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Academic Resource Center

Main Conferences Journals SIGs Awards
 

Mission

The AMA Academic Division is a global organization of marketing educators. Our principal mission is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought by:

  • Facilitating knowledge exchange and marketing problem solving among marketing educators, practitioners, and public policymakers.
  • Offering opportunities for networking, career development and scholarly activities relevant to marketing educators.
  • Fostering a culture for excellence in teaching.
  • Supporting global initiatives for marketing educators.
  • Utilizing cutting-edge technology to enhance our activities and offerings.
  • Facilitating the application of marketing knowledge and tools to improve society.

Objectives

  • General advancement of research, learning, teaching, and practice in the field of marketing and to encourage the extension and unification of knowledge pertaining to marketing.
  • To present discussion groups, forums, panels, lectures, and similar programs. In addition, the Council publishes information dedicated to the attainment of its purpose.
  • Provide opportunities for scholars who are interested chiefly in particular areas within the general field of marketing to pursue their specialties.
  • Foster acceptance of marketing, by the public, educators, and executives, as a distinct professional activity and an evolving profession, in all fields of organized activity.
  • Provide opportunities for marketing educators to advance themselves through the sharing of scholarly papers, based on conceptual and research findings.
  • Offer the prestigious values of membership in an organization whose reputation for scholarship and intellectual integrity is unquestioned.

 

AMA Conferences are national gatherings designed to address current and emerging issues related to marketing disciplines. AMA Conferences are held annually for two to three days and offer their delegations the unrivalled opportunity to network, learn, and build relationships with each other. The following academic conferences are coordinated under the jurisdiction of AMA Academic Council with the logistical support of AMA professional staff.
 
Summer Marketing Educators’ Conference is an academic conference with competitive papers, special sessions, and posters. The conference program overlaps with AMA Academic Placement and emphasizes career and professional development in recognition that AMA offers a robust spectrum of content to support academicians in their ever evolving careers. Current program and registration information is available at http://www.marketingpower.com/summered.
 
Winter Marketing Educators’ Conference is an academic conference with competitive papers, special sessions, and posters. The conference program typically focuses on cutting-edge research. Themes tend to be broad enough to incorporate overarching perspectives within the field. Co-chairs are nominated by the Academic Council President-Elect and approved by the Academic Council. Current program and registration information is available at http://www.marketingpower.com/wintered.
 
Marketing & Public Policy Conferenceis an academic conference with competitive papers, special sessions and posters, but frequently also incorporates roundtable discussions and special theme-based panels. The conference targets educators, public policy experts, and government employees concerned with the roles and responsibilities of marketing within the larger society. Current program and registration information is available at http://www.marketingpower.com/publicpolicy.
 

 

 

The American Marketing Association publishes four of the leading marketing journals in the field. Each is considered the premier publication in its respective specialty. These journals connect you with marketing's most accomplished and forward-thinking professionals and academics.
 

Journal of Marketing, March 2013

(Most recent issue)

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Kathleen Cleeren, Harald J. van Heerde, & Marnik G Dekimpe

Full Text

 Journal of Marketing Research, April 2013 issue

 
Wish Versus Worry: Ownership Effects on Motivated Judgement
Xianchi Dai and Christopher K Hsee
 
Journal of International Marketing, March 2013
 
Establishing Profitable Customer Loyalty for Multinational Companies in the Emerging Economies: A Conceptual Framework
V. Kumar, Amalesh Sharma, Riddhi Shah, and Bharath Rajan
Full Text
  
Journal of Public Policy & Marketing
 
Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes
Charles R. Taylor, Matthew E. Sarkees, and Hae-Kyong Bang
 
 

Other Journal Key Links:

Online Access to AMA Journals

Research Main Menu

Other Journals in Marketing

 

 

 AMA's Academic Division Special Interest Groups (SIGs) provide opportunities for learning, sharing, networking, and other professional interchange among academic and doctoral members who hold particular common topical interests. 

 AMA SIGs have two overriding purposes, which are (1) to provide high quality member services through member involvement and (2) to increase the sense of belonging for academicians who join AMA.

Click on 'AMA Academic SIGs' below to learn more about our 18 different SIGs.

ARC logoAcademic Special Interest Groups Key Links:

 

 

AMA Entrepreneurial Marketing SIG invites nominations for The 2013 Gerald E. Hills Best Paper Award
 
Gerald (Gerry) E. Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, Gerry initiated and continues to organize a symposium on Marketing and Entrepreneurship (www.marketing-entrepreneurship.org) since the eighties. In fact, Gerry was one of the AMA leaders who initiated the Special Interest Group concept. The Entrepreneurial Marketing SIG is pleased to continue to present a best paper award in recognition of Gerry's lifetime contributions to the field.
 
Award Criteria:
The Gerald E. Hills Award Best Paper on Entrepreneurial Marketing award is presented annually (usually during the Summer AMA) to the author(s) of the "best paper" who have made a significant impact on the marketing/entrepreneurship interface research. The domain of nominated articles would be papers published in the previous 10 years in any refereed publication.
 
