Electronic Marketing Bibliography
Charles Hofacker, Florida State University
Version as of July 23, 2007, containing: 1,417 references
Abrahamson, Eric and Lori Rosenkopf (1997), "Social Network Effects on the Extent of Innovation Diffusion: A Computer Simulation," Organization Science, 8 (3), 289-309.
Abrams, David, Ron Baecker, and Mark Chignell (1998), "Information Archiving with Bookmarks: Personal Web Space Construction and Organization," in Human Factors in Computing Systems. Los Angeles: ACM CHI SIG.
Adamic, Lada A., "Zipf, Power-Laws, and Pareto - a Ranking Tutorial," in Hewlett-Packard Information Dynamics Lab.
Adamic, Lada A. and Bernardo A. Huberman (2000), "The Nature of Markets in the World Wide Web," Quarterly Journal of Electronic Commerce, 1 (1), 5-12.
Adamic, Lada A. and Bernardo A. Huberman (2000), "Power-Law Distribution of the World Wide Web," Science, 287 (5461), 2115a.
---- (2001), "The Web's Hidden Order," Communications of the ACM, 44 (9), 55-60.
---- (2002), "Zipf's Law and the Internet," Glottometrics, 3, 143-50.
Adamic, Lada A., Rajan M. Lukose, A. R. Puniyani, and Bernardo A. Huberman (2001), "Search in Power-Law Networks," Physical Review E, 64, 046135.
Adar, Eytan and Bernardo A. Huberman (2000), "The Economics of Surfing," Quarterly Journal of Electronic Commerce, 1 (2), 203-14.
Ahearne, Michael, Narasimhan Srinivasan, and Luke Weinstein (2005), "Impact of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence," Journal of Personal Selling and Sales Management, 24 (4), 299-312.
Aiello, William, Fan Chung, and Linyuan Lu (2002), "Random Evolution in Massive Graphs," in Handbook of Massive Data Sets, J. Abello and P. M. Pardalos and M. G. C. Resende, Eds. Dordrecht: Kluwer.
Aiken, K. Damon and David M. Boush (2006), "Trustmarks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals," Journal of the Academy of Marketing Science, 34 (3), 308-23.
Aksoy, Lerzan, Paul N. Bloom, and Bruce Cooil (2006), "Should Recommendation Agents Think Like People?," Journal of Service Research, 8 (4), 297-315.
Alba, Joseph W. and J. Wesley Hutchinson (2000), "Knowledge Calibration: What Consumers Know and What They Think They Know," Journal of Consumer Research, 27 (2), 123-56.
Alba, Joseph W., John G. Lynch, Jr., Barton A. Weitz, Chris Janiszewski, Richard Lutz, Alan G. Sawyer, and Stacy Wood (1997), "Interactive Home Shopping: Incentives for Consumers, Retailers, and Manufacturers to Participate in Electronic Markets," Journal of Marketing, 61 (3), 38-53.
Albert, Réka, Hawoong Jeong, and Albert-László Barabási (1999), "Diameter of the World-Wide Web," Nature, 401, 130-31.
Albert, Terri C. and William B. Sanders (2003), E-Business.Marketing. Upper Saddle River, NJ: Prentice Hall.
Alcock, Lucy, Paul Chen, Hui Min Ch'ng, and Sarah Hodson (2003), "Online Piracy of Recorded Music," Journal of Brand Management, 11 (2), 129-32.
Alexander, Peter J. (2002), "Peer-to-Peer File Sharing: The Case of the Music Recording Industry," Review of Industrial Organization, 20 (2), 151-61.
Alpar, Paul, Marcus Porembski, and Sebastian Pickerodt (2001), "Measuring the Efficiency of Web Site Traffic Generation," International Journal of Electronic Commerce, 6 (1), 53-73.
Amit, Raphael and Christoph Zott (2001), "Value Creation in E-Business," Strategic Management Journal, 22 (6/7), 493-520.
Anand, Bharat and Alexander Galetovic (2004), "How Market Smarts Can Protect Property Rights," Harvard Business Review (December), 73-79.
Anand, Krishnan S. and Ravi Aron (2003), "Group Buying on the Web: A Comparison of Price-Discovery Methods," Management Science, 49 (11), 1546-62.
Anandalingam, G., Robert W. Day, and S. Raghavan (2005), "The Landscape of Electronic Market Design," Management Science, 51 (3), 316-27.
Ancarani, Fabio (2002), "Pricing and the Internet: Frictionless Commerce or Pricer's Paradise?," European Management Journal, 20 (6), 680-87.
Ancarani, Fabio and Venkatesh Shankar (2003), "Case Study: Symbian: Customer Interaction through Collaboration and Competition in a Convergent Industry," Journal of Interactive Marketing, 17 (1), 56-76.
---- (2004), "Price Levels and Price Dispersion within and across Multiple Retailer Types: Further Evidence and Extension," Journal of the Academy of Marketing Science, 32 (2), 176-87.
Anderson, Rolph E. and Srini S. Srinivasan (2003), "E-Satisfaction and E-Loyalty: A Contingency Framework," Psychology & Marketing, 20 (2), 123-38.
Ansari, Asim, Skander Essegaier, and Rajeev Kohli (2000), "Internet Recommendation Systems," Journal of Marketing Research, 37 (3), 363-75.
Ansari, Asim and Carl F. Mela (2003), "E-Customization," Journal of Marketing Research, 40 (2), 131-45.
Apte, Uday M. and Richard O. Mason (1995), "Global Disaggregation of Information-Intensive Services," Management Science, 41 (7), 1250-62.
Ariely, Dan (2000), "Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences," Journal of Consumer Research, 27 (2), 233-48.
Ariely, Dan, John G. Lynch, Jr., and Manuel Aparicio IV (2004), "Learning by Collaborative and Individual-Based Recommendation Agents," Journal of Consumer Psychology, 14 (1/2), 81-94.
---- (1999), "Which Smart Agents Are Smarter? An Analysis of Relative Performance of Collaborative Filtering and Individual-Based Smart Agents," in Advances in Consumer Research Vol. 26. Columbus, OH: Association for Consumer Research.
Armstrong, Arthur and John Hagel, III (1996), "The Real Value of on-Line Communities," Harvard Business Review, 74 (3), 134-40.
Arnott, David C. and Susan Bridgewater (2002), "Internet, Interaction and Implications for Marketing," Marketing Intelligence & Planning, 20 (2), 86-95.
Assael, Henry (2005), "A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage," Journal of Advertising Research, 45 (1), 93-123.
Asvanund, Atip, Karen B. Clay, Ramayya Krishnan, and Michael D. Smith (2004), "An Empirical Analysis of Network Externalities in Peer-to-Peer Music Sharing Networks," Information Systems Research.
Avlonitis, George J. and Despina A. Karayanni (2000), "The Impact of Internet Use on Business-to-Business Marketing. Examples from American and European Companies," Industrial Marketing Management, 29 (5), 441-59.
Awad, Elias M. (2004), Electronic Commerce. From Vision to Fulfillment. Upper Saddle River, NJ: Pearson Prentice Hall.
Baack, Daniel W. and Nitish Singh (2007), "Culture and Web Communications," Journal of Business Research, 60 (3), 181-88.
Bachmann, Duane P., John Elfrink, and Gary Vazzana (1999), "E-Mail and Snail Mail Face Off in Rematch," Marketing Research, 11 (4), 10.
Bagozzi, Richard P. and Utpal M. Dholakia (2002), "Intentional Social Action in Virtual Communities," Journal of Interactive Marketing, 16 (2), 2-21.
---- (2006), "Open Source Software User Communities: A Study of Participation in Linux User Groups," Management Science, 52 (7), 1099-115.
Bailey, Brian P., Laura J. Gurak, and Joseph A. Konstan (2003), "Trust in Cyberspace," in Human Factors and Web Development, Julie Ratner, Ed. Second ed. Mahwah, NJ: Lawrence Erlbaum Associates.
Baily, Martin Neil (2001), "Macroeconomic Implications of the New Economy." Washington: Institute for International Economics.
Baker, Walter, Mike Marn, and Craig Zawada (2001), "Price Smarter on the Net," Harvard Business Review, 79, 122-27.
