ARC: Service: Reviewing
ARContribution by Mike Brady
Please send any additional items to arc@ama.org.
Articles on the Art of Reviewing Articles:
- Holbrook, Morris (1986), "A Note on Sadomasochism in the Review Process: I Hate When That Happens," Journal of Marketing, 50(3), 104-108.
- Lynch, John G. (1998). "Presidential Address: Reviewing," Advances in Consumer Research, 25, 1-6 [Full Text].
- MacInnis, Debbie (2003), "Responsibilities of a Good Reviewer: Lessons Learned from Kindergarten," Journal of the Academy of Marketing Science, 31(3), 344-345.
- Nakata, Cheryl (2003), "A Philosophy of Reviewing: Taking Cues from Henry James," Journal of the Academy of Marketing Science, 31(3), 346-347.
- Ostrom, Amy L. (2003), "Achieving Reviewer Readiness," Journal of the Academy of Marketing Science, 31(3), 337-340.
- Singh, Jagdip, (2003), "A Reviewer's Gold," Journal of the Academy of Marketing Science, 31(3), 331-336.
- Taylor, Shirley (2003), "Big R (versus Little r) Reviewers," Journal of the Academy of Marketing Science, 31(3), 341-343.
The Journal of Consumer Research has some well-crafted and thoughtful guidelines for reviewers: See http://jcr.wisc.edu/author.htm