Previous winners:
Inaugural 2009 award: Saras Sarasvathy (University of Virginia) for "Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency," Academy of Management Review, 2001, (2), 243-263.
2010: Helena Yli-Renko (University of Southern California), Erkko Autio (Imperial College), and Harry J. Sapienza (University of Minnesota) for "Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms," Strategic Management Journal, 2001, (22), 587-613.
2011: Ken Matsuno (Babson College), Tom Mentzer (University of Tennessee), and Aysegul Ozsomer (Koc University) for "The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance," Journal of Marketing, 2002, 66(3), 18-33.
2012: Michael H. Morris (Oklahoma State University), Minet Schindehutte (Syracuse University), and Raymond W. Laforge (University of Louisville) for “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, (2002), Fall, 1-18.
 
Nomination Deadline:
Please email your nomination with a one-page statement of endorsement to Can Uslay (Hills Award Committee Chair; AMA EMSIG Vice-Chair for Research) by May 18, 2013. Self-nominations (for up to two articles) are also acceptable. E-mail: can.uslay@business.rutgers.edu
 

 

AMA Announces Lusch as the 2013 Distinguished Marketing Educator
 
The American Marketing Association announces Robert F. Lusch as the winner of the 2012 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. Mr. Lusch is the Executive Director of the McGuire Center for Entrepreneurship and James and Pamela Muzzy Chair in Entrepreneurship & Innovation in the Eller College of Management at the University of Arizona.  Lusch will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.
This award honors living marketing educators for distinguished service and outstanding contributions in marketing education. Recipients must have notable careers with accomplishments across research, teaching and mentoring, public service, creativity and innovation, service to the marketing profession, and administration. Honorees must be universally acknowledged as a long-standing leader in marketing education, and must have made extensive contributions to marketing education and the marketing discipline in general.
 
 
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The American Marketing Association Foundation (AMAF) announces Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, as the recipient of the inaugural William L. Wilkie “Marketing for a Better World” Award.  Kotler will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.
 
This award honors marketing thinkers who have significantly contributed to the understanding and appreciation for marketing’s potential to improve the world.  The award recognizes and honors the work of William (Bill) Wilkie, the Nathe Professor of Marketing at the Mendoza College of Business, University of Notre Dame. The Wilkie Award is a broadly based, major academic recognition for the field, recognizing marketing thought leaders whose conceptual developments, substantive applications, or empirical studies have served to provide significant bases for improvements in our world.
 
For additional information and to read the complete press release visit:
 
Foundation Announces Andrea Morales as 2013 Erin Anderson Award Recipient
 
The American Marketing Association Foundation (AMAF) announces Andrea Morales, Associate Professor of Marketing at the W. P. Carey School of Business, Arizona State University, as the 2013 Erin Anderson Award winner.   Morales will be honored during the Saturday, February 16 Awards Luncheon at the AMA Winter Marketing Educators’ Conference in Las Vegas, NV.

The Erin Anderson Award recognizes and honors the life of Erin Anderson, a widely respected mentor and marketing scholar from INSEAD whose research made significant contributions to the marketing discipline. Not only was Professor Anderson a distinguished scholar; she was a dedicated mentor. She shared her experiences and insights with many faculty members and Ph.D. students as they launched their academic careers. Erin Anderson encouraged and enabled women in academe.
Similarly, Professor Morales goes beyond her significant research contributions to help others develop their careers, “Not only has Andrea been prolific in her research and impact on the field, she has played many key roles in mentoring the next generation of marketing scholars and supporting the research culture at ASU.  Her career path is marked by relevance, perseverance, and enthusiasm, all qualities that represent the essence of the Erin Anderson Award. The award committee and I offer our full congratulations and look forward to what she will accomplish in the future,” said Professor Sandy Jap, Chair, 2013 Erin Anderson Award Committee.  The other members of the committee included Anne Coughlan, Northwestern University; Hubert Gatignon, INSEAD; Leigh McAlister, University of Texas at Austin; and Raji Srinivasan, University of Texas at Austi
n.
For
additional information about the Erin Anderson Award, visit: http://www.themarketingfoundation.org/erin_anderson.html.
 
 
 
 
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irunillai is Recipient of 2012 Howard/AMA Doctoral Dissertation Award
 
The American Marketing Association Foundation (AMAF) announces Seshadri Tirunillai as the recipient of the 2012 John A. Howard/AMA Doctoral Dissertation Award for his dissertation entitled, “Essays on User-Generated Content and Performance.”  The dissertation was completed at the University of Southern California under dissertation chair, Gerard Tellis.  Seshadri Tirunillai is an Assistant Professor of Marketing at the Bauer College of Business, University of Houston.
 
The Howard Award promotes the importance of the dissertation process and recognizes excellence in dissertations that represent the dynamic, ever-advancing character of marketing knowledge.  The winning submission must demonstrate contributions to theory and practice, originality and appropriateness in the research method, technical competence in the execution of the research, and valuable findings that contribute to marketing knowledge.  The 2012 award was chair by Professor Kenneth H. Wathne, University of Stavanger Business School and BI Norwegian Business School.  The Blue Ribbon Panel consisted of Inge Geyskens, Tilburg University; Luk Warlop, K.U.Leuven, BI Norwegian Business School; Rosellina Ferraro, University of Maryland; Harald van Heerde, University of Waikato; and Anocha Aribarg, University of Michi
gan
 
 
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he John A. Howard/AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor, John A. Howard. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process, while honoring John A. Howard.  John A. Howard was the George E. Warren Professor Emeritus of Business at Columbia University and was a recognized innovator in the application of basic research in marketing, consumer and buyer behavior. 

 

 

 

 

ARC logoKey Links for Awards:

 

If you are interested in contributing to the Academic Resource Center, contact arc@ama.org