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Consumer Behavior Readings 

ARC: Teaching: Courses: CB: Readings 

areascb: readings

ARContribution by David Mick

Related ARContent: Research Bibliographies

This interesting collection of readings by no means exhausts the possibilities of books or articles that could be used to challenge students.  Please suggest additional readings to arc@ama.org.

Belk, Russell (1993), "Materialism and the making of the modern American Christmas", in Daniel Miller (ed.), Unwrapping Christmas, Oxford: Clarendon Press, ISBN 9780198280668 [Pubisher's Site].

Boorstin, Daniel J. (1974), The Americans: The Democratic Experience, Vintage, ISBN 0394710118 [Topic: History of retail institutions and consumer behavior in the U.S.] [Publisher's Site].

Hutton, James (2005), The Feel-Good Society: How the Consumer Metaphor is Undermining American Education, Religion, Media and Healthcare, West Paterson, NJ: Pentagram Publishing, ISBN 0970910312 [Topic: Limitations of consumerism and consumer culture] [Author's Site] [Publisher's Site]

Saad, Gad (2007), The Evolutionary Bases of Consumption, Mahwah, NJ: Lawrence Erlbaum Associates, ISBN 080585150X [Topic: Entertainment products (movie themes, song lyrics, TV shows, etc.) as manifestations of evolving human nature].

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