ARC: Research: Theories: Planned Behavior
areas: cb: theory
Contribution by Phuong Nguyen
Overview
The Theory of Reasoned Action was first developed by Fishbein and Ajzen then was extended to become the Theory of Planned Behavior by Ajzen (1985, 1991). The concept of the theory is that intentions towards behaviors can be predicted with high accuracy from attitudes toward the behavior, subjective norms and perceived behavioral control. These intentions, together with perceptions of behavioral control, account for considerable variance in actual behavior. Attitudes, subjective norms, and perceived behavioral control are shown to be related to a set of salient behavioral, normative, and control beliefs about the behavior. The behavioral, normative, and control beliefs are influenced by a variety of socio-demographic factors, such as social, cultural, personal and situational factors. The Theory of Planned Behavior has been found to be well supported by empirical evidence in researche.
Key Citations
Ajzen, Icek (1985), "From intentions to actions: A theory of planned behavior," In Julius Kuhl and Jürgen Beckmann (Eds.), Action control: From cognition to behavior. Berlin: Springer-Verlag, ISBN 354013445X, 9783540134459
Ajzen, Icek (1991), "The theory of planned behavior," Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Armitage, Christopher J. and Mark Conner, (2000), "Efficacy of the theory of planned behavior: a meta-analytic review," British Journal of Social Psychology, 40(4), 471–499.
Application Areas
cb, management
Other Literature
Ajzen, Icek, and Martin Fishbein (2005), "The influence of attitudes on behavior," In Albarracin, Dolores, Blair T. Johnson and Mark P. Zanna (Eds.), The handbook of attitudes, Lawrence Erlbaum Associates, ISBN 0805844929, 9780805844924 [Google Books].