Bakos, J. Yannis (2001), "The Emerging Landscape for Retail E-Commerce," Journal of Economic Perspectives, 15 (1), 69-80.
---- (1997), "Reducing Buyer Search Costs: Implications for Electronic Markets," Management Science, 43 (12), 1676-92.
Bakos, J. Yannis and Erik Brynjolfsson (2000), "Bundling and Competition on the Internet," Marketing Science, 19 (1), 63-82.
---- (1999), "Bundling Information Goods: Pricing, Profits, and Efficiency," Management Science, 45 (12), 1613-30.
Bakos, J. Yannis, Erik Brynjolfsson, and Douglas Lichtman (1999), "Shared Information Goods," Journal of Law and Economics, 42 (1), 117-55.
Balabanis, George, Nina Reynolds, and Antonis Simintiras (2006), "Bases of E-Store Loyalty: Perceived Switching Barriers and Satisfaction," Journal of Business Research, 59 (2), 214-24.
Balabanis, George and Nina L. Reynolds (2001), "Consumer Attitudes Towards Multi-Channel Retailers' Web Sites: The Role of Involvment, Brand Attitude, Internet Knowledge and Visit Duration," Journal of Business Strategies, 18 (2), 105-31.
Balasubramanian, Sridhar, Prabhudev Konana, and Nirup M. Menon (2003), "Customer Satisfaction in Virtual Environments: A Study of Online Investing," Management Science, 49 (7), 871-89.
Balasubramanian, Sridhar and Vijay Mahajan (2001), "The Economic Leverage of the Virtual Community," International Journal of Electronic Commerce, 5 (3), 103-38.
Balasubramanian, Sridhar, Robert A. Peterson, and Sirkka L. Jarvenpaa (2002), "Exploring the Implications of M-Commerce for Markets and Marketing," Journal of the Academy of Marketing Science, 30 (4), 348-61.
Balasubramanian, Sridhar, Rajagopal Raghunathan, and Vijay Mahajan (2005), "Consumers in a Multichannel Environment: Product Utility, Process Utility, and Channel Choice," Journal of Interactive Marketing, 19 (2), 12-30.
Baldwin, Carliss Y. and Kim B. Clark (2006), "The Architecture of Participation: Does Code Architecture Mitigate Free Riding in the Open Source Development Model," Management Science, 52 (7), 1116-27.
Bansal, Harvir S., Gordon H. G. McDougall, Shane S. Dikolli, and Karen L. Sedatole (2004), "Relating E-Satisfaction to Behavioral Outcomes: An Empirical Study," Journal of Services Marketing, 18 (4), 290-302.
Bapna, Ravi, Paulo Goes, and Alok Gupta (2005), "Pricing and Allocation for Quality-Differentiated Online Services," Management Science, 51 (7), 1141-50.
Bapna, Ravi, Paulo Goes, Alok Gupta, and Gilbert Karuga (2002), "Optimal Design of the Online Auction Channel," Decision Sciences, 33 (4), 557-77.
Barabási, Albert-László (2002), Linked. New York: Penguin Gropu.
---- (2005), "The Origin of Bursts and Heavy Tails in Human Dynamics," Science, 435, 207-11.
Barabási, Albert-László, Réka Albert, and Hawoong Jeong (2000), "Scale-Free Characteristics of Random Networks: The Topology of the World Wide Web," Physica A, 281, 69-77.
Barabási, Albert-László, Zoltán Dezsó, Erzsébet Ravasz, Soon-Hyung Yook, and Zoltán Oltvai (2002), "Scale-Free and Hierarchical Structures in Complex Networks," in American Institute of Physics Conference Proceedings, Modeling of Compex Systems: Seventh Granada Lectures. Vol. 661. Granada, Spain: AIP.
Barnes, Stuart J. (2002), "The Mobile Commerce Value Chain: Analysis and Future Developments," International Journal of Information Management, 22 (2), 91-108.
Barnes, Stuart J. and Richard T. Vidgen (2002), "An Integrative Approach to the Assessment of E-Commerce Quality," Journal of Electronic Commerce Research, 3 (3), 114-27.
Barnett, George A. and Eunjung Sung (2005), "Culture and the Structure of the International Hyperlink Network," Journal of Computer-Mediated Communication, 11 (1).
Barraggioli, Francesca and S. Adam Brasel, "Visual Velocity: Content Font Effects and Incidental Online Ad Exposure."
Bartel Sheehan, Kim (1999), "An Investigation of Gender Differences in on-Line Privacy Concerns," Journal of Interactive Marketing, 13 (4), 24-38.
Barua, Anitesh, Prabhudev Konana, Andrew B. Whinston, and Fang Yin (2004), "An Empirical Investigation of Net-Enabled Business Value," MIS Quarterly, 28 (4), 585-620.
Barwise, Patrick, Anita Elberse, and Kathy Hammond (2002), "Marketing and the Internet: A Research Review," in Handbook of Marketing, Barton A. Weitz and Robin Wensley, Eds. London: Sage.
Barwise, Patrick and John U. Farley (2005), "The State of Interactive Marketing in Seven Countries: Interactive Marketing Comes of Age," Journal of Interactive Marketing, 19 (3), 67-80.
Barwise, Patrick and Colin Strong (2002), "Permission-Based Mobile Advertising," Journal of Interactive Marketing, 16 (1), 14-24.
Basu, Amiya K., Tridib Mazumda, and S. P. Raj (2003), "Indirect Network Effects on Product Attributes," Marketing Science, 22 (2), 209-21.
Bauer, Hans H., Tomas Falk, and Maik Hammerschmidt (2006), "Etransqual: A Transaction Process-Based Approach for Capturing Service Quality in Online Shopping," Journal of Business Research, 59 (7), 866-75.
Bauer, Hans H., Mark Grether, and Mark Leach (2002), "Building Customer Relations over the Internet," Industrial Marketing Management, 31 (2), 155-63.
Baye, Michael R. and John Morgan (2001), "Information Gatekeepers on the Internet and Homogeneous Product Price Competition," American Economic Review, 91 (3), 454-74.
Baye, Michael R., John Morgan, and Patrick Scholten (2004), "Temporal Price Dispersion: Evidence from an Online Consumer Electronics Market," Journal of Business Research, 57 (7), 101-15.
Beatty, Robert C., J. P. Hsim, and Mary C. Jones (2001), "Factors Influencing Corporate Web Site Adoption: A Time-Based Assessment," Information & Management, 38 (6), 337-54.
Becker-Olsen, Karen L. (2003), "And Now a Word from Our Sponsor," Journal of Advertising, 32 (2), 17-33.
Belch, Michael A., Kathleen A. Krentler, and Laura A. Willis-Flurry (2005), "Teen Internet Mavens: Influence in Family Design Making," Journal of Business Research, 59 (5), 569-75.
Bellizzi, Joseph A. (2000), "Drawing Prospects to E-Commerce Websites," Journal of Advertising Research, 40 (1/2), 43-53.
Bellman, Steven, Eric J. Johnson, Stephen J. Kobrin, and Gerald L. Lohse (2002), "Regional Differences in Privacy Preferences: Implications for the Globalization of Electronic Commerce," in Graduate School of Management, University of Western Australia, Working Paper Series. Perth, WA, Australia.
Bellman, Steven, Eric J. Johnson, and Gerald L. Lohse (2001), "To Opt-in or Opt-Out? It Depends on the Question," Communications of the ACM, 4 (2), 25-27.
Bellman, Steven, Eric J. Johnson, Gerald L. Lohse, and Naomi Mandel (2006), "Designing Marketplaces of the Artificial: Four Approaches to Understanding Consumer Behavior in Electronic Environments," Journal of Interactive Marketing, 20 (1), 21-33.
Bellman, Steven, Gerald L. Lohse, and Eric J. Johnson (1999), "Predictors of Online Consumer Behavior," Communications of the ACM, 42 (12), 32-38.
Bellman, Steven and John R. Rossiter (2004), "The Website Schema," Journal of Interactive Advertising, 4 (2).
Benbunan-Fich, Raquel (2001), "Using Protocol Analysis to Evaluate the Usability of a Commercial Web Site," Information & Management, 39 (2), 121-61.
