ARC: Teaching: News: Direct Marketing
areas: direct: teachable news
Trade publications on direct marketing and catalogs:
- Catalog Age - Stories and news from the MOTO and catalog industry.
- DM News - Lots of up to the minute press releases, events and stories.
- Target Marketing - News and opinion targeted at the direct marketing industry.
The ARC is looking for news spotters - find a "teachable" story, bring it to our attention by emailing arc@ama.org.