketing
The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management.
Nonprofit Marketing
Offers members an opportunity to exchange ideas and knowledge within the community of those interested in NonProfit Marketing.
Relationship Marketing
The goals of RMSIG are to provide easy access to current research topics in the area of relationship marketing, to allow members to regularly receive information about conferences, journals, and issues that relate to relationship marketing, to enhance your network with relationship marketers worldwide and to foster your career as an academic interested in relationship marketing.
Retailing and Retail Management
This SIG consists of a group of faculty and Ph.D. students interested in examining marketing issues in a retailing context. We seek as goals to communicate and house information of relevance to the field, and to further the field of retailing research and teaching by strengthening the community of scholars involved in the field as well as by attracting bright new scholars to it.
Doctoral Students
The Doctoral Student Sig Group (DocSIG) serves members who are currently marketing doctoral students regardless of one's specific study area. The goal of the DocSig is to provide useful and relevant information that can aid students in their study program.
Global Marketing
The Global Marketing SIG serves members who have an interest in the teaching, research, and facilitating of global marketing. The Global Marketing SIG is one of the largest and most active special interest groups in the AMA. They create value for their members through newsletters, special international conferences and pre-conference and in-conference sessions. They are dedicated to faculty growth and education and to the development of new knowledge.
Interorganizational
The Interorganizational Special Interest Group (IOSIG) of the American Marketing Association provides opportunities for learning, sharing, networking and professional interchange for marketing academics with an interest in interorganizational issues (e.g., business-to-business marketing, channels, strategic alliances).
Marketing and Entrepreneurship
The Marketing and Entrepreneurship SIG serves members who are interested in the interface between marketing and entrepreneurship. This can cover quite a range of interests from the creation of new businesses and markets to the application of the principles of innovativeness, risk-taking, proactiveness, and competitiveness to conventional marketing thought. The group is international with strong links to Europe, especially the UK, but also has members in Australia and New Zealand.
Marketing and Society
MASSIG members are interested in marketing as it affects and is governed by social, ethical, development, macromarketing, legal, and public policy issues. We seek to foster scholarly research on societal issues, especially among doctoral students and faculty who have recently earned doctorates; to facilitate dissemination of scholarly research findings; to promote teaching of societal issues in marketing courses; and to facilitate interaction about societal issues among academic, business, and government sectors.
Marketing Communications
The Marketing Communciations SIG focuses on communication used to build the relationships that build brands and brand equity. Conference papers and special session are on the research, theories, and teaching that further the understanding and practice of using advertising, sales promotion, publicity, and all other forms of one-and two-way communication in an integrated way to acquire retain and grow customers. The SIG recognizes the importance of IMC, CRM, and all other customer-focused approached essential to managing marketing communications and media in a world of increasing communication alternatives and interactivity.
Marketing Research
The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us.
Marketing Strategy
The Marketing Strategy SIG serves members who have an interest in examining firm-level issues in the design, implementation, and evaluation of marketing. Our focus is on examining organizational-level factors in marketing and their impact on a variety of types of firm performance, including financial, innovation, speed, and relationship performance. The Marketing Strategy SIG is one of the largest and most active academic special interest groups in the AMA.
Selling and Sales Management
Sales SIG serves members by providing programs designed to enhance selling and sales management scholarship, teaching, and practice in an inclusive and collegial environment. The core values of the Sales SIG include knowledge generation, leading-edge research and teaching approaches, integration of academic and practitioner perspectives into research and teaching, continuous quality improvements and faculty development, close collaboration with companies, and the attraction of new Ph.D. students to the sales area.
Services Marketing
The mission of SERVSIG is to be the best full-service system for keeping in touch with the people, events, and knowledge of services marketing and management. Our three goals are to be Open, Flexible, and Fun. This SIG offers members an opportunity to exchange ideas and knowledge within the community of those interested in Services Marketing and Professional Services Marketing.
Sports and Special Events Marketing
The mission of SPORTSIG is to strive to expand the knowledge base of the field of sports marketing and further develop the sports marketing academic community through scholarly activities and outputs focused on the research, teaching and practice of sports marketing.
Teaching and Learning
The Teaching and Learning SIG serves members who are interested in various aspects of marketing education. Two important goals of the Teaching and Learning SIG are to facilitate communication among marketing teachers, and to recognize outstanding teaching performance.
Technology and Innovation
The mission of the TechSIG is to promote professional interaction among academics and professionals who share an interest in marketing high technology products and innovations, and the application of technology in marketing.
Consumer Behavior
CBSIG serves those who are interested in the study and teaching of consumer behavior, allowing members to network with other people who share your interests (both at conferences and via virtual communities), and to be updated about events, funding and publishing opportunities, and teaching resources.
Direct and Interactive Marketing
The Direct and Interactive Marketing SIG serves members who are interested in the research, teaching, and practice of Direct Marketing, both in consumer and business-to-business applications. As the field of Direct Marketing continues to expand, encompassing all non-store sales channels including the Internet, direct mail, telemarketing, catalogs, and direct response broadcast, we provide opportunities for educators and practitioners to share ideas in a collegial environment at AMA conferences.