Bendoly, Elliot, James D. Blocher, Kurt M. Bretthauer, Shankar Krishnan, and M. A. Venkataraman (2005), "Online/in-Store Integration and Customer Retention," Journal of Service Research, 7 (4), 313-27.
Benjamin, Robert and Rolf T. Wigand (1995), "Electronic Markets and Virtual Value Chains on the Information Superhighway," Sloan Management Review, 36 (2), 62-72.
Benkler, Yochai (2002), "Coase's Penguin, or, Linux and the Nature of the Firm," Yale Law Journal, 112 (3), 369-436.
Bensebaa, Faouzi (2004), "The Impact of Strategic Actions on the Reputation Building of E-Businesses," International Journal of Retail & Distribution Management, 32 (6), 286-301.
Bernard, Michael L. (2002), "Examining the Effects of Hypertext Shape on User Performance," Usability News, 4 (2).
Berry, David M. (2004), "Internet Research: Privacy, Ethics and Alienation: An Open Source Approach," Internet Research, 14 (4), 323-32.
Berthon, Pierre, Michael T. Ewing, Leyland F. Pitt, and Peter Naudé (2003), "Understanding B2b and the Web: The Acceleration of Coordination and Motivation," Industrial Marketing Management, 32 (7), 553-61.
Berthon, Pierre, Leyland F. Pitt, and Richard T. Watson (1996), "The World Wide Web as an Advertising Medium: Toward an Understanding of Conversion Efficiency," Journal of Advertising Research, 36 (1), 43-53.
Bhappu, Anita D. and Ulrike Schultze (2006), "The Role of Relational and Operational Performance in Business-to-Business Customers' Adoption of Self-Service Technology," Journal of Service Research, 8 (4), 372-85.
Bharati, Pratyush and Peter Tarasewich (2002), "Global Perceptions of Journals Publishing E-Commerce Research," Communications of the ACM, 45 (5), 21-26.
Bhargava, Hemant K. and Vidyanand Choudhary (2008), "When Is Versioning Optimal for Information Goods?," Management Science, 54 (5), 1029-35.
Bhat, Subodh, Michael Bevans, and Sanjit Sengupta (2002), "Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness," Journal of Advertising, 31 (3), 97-106.
Bhatnagar, Amit and Sanjoy Ghose (2004), "An Analysis of Frequency and Duration of Search on the Internet," Journal of Business, 77 (2), 311–30.
Bhatnagar, Amit and Sanjoy Ghose (2004), "Online Information Search Termination Patterns across Product Categories and Consumer Demographics," Journal of Retailing, 80, 221-28.
Bhatnagar, Namita and Sanjoy Ghose (2004), "A Latent Class Segmentation Analysis of E-Shoppers," Journal of Business Research, 57 (7), 758-67.
---- (2004), "Segmenting Consumers Based on the Benefits and Risks of Internet Shopping," Journal of Business Research, 57 (12), 1352-60.
Bhatnagar, Namita, Nicholas H. Lurie, and Valarie A. Zeithaml (2002), "Reasoning About Online and Offline Service Experiences: The Role of Domain-Specificity," in Advances in Consumer Research Vol. 29: Association for Consumer Research.
Bhattacherjee, Anol (2001), "Understanding Information Systems Continuance: An Exptectation-Confirmation Model," MIS Quarterly, 25 (3), 351-70.
Bhattacherjee, Sudip, Ram D. Gopal, James R. Marsden, and Rahul Telang (2007), "The Effect of Digital Sharing Technologies on Music Markets: A Survival Analysis of Albums on Ranking Charts," Management Science, 53 (9), 1359-74.
Biagi, Matteo Di (2004), "Transaction Automation on the Internet: Open Electronic Markets, Private Electronic Markets and Supply Network Solutions," International Journal of Electronic Business, 2 (6).
Bianconi, Ginestra and Albert-László Barabási (2001), "Competition and Multiscaling in Evolving Networks," Europhysics Letters, 54 (4), 436-42.
Bickart, Barbara and Robert M. Schindler (2001), "Internet Forums as Influential Sources of Consumer Information," Journal of interactive Marketing, 15 (3), 31-40.
Birch, David and Michael A. Young (1997), "Financial Services and the Internet - What Does Cyberspace Mean for the Financial Services Industry?," Internet Research, 7 (2), 120-28.
Biswas, Dipayan (2004), "Economics of Information in the Web Economy: Towards a New Theory," Journal of Business Research, 57 (7), 724-33.
Biswas, Dipayan and Abhijit Biswas (2004), "The Diagnostic Role of Signals in the Context of Perceived Risks in Online Shopping: Do Signals Matter More on the Web?," Journal of Interactive Marketing, 18 (3), 30-45.
Bitner, Mary Jo, Stephen W. Brown, and Matthew L. Meuter (2000), "Technology Infusion in Service Encounters," Journal of the Academy of Marketing Science, 28 (1), 138-49.
Blattberg, Robert C. and John Deighton (1991), "Interactive Marketing: Exploiting the Age of Addressability," Sloan Management Review, 33 (1), 5-14.
Bobbitt, L. Michelle and Pratibha A. Dabholkar (2001), "Integrating Attitudinal Theories to Understand and Predict Use of Technology-Based Self-Service: The Internet as an Illustration," International Journal of Service Industry Management, 12 (5), 423-50.
Bolin, Robert (2002), "Domestic Tourism Internet Usage: Pinning Down the E-Tourist," in 12th International Research Conference of the Council for Australian University Tourism and Hospitality Education. Fremantle, Australia.
Bonaccorsi, Andrea, Silvia Giannangeli, and Cristina Rossi (2006), "Entry Strategies under Competing Standards: Hybrid Business Models in the Open Source Software Industry," Management Science, 52 (7), 1085-98.
Bonaccorsi, Andrea, Maurizio Martinelli, Cristina Rossi, and Irma Serrecchia (2002), "Measuring and Modeling Internet Diffusion Using Second Level Domains: The Case of Italy," in LEM Working Paper Series. Pisa, Italy.
Bonaccorsi, Andrea and Cristina Rossi (2003), "Comparing Motivations of Individual Programmers and Firms to Take Part in the Open Source Movement: From Community to Business," in Opensource.mit.edu. Cambridge, MA.
---- (2003), "Licensing Schemes in the Production and Distribution of Open Source Software: An Empirical Investigation," in Opensource.mit.edu. Cambridge, MA.
---- (2002), "Why Open Source Software Can Succeed," in LEM Working Paper Series. Pisa.
Bornholdt, Stefan and Holger Ebel (2001), "World Wide Web Scaling Exponent from Simon's 1955 Model," Physical Review E, 6403, 035104.
Boulding, William, Richard Staelin, Michael Ehret, and Wesley J. Johnston (2005), "A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go," Journal of Marketing, 69 (4), 155-66.
Boyd, E. Andrew and Ioana C. Bilegan (2003), "Revenue Management and E-Commerce," Management Science, 49 (10), 1363-86.
Boyer, Kenneth K., Roger Hallowell, and Aleda V. Roth (2002), "E-Services: Operating Strategy - a Case Study and a Method for Analyzing Operational Benefits," Journal of Operations Management, 20 (2), 175-88.
Boyer, Kenneth K. and John R. Olson (2002), "Drivers of Internet Purchasing Success," Production and Operations Management, 11 (4), 480-98.
Boyer, Kenneth K., John R. Olson, Roger J. Calantone, and Eric C. Jackson (2002), "Print Versus Electronic Surveys: A Comparison of Two Data Collection Methodologies," Journal of Operations Management, 20 (4), 357-73.
Boyle, Brett A. (2001), "The Internet in Industrial Channels: Its Use in (and Effects on) Exchange Relationships," Journal of Business & Industrial Marketing, 16 (6/7), 452-69.
Boyson, Sandor, Thomas Corsi, and Alexander Verbraeck (2003), "The E-Supply Chain Portal: A Core Business Model," Transportation Research. Part E, Logistics & Transportation Review, 39 (2), 175-92.
Brackett, Lana K. and Benjamin N. Carr, Jr. (2001), "Cyberspace Advertising Vs. Other Media: Consumer Vs. Mature Student Attitudes," Journal of Advertising Research, 41 (5), 23-33.
