Teaching Tips

ARC: Teaching : Tips

This page contains a variety of suggestions for teaching marketing.

General Teaching Tips - Links to a rich set of sites covering teaching at the university level.
Specific Course Teaching Tips - Links that specifically address specific marketing courses.
Using Textbook Item Banks - A response posted by Brenda Ponsford in ELMAR, Feb 2006.
Software for Student Peer Group Evalution - Letting students comment on their peers.
The Ideal Group Member - Thoughts and a literature review on this from Hope Corrigan.
International Standards for Marketing Education - From a 2003 ELMAR thread on this topic.
Designing a Special Topics Courses - Van Doren & Corrigan (2006) - AMA Members Only.
Teaching without a Textbook - Skinner (2001), Marketing Educator - AMA Members Only.
Followup to Without a Textbook - Skinner (2003), Marketing Educator - AMA Members Only.
Evaluation and Recency - McQuitty et al. (2004),Marketing Educator - AMA Members Only.
Student Satisfaction - Kara & DeShields (2004), Marketing Educator - AMA Members Only.
Teaching Online - from Levenburg (2001), from the Marketing Educator - AMA Members Only.
Student Use of Email - from Hsu and Luo (2002), Marketing Educator - AMA Members Only.
Using Blogs as a Teaching Tool - Posted on ISWorld by Larry Press, Cal State Dominguez Hills.

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