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Marketing Educator Online Fall 2002 

ARC: Teaching: MEO: Fall 2002

Fall, 2002

Student Satisfaction Scale
The Student Satisfaction with College/University Scale: An Empirical Investigation by Dennis N. Bristow, Rajesh Gulati, Kenneth Schneider, Jo Ann Asquith

The Utility of Email
Utility of e-Mail Use in Higher Education: Business Students' Perceptions by Maxwell K. Hsu, Xueming Luo

Coping with Stingy Students
Coping with Time/Effort-Stingy Students, A dialogue with Michael R. Hyman and Susan D. Steiner

The Sales Manager's Dilemma
An ethics case by Geoff Lantos, Section Editor

Sales Manager's Case Notes