Bradlow, Eric T. and Young-Hoon Park (2007), "Bayesian Estimation of Bid Sequences in Internet Auctions Using a Generalized Record-Breaking Model," Marketing Science, 26 (2), 218-29.
Bradlow, Eric T. and David C. Schmittlein (2000), "The Little Engines That Could: Modeling the Performance of World Wide Web Search Engines," Marketing Science, 19 (1), 43-62.
Brady, Mairead (2003), "Managing Information Technology," Irish Journal of Management, 24 (1), 125-38.
---- (2003), "Managing Information Technology Assimilation: A Marketing Perspective," Journal of Management, 24 (1), 125-38.
---- (2005), "The Role of Information Technology in Marketing: Crucial but Overlooked and Underexploited."
Brady, Mairead, Mike Saren, and Nikos Tzokas (2002), "The Assimilation of It into Marketing Practice," Irish Marketing Review, 15 (2), 17-24.
Brady, Mairead, Michael Saren, and Nikolaos Tzokas (1999), "The Impact of It on Marketing: An Evaluation," Management Decision, 37 (10), 758-66.
Brews, Peter J. and Christopher L. Tucci (2007), "The Structural and Performance Effects of Internetworking," Long Range Planning, 40 (2), 223-43.
Bridges, Eileen, Ronald E. Goldsmith, and Charles F. Hofacker (2005), "Attracting and Retaining Online Buyers: Comparing B2c and B2b Customers," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Briggs, Ronald and Nigel Hollis (1997), "Advertising on the Web: Is There Response before Click-Through?," Journal of Advertising Research, 37 (2), 33-45.
Brin, Sergey and Lawrence Page (1998), "The Anatomy of a Large-Scale Hypertextual Web Search Engine," in Proceedings of the 7th World-Wide Web Conference. Brisbane, Australia.
Briscoe, Bob, Andrew Odlyzko, and Benjamin Tilly (2006), "Metcalfe's Law Is Wrong," IEE Spectrum, 43 (7), 34-39.
Broder, Andrei, Ravi Kumar, Farzin Maghoul, Prabhakar Raghavan, Sridhar Rajagopalan, Raymie Stata, Andrew Tomkins, and Janet Wiener (2000), "Graph Structure in the Web," Computer Networks, 33 (1-6), 309-20.
Broderick, Anne J. and Supattra Vachirapornpuk (2002), "Service Quality in Internet Banking: The Importance of the Customer Role," Market Intelligence and Planning, 20 (6), 327-35.
Brodie, Roderick J., Heidi M. Winklhofer, Nicole E. Coviello, and Wesley J. Johnston (2007), "Is E-Marketing Coming of Age? An Examination of the Penetration of E-Marketing and Firm Performance," Journal of Interactive Marketing, 21 (1), 3-31.
Brohman, M. Kathryn, Richard T. Watson, Gabriele Piccoli, and A Parasuraman (2003), "Data Completeness: A Key to Effective Net-Based Customer Service Systems," Communications of the ACM, 46 (6), 47-51.
Brown, Jo, Amanda J. Broderick, and Nick Lee (2007), "Word of Mouth within Online Communities: Conceptualizing the Online Social Network," Journal of Interactive Marketing, 21 (3), 2-20.
Bruce, Norris, Ernan Haruvy, and Ram Rao (2004), "Seller Rating, Price, and Default in Online Auctions," Journal of Interactive Marketing, 18 (4), 37-50.
Brumby, Duncan P. and Andrew Howes (2004), "Good Enough but I'll Just Check: Web-Page Search as Attentional Refocusing," in Sixth International Conference on Cognitive Modeling Vol. 6. Pittsburg, PA: Lawrence Erlbaum.
Bruner, Gordon C. II and Anand Kumar (2005), "Explaining Consumer Acceptance of Handheld Internet Devices," Journal of Business Research, 59 (5), 553-58.
---- (2000), "Web Commercials and Advertising Hierarchy-of-Effects," Journal of Advertising Research, 40 (1/2), 35-42.
Brynjolfsson, Erik, Yu (Jeffrey) Hu, and Michael D. Smith (2003), "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers," Management Science, 49 (11), 1580-96.
---- (2006), "From Niches to Riches: Anatomy of the Long Tail," Sloan Management Review, 47 (4), 67-71.
Brynjolfsson, Erik and Chris F. Kemerer (1996), "Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market," Management Science, 42 (12), 1627-47.
Brynjolfsson, Erik and Michael D. Smith (2000), "Frictionless Commerce? A Comparison of Internet and Conventional Retailers," Management Science, 46 (4), 563-85.
Bucklin, Randolph E., James M. Lattin, Asim Ansari, David Bell, Eloise Coupey, Sunil Gupta, John D. C. Little, Carl F. Mela, Alan L. Montgomery, and Joel Steckel (2002), "Choice and the Internet: From Clickstream to Research Stream," Marketing Letters, 13 (3), 245-58.
Bucklin, Randolph E. and Catarina Sismeiro (2003), "A Model of Web Site Browsing Behavior Estimated on Clickstream Data," Journal of Marketing Research, 40 (3), 249-67.
Buellingen, Franz and Martin Woerter (2004), "Development Perspectives, Firm Strategies and Applications in Mobile Commerce," Journal of Business Research, 57 (12), 1402-08.
Burke, Raymond R. (1997), "Do You See What I See? The Future of Virtual Shopping," Journal of the Academy of Marketing Science, 25 (4), 352-60.
---- (2002), "Technology and the Customer Interface: What Consumer Want in the Physical and Virtual Store," Journal of the Academy of Marketing Science, 30 (4), 411-32.
Burke, Raymond R., Bari A. Harlam, Barbara E. Kahn, and Leonard M. Lodish (1992), "Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments," Journal of Consumer Research, 19 (1), 71-82.
Burns, Kelli S. and Richard J. Lutz (2006), "The Function of Format," Journal of Advertising, 35 (1), 53-63.
Burton, Dawn (2002), "Postmodernism, Social Relations and Remote Shopping," European Journal of Marketing, 36 (7/8), 792-810.
Burton, Mary C. and Joseph B. Walther (2001), "The Value of Web Log Data in Use-Based Design and Testing," Journal of Computer-Mediated Communication, 6 (3).
Butler, Brian S. (2001), "Membership Size, Communication Activity, and Sustainability: A Resource-Based Model of Online Social Structures," Information Systems Research, 12 (4), 346-62.
Caillaud, Bernard and Bruno Jullien (2002), "Chicken & Egg: Competition among Intermediation Service Providers," RAND Journal of Economics, 34 (2), 309-28.
Cain, Rita Marie (2005), "Federal Do Not Call Registry Is Here to Stay: What's Next for Direct Marketing Regulation?," Journal of Interactive Marketing, 19 (1), 54-62.
Caldarelli, Guido, Fabrizio Coccetti, and Paolo De Los Rios (2004), "Preferential Exchange: Strengthening Connections in Complex Networks," Physical Review E, 70, 027102.
Caldentey, René and Gustav Vulcano (2007), "Online Auction and List Price Revenue Management," Management Science, 53 (5), 795-813.
Calder, Bobby J. and Edward C. Malthouse (2005), "Experiential Engagement with Online Content Web Sites and the Impact of Cross-Media Sage."
Campbell, Colin, Gautam Ray, and Waleed A. Muhanna (2005), "Search and Collusion in Electronic Markets," Management Science, 51 (3), 497-507.
Cao, Yong and Thomas S. Gruca (2003), "The Effect of Stock Market Dynamics on Internet Price Competition," Journal of Service Research, 6 (1), 24-36.
---- (2004), "The Influence of Pre- and Post-Purchase Service on Prices in the Online Book Market," Journal of Interactive Marketing, 18 (4), 51-62.
Cao, Yong and Hao Zhao (2004), "Evaluations of E-Tailer's Delivery Fulfillment: Implications of Firm Characteristics and Buyer Heterogeneity," Journal of Service Research, 6 (4), 347-60.
Capon, Noel and Rashi Glazer (1987), "Marketing and Technology: A Strategic Coalignment," Journal of Marketing, 51 (3), 1-14.
