Teachable News Stories

ARC: Teaching: News

Trade and industry presssites and other sources of current examples and events in marketing:

General business and marketing

Advertising - also including public relations, sales promotion and communications.
B2B - Interorganizational marketing featuring business-to-business resources.
Consumer Behavior - news stories of use in CB classes provided by South-Western.
Direct Marketing - Stories on catalog selling and other forms of direct marketing.
Distribution, Channels and Supply Chain - South-Western's page on teachable stories.
Electronic or Internet Marketing - numerous outlets with a technical emphasis.
Ethics in Marketing - News stories on the social implications of marketing actions.
Global Marketing - Marketing in the international context from South-Western.
Loyalty and CRM - Trade press outlets dealing with different aspects of relationships.
Movies and Film - Variety and other outlets likely to have headlines like "Stix Nix Pix"
Packaging - Some web sites specializing on this aspect of product marketing.
Product and Price Management - New product development, pricing and the PLC
Public Relations - Site with news stories and examples of press and video releases.
Research and Information Systems - Methodological and research issues in the news.
Retailing - Outlets covering the retail and wholesale trade including a news feed.
Sales Management - Selling and Sales management practitioner news and tips.
Services - News stories on services collected by South-Western Publisihing
Small Business - Some well-known magazines including Inc. and Fast Company.
Sports Marketing - Collection of links posted by the Sports and Special Event SIG.
Strategy - Many aspects of planning including segmentation and positioning.

The ARC is looking for news spotters - find a "teachable" story, bring it to our attention by emailing arc@ama.org.

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