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Teaching Cases
HTML 1
ARC
:
Teaching
: Cases
Cases pertaining to specific course topics:
Advertising
- MCSIG assignments page.
Brand Management
Customer Relationship Management
Entrepreneurship
Ethics and Values
International or Global Marketing
Law Firms and Small Business
Marketing Metrics
General Links to sources for marketing cases:
AsiaCase.Com
- The Asian Business Case Centre
CasePlace.org
- Free service of the Aspen Institute's Business and Society Program.
Darden Case Collection
- University of Virginia.
European Case Clearing House
- Offices at Cranfield University and Babson College
Harvard Business School
- Harvard University.
INSEAD Knowledge
- Business cases and other resources from INSEAD
Ivey Business School
- University of Western Ontario.
MERLOT
- Collection of cases and other resources.
NACRA
- N American Case Res Assoc. This organization also has an
Eastern Affiliate
Society for Case Research
-
Business Case Journal,
Calls for Cases, and other resources.
http://knowledge.wharton.upenn.edu
- Cases from the University of Pennsylvania
University of Auckland Library
- Information and resources on the case method.
Suggest sources for cases by emailing
arc@ama.org