Carayannis, Elias G. (1999), "Fostering Synergies between Information Technology and Managerial and Organizational Cognition: The Role of Knowledge Management," Technovation, 19 (4), 219-31.
Carpenter, Phil (2000), E-Brands - Building an Internet Business at Breakneck Speed. Boston, Massachusetts: Harvard Business School Press.
Carr, Christopher L. (2002), "A Psychometric Evaluation of the Expectations, Perceptions, and Difference-Scores Generated by the Is-Adapted Servqual Instrument," Decision Sciences, 33 (2), 281-96.
Carroll, John (1997), "Human-Computer Interaction: Psychology as a Science of Design," Annual Review of Psychology, 48, 61-83.
Casadesus-Masanell, Ramon and Pankaj Ghemawat (2006), "Dynamic Mixed Duopoloy: A Model Motivated by Linux Vs. Windows," Management Science, 52 (7), 1072-84.
Case, Donald O. (2002), Looking for Information. Amsterdam: Academic Press.
Chakrabarti, Soumen, Mukul M. Joshi, Kunal Punera, and David M. Pennock (2002), "The Structure of Broad Topics on the Web," in International World Wide Web Conference Vol. 11. Honolulu, HI: ACM.
Chakraborty, Goutam, Prashant Srivastava, and David L. Warren (2005), "Understanding Corporate B2b Web Sites' Effectiveness from North American and European Perspective," Industrial Marketing Management, 34 (5), 420-29.
Chakravarti, Amitav and Jinhong Xie (2006), "The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats," Journal of Marketing Research, 43 (2), 224-36.
Chan, Tat Y., Vrinda Kadiyali, and Young-Hoon Park (2007), "Willingness to Pay and Competition in Online Auctions," Journal of Marketing Research, 44 (2), 324-33.
Chandon, Jean-Louis, Mohamed Saber Chtourour, and David R. Fortin (2003), "Effects of Configuration and Exposure Levels on Responses to Web Advertisements," Journal of Advertising Research, 43 (2), 217-29.
Chang, Jennifer E., Timothy W. Simpson, Arvind Rangaswamy, and Jayesh R. Tekchandaney (2002), "A Good Website Can Convey the Wrong Brand Image!," in eBusiness Research Center Working Papers. University Park, PA.
Chang, Yuhmiin and Esther Thorson (2004), "Television and Web Advertising Synergies," Journal of Advertising, 32 (2), 75-84.
Chatterjee, Debabroto, Rajdeep Grewal, and V. Sambamurthy (2002), "Shaping up for E-Commerce: Institutional Enablers of the Organizational Assimilation of Web Technologies.," MIS Quarterly, 26 (2), 65-89.
Chatterjee, Patrali (2004), "Interfirm Alliances in Online Retailing," Journal of Business Research, 2004 (7), 714-23.
Chatterjee, Patrali, Donna L. Hoffman, and Thomas P. Novak (2003), "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, 22 (4), 520-41.
Chen, Hong, Murray Z. Frank, and Owen Q. Wu (2005), "What Actually Happened to the Inventories of American Companies between 1981 and 2000?," Management Science, 51 (7), 1015-31.
Chen, Lei-da, Mark L. Gillenson, and Daniel L. Sherrell (2002), "Enticing Online Consumers: An Extended Technology Acceptance Perspective," Information & Management, 39 (8), 705-19.
Chen, Mon-Chu, John R. Anderson, and Myeong-Ho Sohn (2003), "Eye-Hand Coordination During Web Browsing," in Human Factors and Web Development, Julie Ratner, Ed. Second ed. Mahwah, NJ: Lawrence Erlbaum Associates.
Chen, Pei-Yu and Lorin M. Hitt (2002), "Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry," Information Systems Research, 13 (3), 255-74.
---- (2000), "Switching Cost and Brand Loyalty in Electronic Markets: Evidence from on-Line Retail Brokers," in 21st Annual International Conference on Information Systems (ICIS2000).
Chen, Qimei, Sandra J. Clifford, and William D. Wells (2002), "Attitude toward the Site Ii: New Information," Journal of Advertising Research, 42 (2), 33-45.
Chen, Qimei and William D. Wells (1999), "Attitude toward the Site," Journal of Advertising Research, 39 (5), 27-37.
Chen, Stephen (2001), "Assessing the Impact of the Internet on Brands," Journal of Brand Management, 8 (4 & 5), 288-302.
Chen, Yuxin and Ganesh Iyer (2002), "Consumer Addressability and Customized Pricing," Marketing Science, 21 (2), 197-208.
Chen, Yuxin, Ganesh Iyer, and V. Padmanabhan (2002), "Referral Infomediaries," Marketing Science, 21 (4), 412-34.
Chen, Yuxin, Chakravarthi Narasimham, and Z. John Zhang (2001), "Individual Marketing with Imperfect Targetability," Marketing Science, 20 (1), 23-41.
Chen, Yubo and Jinhong Xie (2008), "Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix," Management Science, 54 (3), 477-91.
Chernatony, Leslie de (2001), "Succeeding with Brands on the Internet," Journal of Brand Management, 8 (3), 186-95.
Chesbrough, Henry and Jim Spohrer (2006), "A Research Manifesto for Services Science," Communications of the ACM, 49 (7), 35-40.
Chessa, Antonio G. and Jaap M. J. Murre (2006), "Modelling Memory Processes and Internet Response Times: Weibull or Power-Law?," Physica A, 366, 539-51.
Cheung, Kwok-Wai, James T. Kwok, Martin H. Law, and Kwok-Ching Tsui (2003), "Mining Customer Product Ratings for Personalized Marketing," Decision Support Systems, 35 (2), 231-43.
Chevalier, Judith and Dina Mazylin (2006), "The Effect of Word of Mouth on Sales: Online Book Reviews," Journal of Marketing Research, 43 (3), 345-54.
Chi, Ed H. (2003), "Scent of the Web," in Human Factors and Web Development, Julie Ratner, Ed. Second ed. Mahwah, NJ: Lawrence Erlbaum Associates.
Chi, Ed H., Peter Pirolli, Kim Chen, and James E. Pitkow (2001), "Using Information Scent to Model User Information Needs and Actions on the Web," in ACM CHI SIG Vol. 3. Seattle: ACM.
Childers, Terry L. , Christopher L. Carr, Joann Peck, and Carson Stephen (2001), "Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior," Journal of Retailing, 77 (4), 511-35.
Chiou, Jyh-Shen Chiou and Cathy Cheng (2003), "Should a Company Have Message Boards on Its Web Sites?," Journal of Interactive Marketing, 17 (3), 50-61.
Cho, Chang-Hoan and HyoungKoo Khang (2006), "The State of Internet-Related Research in Communications, Marketing, and Advertising: 1994-2003," Journal of Advertising, 35 (3), 143-63.
Cho, Junghoo and Sourashis Roy (2004), "Impact of Search Engines on Page Popularity," in Proceedings of the World-Wide Web Conference.
Cho, Namjae and Sanghyuk Park (2001), "Development of Electronic Commerce User-Consumer Satisfaction Index (Ecusi) for Internet Shopping," Industrial Management & Data Systems, 101 (8), 400-05.
Choi, James J., David Laibson, and Andrew Metrick (2001), "How Does the Internet Affect Trading: Evidence from Investor Behavior in 401(K) Plans," in Rodney L. White Center for Financial Research. Philadelphia.
Choi, Sejung Marina and Nora J. Rifon (2002), "Antecedents and Consequences of Web Advertising Credibility: A Study of Consumer Response to Banner Ads," Journal of Interactive Advertising, 3 (1).
Choo, Chun Wei, Brian Detlor, and Don Turnbull (2000), "Information Seeking on the Web: An Integrated Model of Browsing and Searching," First Monday, 5 (2).
Chou, Yuntsai, Chiwei Lee, and Jianru Chung (2004), "Understanding M-Commerce Payment Systems through the Analytic Hierarchy Process," Journal of Business Research, 57 (12), 1423-30.
Choudhary, Vidyanand, Anindya Ghose, Tridas Mukhopadhyay, and Uday Rajan (2005), "Personalized Pricing and Quality Differentiation," Management Science, 51 (7), 1120-30.
