The AMA's Special Interest Groups (SIGs) are (closed) communities of AMA members who are interested in sharing ideas, knowledge and experiences with others in the field. The SIGs are formal groups organized around a common interest area, offering the opportunity for ongoing interaction among professionals regarding a certain topic.
The American Marketing Association currently offers Practitioner and Academic SIGs offering a wide range of benefits including:
- Internet-based discussion groups that offer opportunities to interact with your peers for concept sharing, learning and networking
- Resources and references when you are searching for information
- Online events and discussion with industry experts that help keep you current with trends in your area of marketing
- An online forum of marketing professionals who can help with idea generation or benchmarking ideas
- In person meetings, special programs and receptions at the Educators' Conference
- Organized discussions on the Internet, listservs and conference calls
- Electronic newsletters and listservs
- Access to archives of teaching and research material
Membership in one SIG is complimentary to all AMA members, while each additional SIG is $20. To join an AMA SIG today, please call customer service at 1-800-262-1150.
The Relationship Marketing SIG serves members who share an interest in current research topics in the area of relationship marketing.
Retailing and Pricing
The Retailing and Pricing SIG serves members who share an interest in examining marketing issues in a retailing context, retailing research, and teaching.
The Doctoral Student SIG serves members who are currently marketing doctoral students regardless of one's specific study area.
The Global Marketing SIG serves members who share an interest in the teaching, research, and facilitation of global marketing.
The Interorganizational Special Interest Group serves members who share an interest in learning, sharing, networking and professional interchange on interorganizational issues.
The Entrepreneurial Marketing SIG serves members who share an interest in the interface between marketing and entrepreneurship.
Marketing and Society
The Marketing and Society SIG serves members who share an interest in marketing as it affects and is governed by social, ethical, development, macro-marketing, legal, and public policy issues.
The Marketing Communications SIG serves members who share an interest in communication and how it is used to build the relationships that build brands and brand equity.
The Marketing Research SIG serves members who share an interest in the academic study of the field of marketing research.
The Marketing Strategy SIG serves members who share an interest in examining firm-level issues in the design, implementation, and evaluation of marketing.
Selling and Sales Management
The Selling and Sales Management SIG serves members by providing programs designed to enhance selling and sales management scholarship, teaching, and practice.
The Services Marketing SIG serves members who share an interest in services marketing and management and professional services marketing.
Sports and Special Events Marketing
The Sports and Special Events Marketing SIG serves members who share an interest in research, teaching, and the practice of sports marketing.
Teaching and Learning
The Teaching and Learning SIG serves members who share an interest in the various aspects of marketing education.
Innovation, Technology and Interactivity
The Innovation, Technology and Interactivity SIG serves members who share an interest in marketing high technology products, innovations and the application of technology in marketing.
The Consumer Behavior SIG serves members who are interested in the study and teaching of consumer behavior.
Diversity and Marketing
The Diversity and Marketing SIG serves members who want to improve understanding of the diverse customer segments and to explore research on race, ethnicity, and other diversity-related issues.
Marketing for Higher Education
The Marketing for Higher Education SIG serves members who share an interest in higher education marketing, research, and the promotion of the discipline.