ARC: Research: Software: Statistical: SAS
areas: methods: software
The SAS Institute offers a variety of free publications on Marketing Research and macros that go along with the SAS/STAT product. There are also sample programs. SAS can handle all of the data processing, analysis and modeling tasks that an academic marketer would ever face in a career.
The entry page to these SAS materials is here. Many of the links are far to the right, so make sure your brower is open wide enough.
A partial list of what appears on that page is given below:
- Marketing Research: Uncovering Competitive Advantages - pdf
- Introducing the Market Research Analysis Application - pdf
- Experimental Design, Efficiency, Coding, and Choice Designs - pdf
- Efficient Experimental Design with Marketing Research Applications - pdf
- A General Method for Constructing Efficient Choice Designs - pdf
Discrete Choice - pdf
- Multinomial Logit Models - pdf
- Conjoint Analysis - pdf
- Experimental Design and Choice Modeling Macros - pdf
- Graphical Scatter Plots of Labeled Points - pdf
- Graphical Methods for Marketing Research - pdf
- SAS Marketing Research Macros Zip format
SAS is a comprehensive data system with numerous statistical capabilities of use in marketing.