Christodoulides, George and Leslie de Chernatony (2004), "Dimensionalising on- and Offline Brands' Composite Equity," Journal of Product and Brand Management, 13 (3), 168-79.
Chu, Junhong, Pradeep Chintagunta, and Javier Cebollada (2008), "A Comparison of within-Household Price Sensitivity across Online and Offline Channels," Marketing Science, 27 (2), 283-99.
Chua, Patrick Y. K., Melissa Cole, Anne P. Massey, Mitzi M. Montoya-Weiss, and Robert M. O'Keefe (2002), "Cultural Differences in the Online Behavior of Consumers," Communications of the ACM, 45 (10), 138-43.
Chung, Tony and Rob Law (2003), "Developing a Performance Indicator for Hotel Websites," International Journal of Hospitality Management, 22 (1), 119-25.
Citera, Maryalice, Russell Beauregard, and Takashi Mitsuya (2005), "An Experimental Study of Credibility in E-Negotiations," Psychology & Marketing, 22 (2), 163-79.
Clauser, Robert C. (2001), "Offline Rules, Online Tools," Journal of Brand Management, 8 (6), 270-87.
Clay, Karen B., Ramayya Krishnan, and Eric Wolff (2001), "Prices and Price Dispersion on the Web: Evidence from the Online Book Industry," Journal of Industrial Economics, 49 (4), 521-39.
Clay, Karen B. and Robert P. Strauss (2000), "Trust, Risk, and Electronic Commerce: Nineteenth Century Lessons for the Twenty-First Century," in 93rd Annual Conference on Taxation. Santa Fe: National Tax Association/Tax Institute of America.
Clemons, Eric K., Il-Horn Hann, and Lorin M. Hitt (2002), "Price Dispersion and Differentiation in Online Travel: An Empirical Investigation," Management Science, 48 (4), 534-49.
Clemons, Eric K., Sashidhar Reddi, and Michael C. Row (1999), "The Impact of Information Technology on the Organization of Economic Activity: The 'Move to the Middle' Hypothesis," Journal of Management Information Systems, 10 (2), 9-35.
Cockburn, Andy and Bruce McKenzie (2001), "What Web Users Do? An Empirical Analysis of Web Use," International Journal of Human-Computer Studies, 54 (6), 903-22.
Cockburn, Andy, Bruce McKenzie, and Michael JasonSmith (2002), "Pushing Back: Evaluating a New Behaviour for the Back and Forward Buttons in Web Browsers," International Journal of Human-Computer Studies, 57 (5), 397-414.
Collens, Galen and Jamie Murphy (2002), "Marketing Hospitality Web Sites," Hospitality Review, 20 (1), 15-31.
Collier, Joel E. and Carol C. Bienstock (2006), "Measuring Service Quality in E-Retailing," Journal of Service Research, 8 (3), 260-75.
Conner, Kathleen Reavis and Richard P. Rumelt (1991), "Software Piracy: An Analyisis of Protection Strategies," Management Science, 37 (2), 125-39.
Constantinides, Efthymios (2004), "Influencing the Online Consumer's Behavior: The Web Experience," Internet Research, 14 (2), 111-26.
Cook, William A. and Theodore F. Dunn (1996), "The Changing Face of Advertising Research in the Information Age: An Arf Copy Research Council Survey," Journal of Advertising Research, 36 (1), 55-71.
Cooke, Alan D. J., Harish Sujan, Mita Sujan, and Barton A. Weitz (2002), "Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations," Journal of Marketing Research, 39 (4), 488-97.
Cooley, Robert, Bamshad Mobasher, and Jaideep Srivastava (1999), "Data Preparation for Mining World Wide Web Browsing Patterns," Journal of Knowledge and Information Systems, 1 (1), 5-32.
Cooper, Lee G. and Giovanni Giuffrida (2000), "Turning Datamining into a Management Science Tool," Management Science, 46 (2), 249-64.
Cooper, Randolph B. and Robert W. Zmud (1990), "Information Technology Implementation Research: A Technological Diffusion Approach," Management Science, 36 (2), 123-39.
Cothrel, Joseph and Ruth L. Williams (1999), "On-Line Communities: Helping Them Form and Grow," Journal of Knowledge Management, 3 (1), 54-60.
Cotte, June, Tilottama G. Chowdhury, S. Ratneshwar, and Lisa M. Ricci (2006), "Pleasure or Utility? Time Planning Style and Web Usage Behaviors," Journal of Interactive Marketing, 20 (1), 45-57.
Couper, Mick P., Michael W. Traugott, and Mark J. Lamias (2001), "Web Survey Design and Administration," Public Opinion Quarterly, 65 (2), 230-53.
Coupey, Eloise (2001), Marketing and the Internet. Upper Saddle River, NJ: Prentice Hall.
Coupland, Jennifer Chang, Jayesh R. Tekchandaney, Arvind Rangaswamy, and Timothy W. Simpson (2003), "Web Sites as Personalities and Playgrounds: Their Effects on Brand Image," in eBusiness Research Center Working Papers. University Park, PA.
Coviello, Nicole, Roger Milley, and Barbara Marcolin (2001), "Understanding It-Enabled Interactivity in Contemporary Marketing," Journal of Interactive Marketing, 15 (4), 18-33.
Cox, Barbara G. and William Koelzer (2004), Internet Marketing. Upper Saddle River, NJ: Prentice Hall.
Cox, Jennifer L. and Barrie G. Dale (2001), "Service Quality and E-Commerce: An Exploratory Analysis," Managing Service Quality, 11 (2), 121-31.
Coyle, Jame R. and Stephen J. Gould (2002), "How Consumers Generate Clickstreams through Web Sites: An Empirical Investigation of Hypertext, Schema, and Mapping Theoretical Explanations," Journal of Interactive Advertising, 2 (2), www.jiad.org/vol2/no2/coyle/.
Coyle, James R. and Esther Thorson (2001), "The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites," Journal of Advertising, 30 (3), 65-77.
Culnan, Mary J. and Pamela K. Armstrong (1999), "Information Privacy Concerns, Procedural Fairness and Impersonal Trust: An Empirical Investigation," Organization Science, 10 (1), 104-15.
Cummings, Jonathan N., Brian Butler, and Robert Kraut (2002), "The Quality of Online Social Relationships," Communications of the ACM, 45 (7), 103-07.
Curran, James M. and Matthew L. Meuter (2005), "Self-Service Technology Adoption: Comparing Three Technologies," Journal of Services Marketing, 19 (2), 103-13.
Cutler, Blaine (1990), "The Fifth Medium," American Demographics, 12 (6), 24-49.
Czerwinski, Mary P. and Kevin Larson (2003), "Cognition and the Web: Moving from Theory to Web Design," in Human Factors and Web Development, Julie Ratner, Ed. 2 ed. New Jersey: Lawrence Erlbaum Associates, Inc.
Dabholkar, Pratibha A. (1996), "Consumer Evaluation of New Technology-Based Self-Service Options: An Investigation of Alternative Models of Service Quality," International Journal of Research in Marketing, 13 (1), 29-51.
Dabholkar, Pratibha A. and Richard P. Bagozzi (2002), "An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors," Journal of Academy of Marketing Science, 30 (3), 184-201.
Daft, Richard L. and Robert H. Lengel (1986), "Organizational Information Requirements, Media Richness and Structural Design," Management Science, 32 (5), 554-71.
Dahan, Ely and John R. Hauser (2002), "The Virtual Customer," Journal of Product Innovation Management, 19 (5), 332-53.
Dahlander, LInus and Mats G. Magnusson (2003), "Relationships between Open Source Software Companies and Communities: Observations from Nordic Firms," Research Policy, 34, 481-93.
Dahlen, Micaél (2001), "Banner Advertisements through a New Lens," Journal of Advertising Research, 41 (4), 23-30.
Dahlen, Micaél, Alexandra Rasch, and Sara Rosengren (2003), "Love at First Site? A Study of Website Advertising Effectiveness," Journal of Advertising Research, 43 (1), 25-33.
Dailey, Lynn (2004), "Navigational Web Atmospherics: Explaining the Influence of Restrictive Navigation Cues," Journal of Business Research, 57 (7), 795-803.
