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areas: ecommerce: teaching

ARContribution by Don Barclay, Pierre Chandon, T. R. Madanmohan, Yolanda Sarason, Philip Sugai

Please send additions or corrections to arc@ama.org.

• Yolanda Sarason has written a mini case on the Baby Bells. Contact her at Yolanda.Sarason at business.colostate.edu
• There is an INSEAD case called Mobilcom AG (A & B). You can download a sample copy from: http://faculty.insead.edu/laurencecapron/course_material.htm. To purchase the case and teaching note, you need to go through the European Case Clearing House: http://www.ecch.com/
  
• Here are some Ivey Business School cases on this industry. To get more info go to http://www1.ivey.ca/cases/
  • Telus Mobility – What to do with Mike, Ivey 9B-02-A010, included in David A. Cravens and Nigel Piercy Strategic Marketing (8th Edition), Burr Ridge, IL: McGraw-Hill, forthcoming 2005.
  • WaveRider Communications, Inc.: The Sparta Deal, Ivey 9B-01-A001. Academy of International Business – CIBER Case Competition, 2nd Place Award, 2001; included in Mark Johnston and Greg Marshall, Churchill/Ford/Walker’s Sales Force Management (7th Edition), New York: McGraw-Hill/Irwin, 2003.
  • WaveRider Communications, Inc.: Selling Wireless Internet Equipment, Ivey 9B-01-A003, included in Mark Johnston and Greg Marshall, Churchill/Ford/Walker’s Sales Force Management (7th Edition), New York: McGraw-Hill/Irwin, 2003; included in Douglas Dalrymple, Sales Management (8th Edition), Hoboken, New Jersey: John Wiley & Sons, 2004; included in Eric Morse (ed.), The Venture Creation Process Casebook, Thousand Oaks, CA, Sage Publications, forthcoming 2005.
  • The Walt Disney Internet Group Japan's Dimo Project: this gives a very detailed explanation of the Japanese mobile phone market.
    
• IESE Publishing Cases available from http://www.iesep.com
  • Econet Wireless Zimbabwe
  • NTT DoCoMo: Mobile Multimedia
  • IDDEO
  • The Internationalization of Alcatel Standard Electrica
  • Networks: E-mail. Voice Messaging and Videoconferencing
    
• Here is a case by T.R. Madanmohan of the Indian Institute Of Management (IIM), Bangalore, India
  Email: madan@iimb.ernet.in
  Website: http://www.iimb.ernet.in
  RESEARCH IN MOTION (RIM): BUILDING THE MOBILE PLATFORM ENTERPRISE
  Research in Motion (RIM) is an acknowledged leader in the corporate mobile communications market. The Blackberry product line is the undisputed market leader in its niche space of corporate communication competing with Palm, Microsoft, HP and Others. The company is facing increased competiton from Microsoft in December 2002 and has an option of moving into software service space. The case provides a platform to discuss the global handheld devices market, technology strategies adopted, role of standards and complementary strategies.