ARC: Teaching: Tips: Special Topics Courses
Designing a New Special Topics Marketing Course
Doris Van Doren and Hope Corrigan, Loyola College in Maryland
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Abstract
This article describes a model that is successfully used to create new Special Topics courses in Marketing based on student demand. The model is designed for those courses that are offered as special electives and might become part of the regular curriculum. All major course requirements are met while keeping preparation to a moderate level. The model worked so well that it is documented here to help faculty at other colleges and universities to do the same for their students.
The model is presented in four parts: Part I, identifying new Special Topics opportunities; Part II, getting the department to buy in to the new Special Topics course; Part III, developing the teaching methodology for the new Special Topics course; and the final section, Part IV, measuring student feedback. Finally, the paper includes Appendices that can be used by faculty to develop their own new Special Topics courses in Marketing.