Danaher, Peter J. (2007), "Modeling Page Views across Multiple Websites with an Application to Internet Reach and Frequency Prediction," Marketing Science, 26 (3), 422-37.
---- (2002), "Optimal Pricing of New Subscription Services: Analysis of a Market Experiment," Marketing Science, 21 (2), 119-38.
Danaher, Peter J. and Guy W. Mullarkey (2003), "Factors Affecting Online Advertising Recall," Journal of Advertising Research, 43 (3), 252-67.
Danaher, Peter J., Guy W. Mullarkey, and Skander Essegaier (2006), "Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis," Journal of Marketing Research, 43 (2), 182-94.
Danaher, Peter J., Isaac W. Wilson, and Robert A. Davis (2003), "A Comparison of Online and Offline Consumer Brand Loyalty," Marketing Science, 22 (4), 461-76.
Daniel, Elizabeth, Hugh Wilson, and Andrew Myers (2002), "Adoption of E-Commerce by Smes in the Uk: Towards a Stage Model," International Small Business Journal, 20 (3), 253-70.
Daniel, Elizabeth M., Hugh Wilson, and Malcolm McDonald (2003), "Towards a Map of Marketing Information Systems: An Inductive Study," European Journal of Marketing, 37 (5/6), 821-47.
Daniel, Elizabeth M. and Hugh N. Wilson (2003), "The Role of Dynamic Capabilities in E-Business Transformation," European Journal of Information Systems, 12, 282-96.
Daripa, Arup and Sandeep Kapur (2001), "Pricing on the Internet," Oxford Review of Economic Policy, 17 (2), 202-16.
Das, Sanjiv R. and Mike Y. Chen (2007), "Yahoo! For Amazon: Sentiment Extraction from Small Talk on the Web," Management Science, 53 (9), 1357-88.
Dasgupta, Prithviraj and P. Michael Melliar-Smith (2003), "Dynamic Consumer Profiling and Tiered Pricing Using Software Agents," Electronic Commerce Research, 3 (3/4), 277-96.
Daugherty, Terry, Matthew Eastin, and Harsha Gangadharbatla (2005), "Ecrm: Understanding Internet Confidence and the Implications for Customer Relationship Management," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Davis, Fred D. (1989), "Perceived Usefulness, Perceived Ease of Use and User Acceptance of Information Technology," MIS Quarterly, 13 (2), 319-39.
Davis, Fred D. , Richard P. Bagozzi, and Paul R. Warshaw (1989), "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, 5 (8), 982-1003.
Davis, Robert, Margo Buchana-Oliver, and Roderick J. Brodie (2000), "Retail Service Branding in Electronic-Commerce Environments," Journal of Service Research, 3 (2), 178-86.
Dayal, Sandeep, Helene Landesberg, and Michael Zeisser (1999), "How to Build Trust Online," Marketing Management, 8 (3), 64–69.
De Bruyn, Arnaud, John C. Liechty, Eelko K. R. E. Huizingh, and Gary L. Lilien (2008), "Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids," Marketing Science, 27 (3), 443-60.
De Bruyn, Arnaud and Gary L. Lilien (2004), "A Multi-Stage Model of Word of Mouth through Electronic Referrals," in eBusiness Research Center Working Papers. College Station, PA.
Deeter-Schmelz, Dawn R. and Karen Norman Kennedy (2002), "An Exploratory Study of the Internet as an Industrial Communication Tool; Examining Buyers Perceptions," Industrial Marketing Management, 31 (2), 145-54.
Degeratu, Alexandru, Arvind Rangaswamy, and Jianan Wu (2000), "Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price and Other Search Attributes," International Journal of Research in Marketing, 17 (1), 55-78.
Deighton, John (1996), "The Future of Interactive Marketing," Harvard Business Review.
Deital, H. M., P. J. Deital, and K. Steinbuhler (2001), E-Business & E-Commerce for Managers. Upper Saddle River, NJ: Prentice Hall.
Deleersnyder, Barbara, Inge Geyskens, Katrijn Gielens, and Marnik G. Dekimpe (2002), "How Cannibalistic Is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and the Netherlands," International Journal of Research in Marketing, 19 (4), 337-48.
Dellaert, Benedict G. C. and Barbara E. Kahn (1999), "How Tolerable Is Delay? Consumers' Evaluation of Internet Web Sites after Waiting," Journal of Interactive Marketing, 13 (1), 41-54.
Dellaert, Benedict G. C. and Stefan Stremersch (2005), "Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity," Journal of Marketing Research, 42 (2), 219-27.
Dellarocas, Chrysanthos (2003), "Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms," Management Science, 49 (10), 1407-24.
---- (2006), "Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms," Management Science, 25 (10), 1577-93.
Dellarocas, Chrysanthos, Xiaoquan (Michael) Zhang, and Neveen F. Awad (2007), "Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures," Journal of Interactive Marketing, 21 (4), 23-45.
DeLong, J. Bradford and A. Michael Froomkin (2000), "Speculative Microeconomics for Tomorrow's Economy," First Monday, 5 (2).
Deutskens, Elisabeth, Ko de Ruyter, and Martin Wetzels (2006), "An Assessment of Equivalence between Online and Mail Surveys in Service Research," Journal of Service Research, 8 (4), 346-55.
Deutskens, Elisabeth, Ko de Ruyter, Martin Wetzels, and Paul Oosterveld (2004), "Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study," Marketing Letters, 15 (1), 21-36.
Devaraj, Sarv, Ming Fan, and Rajiv Kohli (2002), "Antecedents of B2c Channel Satisfaction and Preference: Validating E-Commerce Metrics," Information Systems Research, 13 (3), 316-33.
Dewan, Rajiv, Marshall L. Freimer, and Abraham Seidman (2000), "Organizing Distribution Channels for Information Goods on the Internet," Management Science, 46 (4), 483-95.
Dewan, Rajiv, Bing Jing, and Abraham Seidmann (2003), "Product Customization and Price Competition on the Internet," Management Science, 49 (8), 1055-70.
Dewan, Rajiv M., Bing Jing, and Abraham Seidmann (2000), "Adoption of Internet-Based Product Customization and Pricing Strategies," Journal of Management Information Systems, 17 (2), 9-28.
Dezsö, Zoltman, E. Almaas, A. Lukács, B. Rácz, I. Szakadát, and Albert-László Barabási (2006), "Fifteen Minutes of Fame: The Dynamics of Information Access on the Web," Physical Review E, 73 (6), 066132.
Dholakia, Ruby Roy and Nikhilesh Dholakia (2004), "Mobility and Markets: Emerging Outlines of M-Commerce," Journal of Business Research, 57 (12), 1391-96.
Dholakia, Ruby Roy, Miao Zhao, and Nikhilesh Dholakia (2005), "Multichannel Retailing: A Case Study of Early Experiences," Journal of Interactive Marketing, 19 (2), 63-74.
Dholakia, Utpal M. (2005), "The Usefulness of Bidder's Reputation Ratings to Sellers in Online Auctions," Journal of Interactive Marketing, 19 (1), 31-40.
Dholakia, Utpal M., Richard P. Bagozzi, and Lisa Klein Pearo (2004), "A Social Influence Model of Consumer Participation in Nework- and Small-Group-Based Virtual Communities," International Journal of Research in Marketing, 21 (3), 241-63.
Dholakia, Utpal M., Suman Basuroy, and Kerry Soltysinski (2002), "Auction or Agent (or Both)? A Study of Moderators of the Herding Bias in Digital Auctions.," International Journal of Research in Marketing., 19 (2), 115-30.
Dholakia, Utpal M. and Lopo L. Rego (1998), "What Makes Commercial Web Pages Popular? An Empirical Investigation of Web Page Effectiveness," European Journal of Marketing, 32 (7/8), 724-36.
Dholakia, Utpal M. and Itamar Simonson (2005), "The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior," Marketing Science, 24 (2), 206-17.
Dickson, Duncan, Robert C. Ford, and Bruce Laval (2005), "Managing Real and Virtual Waits in Hospitality and Service Organizations," Cornell Hotel and Restaurant Administration Quarterly, 46 (1), 52-68.
