American Marketing Association – Volunteer Involvement
AMA Volunteer Statement of Beliefs
Volunteers represent a key strategic asset of the AMA
- They provide an integral role in guiding the content deliverables to the membership
- Their in-market experience allows AMA content to be current and relevant to the various constituencies
- The work that they do on behalf of AMA allows far broader and deeper support to the membership than would otherwise be possible
In recognition of the importance of Volunteers to the organization, the AMA will:
- Treat our volunteers as partners
- Support our volunteers with appropriate resources
- Respond to their requests thoroughly and in a timely manner
- Truly appreciate the work that they do on behalf of AMA
- Acknowledge the contributions that they have made to the organization
- Thank them sincerely for their efforts
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The AMA invites all members to get actively involved in your association. There are numerous volunteer opportunities at both the local and the national level that will expand your marketing network and knowledge while supporting the marketing profession.
Chapters
Each of AMA’s 70+ local chapters operates independently. Volunteer members manage all aspects of chapter operations including membership development, succession planning, finance, programming, sponsorship and professional development. Members are involved in single projects – like planning a monthly program for the chapter – as well as long term activities as chapter officers. Volunteering for your chapter is a great way to meet others in the local marketing community.
Please contact your local professional chapter to learn about volunteer opportunities in your area.
National Programs
Volunteers are involved in AMA’s national activities in several ways:
Program Planning
Volunteer program committees plan content for many of AMA’s annual events. Committees determine the focus of the event, key topics to be covered, and recruit program speakers. To volunteer for program planning, send an email to the AMA Program Manager responsible for the event that fits best with your area of expertise.
Speaking
AMA offers a variety of training and professional development events. All of these programs include speakers who are subject matter experts. If you are interested in speaking at a national event, please review AMA’s offerings to find the event that best fit with your area of expertise. Then, send an email indicating your interest to speak@ama.org
SIGs
The AMA offers eight online SIGs for marketing practitioners and eighteen SIGs for marketing academics. Involvement in SIGs opens up an extensive peer network in your specific area of marketing interest. We encourage members to actively participate in SIGs, and to volunteer for SIG leadership.
AMA Councils
AMA councils are volunteer groups that provide advice and counsel to the AMA on activities for specific constituencies. Councils include marketing research, academic and professional chapters. Council members are appointed and are people who have been active with the AMA at both the national and local level.
Council Leadership and AMA Board of Directors Nominations
Each year the AMA nominating committee identifies and selects candidates with stature in the marketing profession and the ability to provide the volunteer leadership that is essential to the AMA to stand for election for council leadership and board of directors positions. Candidates are respected marketing professionals with the experience and insight to provide clear and strategic direction for the AMA – having a braod, strategic view of the marketing profession and a thorough knowledge of the AMA and its operations.
A call for nominations is issued in June and nominations may be made by any active member of the AMA. Nominations are carefully considered by the nominating committee and a final slate is submitted for approval by the board of directors in October. Elections take place in the first quarter of the following year.