ARC:
Teaching: Textbooks: CB with an International Emphasis
areas: cb: Textbooks
ARContribution by Debra Black, Stephan Dahl, Olivier Furrer, Juergen Gnoth and Ahmet H. Kirca
These are textbooks submitted by ELMAR subscribers that cover consumer behavior with an international slant. There are some articles usable in class at the end.
Textbooks
- Arnould, Eric, Linda Price, and George M. Zinkhan (2004), Consumer Behavior, McGraw-Hill/Irwin, ISBN 0072537140 [Publisher's Site].
- de Mooij, Marieke (2003), Consumer Behavior and Culture Consequences for Global Marketing and Advertising Sage, ISBN 0761926682 [Publisher's Site].
- Lawson, Robert, Paula Tidwell, Paul Rainbird, David Loudon and Albert Della Bitta (1996), Consumer Behaviour in Australia and New Zealand. Sydney: McGraw Hill, Australia ISBN 0074702599.
- Solomon, Michael R., Gary Barmossy and Soren Askegaard (2002), Consumer Behaviour: A European Perspective, Financial Times/Prentice Hall, ISBN 027365182X.
- Foxall, Gordon R., Ronald E. Goldsmith and Stephen Brown (2005),Consumer Psychology for Marketing, London and New York: International Thompson Business Press.
- Usunier, Jean-Claude and Julie Anne Lee (2005), Marketing Across Cultures, FT Prentice Hall, ISBN 0273685295 [Publisher's Site].
Papers
- Liu, B. S. C., O. Furrer, and D. Sudharshan (2001), “The Relationships between Culture and Behavioral Intentions toward Services,” Journal of Service Research, 4 (2), 117-128 [Google Scholar].
- Furrer, O., B. S. C. Liu, and D. Sudharshan (2000), “The Relationships between Culture and Service Quality Perceptions: Basis for Cross-Cultural Market Segmentation and Resource Allocation,” Journal of Service Research, 2 (4), 355-371 [Google Scholar].