BROCHURE
See the downloadable brochure for more details.
Friday Dinner Keynote Speaker:
Michael Smith, Senior Vice President, Marketing, Creative and Brand Strategy, Food Network
As a native Canadian who grew up in Jamaica and now lives in New York, Michael Smith’s palate has experienced a broad spectrum of marketing flavors. He will share with us his thoughts on the topic of ‘Building a Brand One Bite at a Time: Lessons in Marketing and Leadership’.
Michael Smith is responsible for all consumer marketing for Food Network. Previously Smith worked for Disney/ABC Cable Networks from 1990 to 1998 in a variety of sales, marketing and programming roles, both in the U.S. and in Asia, including serving as Executive Director of On-Air Promotion for Disney Channel. And from 1988 to 1990 he worked for the CBS Television Network in affiliate relations.
Smith began his media career as an account executive at Young and Rubicam Advertising. He holds an MBA from the University of California at Berkeley’s Haas School of Business, and received his undergraduate degree in Science, Technology and Society from Stanford University.
Fresh Ingredients: Three Friday Optional Tracks to Kick It Up a Notch!
Good to Great │Fresh Start │First-time Attendee Orientation
New Communications Course
Customers cannot patronize your restaurant if they don’t know about it! This session will discuss how to employ the right combination of communication mediums to create a buzz about the AMA and your chapter. But it’s not just about events. Sharing information is critical to the success of an AMA chapter board. Your communications program all starts with defining clear channels to effectively interact with your volunteers. See the [brochure pdf] for more details.
Deadline to register for Summit is March 23, 2009