Use the above tabs to go to the most popular parts of the ARC
You can navigate by content area, or use the six-item academic life menu. A link to each of these appears on all ARC pages, on the left near the top:
The ARC Editor is Charles Hofacker, assisted by a large and helpful group of ARC types
Recent News, Updates and ARChanges:
Council Seeks 2011 Consortium Host
The AMA Academic Council is looking for a host institution for the 2011 Sheth-AMA Doctoral Consortium. Proposals are due by Dec.15, 2009
Academics@AMA
The October Newsletter is out. If you are an AMA member and you would like to receive this email newsletter, learn how to subscribe at the ARC newsletter page.
MPPC Preconference The MPPC research workshop is designed for PhD students and faculty who are currently developing (or are interested in developing) a research stream at the intersections of marketing, consumer welfare, and public policy.
Your AMA ARConference Portal:
Key Conference Links:
The JM Blog "Is Marketing Academia Losing Its Way?" Weigh in on this provocative editorial in the latest issue of the Journal of Marketing.
JMR Editorial Essay
Read new editor Tülin Erdem's comments on how marketing can continue "Spanning the Boundaries" as a diverse academic field.
J International Marketing Awards
Oliver Burgel and Gordon C. Murray have won the 2008 Hans B. Thorelli 5-Year Award and Ruby P. Lee, Qimei Chen, Daekwan Kim and Jean L. Johnson have won the 2008 S. Tamer Cavusgil Award
The Latest from the AMA Journals:
Journal Key Links:
New SIG The Diversity and Markeing Special Interest Group is the latest addition to the Academic Division's array of SIGs
Porto 2010
6th SERVSIG International Research Conference, Porto, Portugal, 17-19 Jun 2010; Deadline 11 Jan
Academic Special Interest Groups Key Links:
Abraham Wins ParlinDr. Magid Abraham is the recipient of the 2009 Charles Coolidge Parlin Marketing Research Award
Groundswell for Berry Prize
The AMAF announces Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press) as the recipient of the 2009 Berry-AMA Book Prize.