Marketing Scales

ARC: Research: Sources of Scales Used in Marketing

A frequently cited work

Bearden, William O. and Richard G. Netemeyer (1999), Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research, Thousand Oaks, CA: Sage Publications ISBN 076191000X [Publisher's Site].
The following is a reference work of scales in marketing with five volumes. The full table of contents is online.
- Bruner II, Gordon C. (2009), Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising (V5), Carbondale, IL: GCBII Productions.
- Bruner II, Gordon C., Paul J. Hensel, and Karen James (2005), Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising (V4), Chicago: AMA and Thomson/SW.
- Bruner II, Gordon C., Karen James, and Paul J. Hensel (2001), Marketing Scales Handbook: A Compilation of Multi-Item Measures (V3), Chicago: AMA.
- Bruner II, Gordon C. and Paul J. Hensel (1996), Marketing Scales Handbook: A Compilation of Multi-Item Measures (V2), Chicago: AMA. [Reprinted in softback, 1998]
- Bruner II, Gordon C. and Paul J. Hensel (1992), Marketing Scales Handbook: A Compilation of Multi-Item Measures (V1), Chicago: AMA. [Reprinted in softback, 1994]
The online Web compendium of public-domain research instruments. These are focused mostly on social psychology: http://www.hs.ttu.edu/research/reifman/qic.htm

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