ARC: Teaching: Textbooks: Principles of Marketing
Related ARContent: Principles of Marketing Course Materials
The books listed in this section were taken from Undergraduate Principles Syllabi shared by ELMAR subscribers in Summer 2006. To list a textbook here, submit a syllabus via email that uses that textbook.
Boone, Louis E. and David L. Kurtz (2006), Contemporary Marketing, 12th Edition, Thomson South-Western, ISBN-13 9780324316674 [Publisher].
Gabbott, Mark (Ed.), (2004) Introduction to Marketing: A Value Exchange Framework, Pearson Education, ISBN 1740097386 [Publisher].
Kerin, Roger A., Steven W. Hartley, Eric N. Berkowitz and William Rudelius (2006), Marketing, 8th Edition, McGraw-Hill, ISBN 0073080152 [Publisher].
Kotler, Philip and Gary Armstrong (2004), Principles of Marketing, Activebook 2.0, Prentice Hall, ISBN-13 9780130418142 [Publisher].
Kotler, Philip and Gary Armstrong (2006), Principles of Marketing, 11th Edition, Prentice-Hall, ISBN 9780131469181 [Publisher].
Kotler, Philip and Kevin Lane Keller (2006), Marketing Management, 12th Edition, Prentice-Hall, ISBN13 9780131457577 [Publisher]
Lamb, Charles W., Joseph F. Hair, Jr. and Carl McDaniel (2006), Marketing, 8th Edition, Thomson South-Western, ISBN-13 9780538440967 [Publisher]
Lamb, Charles W., Joseph F. Hair and Carl McDaniel (2006), Essentials of Marketing, 5th Edition, Thomson South-Western, ISBN-13: 9780324316643 [Publisher].
Perreault,William D. and E. Jerome McCarthy (2006), Essentials of Marketing, 10th Edition, McGraw Hill, ISBN 0072935898 [Publisher].
Pride, William M. and O. C. Ferrell (2006), Marketing, Houghton Mifflin, ISBN-13 9780618641550 [Publisher]
Solomon, Michael R., Greg Marshall and Elnora W. Stuart (2007), Marketing: Real People, Real Choices, 5th Edition, Prentice Hall, ISBN-13 9780132299206 [Publisher]