ARC: Teaching: Cases: Brand Management
areas: product: teaching
ARContributions by Sylvia M. Chan-Olmsted, Barbara E. Kahn, Dan Przybylski, Deborah Roedder John, Soni Simpson, Philip Sugai
Related ARContent: Branding and Brand Management Course Materials
BMW Z3 Roadster [Publisher's Site]
Land Rover North America Inc. (LRNA), DVD [Publisher's Site]
The Global Branding of Stella Artois [Publisher's Site]
Habitat for Humanity, 9-503-101 [Publisher's Site]
Inside Intel Inside [Publisher's Site]
Martha Stewart Living Omnimedia (A) [Publisher's Site]
McDonald's and the Hotel Industry [Publisher's Site], [Author's Site]
The Rebel with a Cause: Diesel for Successful Living (INSEAD) [Publisher's Site]
Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market (INSEAD) [Publisher's Site]
Snapple, 9-599-126 [Publisher's Site]
Sniffing Out Brand Identity Parfums Cacharel de L'Oréal: Decoding and Revitalizing a Classic Brand (A) (B) (INSEAD) [Publisher's Site]
Vans: Skating on Air [Publisher's Site]
Keller, Kevin Lane (2003), Strategic Brand Management, Second Edition, Prentice Hall, ISBN 0130411507 [Publisher's Site], International Edition, 2nd Edition, ISBN 0131105833 [Publisher's Site, UK].
- Case 1: Levi Strauss and Co.: Creating a Sub-Brand.
- Case 2: Intel Corporation: Branding an Ingredient.
- Case 3: The California Milk Processor Board: Branding a Commodity.
- Case 4: Red Bull: Building Brand Equity in New Ways.
- Case 5: MTV: Building a Brand Resonance.
- Case 6: Nike: Building a Global Brand.
- Case 7: DuPont: Managing a Corporate Brand.
- Case 8: Nivea: Managing a Brand Hierarchy.
- Case 9: Starbucks Corporation: Managing a High Growth Brand.
- Case 10: Yahoo! Managing an Internet Brand.
- Case 11: Snapple: Revitalizing a Brand.
- Case 12: Accenture: Rebranding and Repositioning a Global Brand.