AMAConnect™ - American Marketing Association

American Marketing Association - Marketing Power

Resource Library Calendar Career Management Community

About The AMA Search

Login

Professional Chapters

Collegiate Chapters

Academic Special Interest Groups

Volunteer Opportunities

Member Directory

Academic Resource Center

'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Tide and AT&T
'Marketing Doctor' John Tantillo's Winner and Loser of the Week: Coke/Pepsi and Tim Tebow

Fantastic article. The tide is slowly turning but more will begin to realize "marketing's days as a soft science are officially over" - great line!
Fool's gold has no value; social media does, if done properly with a well thought out strategy.

AMAConnect™

Connect Your Way to Better Marketing Decisions
With a single click, you can gain entrée to a world of marketing expertise in AMAConnect™, the AMA’s online community exclusively for marketers. Start making better marketing decisions by tapping into AMA’s network of leading thought leaders and marketing experts. Leverage their expertise to ask questions and receive answers to specific business challenges you’re facing. Gain new insights by accessing AMAConnect™-only content offerings.Get connected today!

AMA Members/MarketingPower Registrants

Participation is restricted to AMA members or site registrants. AMA members have full access while registrants have limited access to AMAConnect features. Just log into MarketingPower and click GO.

Become an AMA Member

Don’t miss all of the connections and content AMAConnect provides. Sign up today to become an AMA member. Click JOIN to create an AMA member account.

Become a MarketingPower Registrant

Want to take AMAConnect™ for a spin and gain access to selected content and features? Click REGISTER to create a free site registrant account.

Sima Dahl blogged about Your Two-Minute Pitch on Career Management Blog.

Patrick McGinn blogged about Rebranding RFP Sample on Brand Management Blog.

Sima Dahl blogged about When Choosing A Job, Does Culture Still Matter? on Career Management Blog.

Michal Clements blogged about Mom and Prom: Marketing Strategy for a Growing Market on Marketing Strategy Blog.

Latest AMAConnect ™ Forum Posts

Robert Black replied to Email Marketing Recommendation Needed in Watercooler Forum.

Sharon Aitcheson replied to Co-op advertising in Marketing Strategy Forum.

Jan Bond replied to Project Management Software in Watercooler Forum.

Chapter Gallery

Connect With Us:

Tom Dennis

AMA 2012 Chapter Volunteer of the Year

Past President of Dallas/Ft. Worth AMA

Director of Marketing

Blanks Printing & Imaging

Dallas, TX