Community

Cases pertaining to specific course topics:

• Advertising - MCSIG assignments page.
• Brand Management
• Customer Relationship Management
• Entrepreneurship
• Ethics and Values
• International or Global Marketing
• Law Firms and Small Business
• Marketing to Children
• Marketing Metrics
• Pharmaceutical Branding
• Telecommunications

General Links to sources for marketing cases:

• AsiaCase.Com - The Asian Business Case Centre
• Autostrade - Case studies provided by the Australian government
• CasePlace.org - Free service of the Aspen Institute's Business and Society Program.
• Darden Case Collection - University of Virginia.
• European Case Clearing House - Offices at Cranfield University and Babson College
• Harvard Business School - Harvard University.
• INSEAD Knowledge - Business cases and other resources from INSEAD
• Ivey Business School - University of Western Ontario.
• MERLOT - Collection of cases and other resources.
• NACRA - N American Case Res Assoc. This organization also has an Eastern Affiliate
• Society for Case Research - Business Case Journal, Calls for Cases, and other resources.
• http://knowledge.wharton.upenn.edu - Cases from the University of Pennsylvania
• University of Auckland Library - Information and resources on the case method.
• Primis Online - Business cases available from McGraw-Hill.
• Intro to Writing Cases - Video from an AoM Professional Development Workshop, 2005