Dickson, Peter R. (2000), "Understanding the Trade Winds: The Global Evolution of Production, Consumption and the Internet," Journal of Consumer Research, 27 (1), 115-21.
DiClemente, Diane F. and Donald A. Hantula (2003), "Optimal Foraging Online: Increasing Sensitivity to Delay," Psychology & Marketing, 20 (9), 785.
Diehl, Kristin (2005), "When Two Rights Make a Wrong: Searching Too Much in Ordered Environments," Journal of Marketing Research, 42 (3), 313-22.
Diehl, Kristin, Laura J. Kornish, and John G. Lynch, Jr. (2003), "Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity," Journal of Consumer Research, 30 (1), 56-71.
Ding, Min, Jehoshua Eliashberg, Joel Huber, and Ritesh Saini (2005), "Emotional Bidders - an Analytical and Experimental Examination of Consumers' Behavior in a Priceline-Like Reverse Auction," Management Science, 51 (3), 352-64.
Dishaw, Mark T. and Diane M. Strong (1999), "Extending the Technology Acceptance Model with Task-Technology Fit Constructs," Information & Management, 36 (1), 9-21.
Doherty, Neil, Fiona Ellis-Chadwick, and Cathy Hart (2003), "An Analysis of the Factors Affecting the Adoption of the Internet in the Uk Retail Sector," Journal of Business Research, 56 (11), 887-97.
Doherty, Neil F. and Fiona E. Ellis-Chadwich (2006), "New Perspectives in Internet Retailing: A Review and Strategic Critique of the Field," Internet Research, 34 (5/6), 411-28.
Dolan, Robert J. and Youngme Moon (2000), "Pricing and Market Making on the Internet," Journal of Interactive Marketing, 14 (2), 56-73.
Donaldson, Thomas (2001), "Ethics in Cyberspace: Have We Seen This Movie Before?," Business and Society Review, 106 (4), 273-91.
Donath, Bob (1995), "Jacking in with the Dillweeds," Marketing News, 29 (7), 12.
Donato, Paul J. (1996), "Research in a World of Expanding Media Options: Chicken or Egg?," Journal of Advertising Research, 36 (1) (January/February), 35-42.
Donthu, Naveen (2001), "Does Your Web Site Measure Up?," Marketing Management, 10 (4), 35-51.
Donthu, Naveen and Adriana Garcia (1999), "The Internet Shopper," Journal of Advertising Research, 39 (3), 52-58.
Doolin, Bill, Lois Burgess, and Joan Cooper (2002), "Evaluating the Use of the Web for Tourism Marketing: A Case Study from New Zealand," Tourism Management, 23 (5), 557-61.
Dou, Wenyu and Sanjoy Ghose (2006), "A Dynamic Nonlinear Model of Online Retail Competition Using Cusp Catastrophe Theory," Journal of Business Research, 59 (7), 838-48.
Dou, Wenyu and Sandeep Krishnamurthy (2007), "Using Brand Websites to Build Brands Online: A Product Versus Service Brand Comparison " Journal of Advertising Research, 47 (2), 193-206.
Dou, Wayne, Randy Linn, and Sixian Yang (2001), "How Smart Are "Smart Banners"?," Journal of Advertising Research, 41 (4), 31-43.
Dover, Howard F. and B. P. S. Murthi (2006), "Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription-Based Online Service," Journal of Interactive Marketing, 20 (3/4), 5-15.
Drennan, Judy and Janet R. McColl-Kennedy (2003), "The Relationship between Internet Use and Perceived Performance in Retail and Professional Service Firms," Journal of Services Marketing, 17 (2/3), 295-311.
Drew, James H., D. R. Mani, Andrew L. Betz, and Piew Datta (2001), "Targeting Customers with Statistical and Data-Mining Techniques," Journal of Service Research, 3 (3), 205-19.
Drèze, Xavier and Francois-Xavier Hussherr (2003), "Internet Advertising: Is Anybody Watching?," Journal of Interactive Marketing, 17 (4), 8-23.
Drèze, Xavier and Fred Zufryden (2004), "The Measurement of Online Visibility and Its Impact on Internet Traffic," Journal of Interactive Marketing, 18 (1), 20-37.
---- (1997), "Testing Web Site Design and Promotional Content," Journal of Advertising Research, 37 (2), 77-91.
Dubosson-Torbay, Magali, Alexander Osterwalder, and Yves Pigneur (2002), "E-Business Model Design, Classification, and Measurements," Thunderbird International Business Review, 44 (1), 5-23.
Ducoffe, Robert H. (1996), "Advertising Value and Advertising on the Web," Journal of Advertising Research, 36 (5), 21-25.
Ducoffe, Robert H., Dennis Sandler, and Eugene Secunda (1996), "A Survey of Senior Agency, Advertiser, and Media Executives on the Future of Advertising," Journal of Current Issues and Research in Advertising, 18, 1-19.
Durmusoglu, Serdar S., Roger J. Calantone, and V. Sambamurthy (2006), "Is More Information Technology Better for New Product Development?," Journal of Product & Brand Management, 15 (7), 435-41.
Dwyer, Paul (2007), "Measuring the Value of Electronic Word of Mouth and Its Impact in Consumer Communities," Journal of Interactive Marketing, 21 (2), 63-79.
Eastlick, Mary Ann, Sherry L. Lotz, and Patricia Warrington (2006), "Understanding Online B-to-C Relationships: An Integrated Model of Privacy Concerns, Trust, and Commitment," Journal of Business Research, 59 (8), 877-86.
Eastman, Caroline M. (2002), "30,000 Hits May Be Better Than 300," Journal of the American Society for Information Science and Technology, 53 (11), 879-82.
Easton, Geoff and Luis Araujo (2003), "Evaluating the Impact of B2b E-Commerce: A Contingent Approach," Industrial Marketing Management, 32 (5), 431-39.
Ebel, Holger, Lutz-Ingo Mielsch, and Stefan Bornholdt (2002), "Scale Free Topology of E-Mail Networks," Physical Review E, 66, article no. 035103.
Economides, Nicholas (1996), "The Economics of Networks," International Journal of Industrial Organization, 16 (4), 673-99.
Economides, Nicholas and Evangelos Katsamakas (2006), "Two-Sided Competition of Proprietary Vs. Open Source Technology Platforms and the Implications for the Software Industry," Management Science, 52 (7), 1057-71.
Edvardsson, Bo, Bo Enquist, and Robert Johnston (2005), "Cocreating Customer Value through Hyperreality in the Prepurchase Service Experience," Journal of Service Research, 8 (2), 149-61.
Edwards, Steven M., Hairong Li, and Joo-Hyun Lee (2002), "Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Instrusiveness of Pop-up Ads," Journal of Advertising, 31 (3), 83-95.
Eighmey, John and Lola McCord (1998), "Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web," Journal of Business Research, 41 (3), 187-94.
Eisenmann, Thomas, Geoffrey Parker, and Marshall Van Alstyne (2007), "Platform Envelopment," Unpublished working paper.
Eisenmann, Thomas, Geoffrey Parker, and Marshall W. van Alstyne (2006), "Strategies for Two-Sided Markets," Harvard Business Review, 84 (10), 92-101.
Eisenmann, Thomas R. (2006), "Platform-Mediated Networks: Definitions and Core Concepts," in Harvard Business School Module Notes. Cambdrige, MA.
Elberse, Anita, Patrick Barwise, and Kathy Hammond (2002), "The Impact of the Internet on Horizontal and Vertical Competition: Market Efficiency and Value Chain Reconfiguration," in The Economics of the Internet and E-Commerce, Michael R. Baye, Ed. Vol. 11: Elsevier Science.
Emmanouilides, Christos and Kathy Hammond (2000), "Internet Usage: Predictors of Active Users and Frequency of Use," Journal of Interactive Marketing, 14 (2), 17-32.
Eng, Teck-Yong (2007), "An Investigation of Internet Coordination Mechanisms in Network Organizations," Journal of Interactive Marketing, 21 (4), 61-75.
Engelbrecht-Wiggans, Richard and Elena Katok (2006), "E-Sourcing in Procurement: Theory and Behavior in Reverse Auctions with Noncompetitive Contracts," Management Science, 52 (4), 581-96.
Enz, Cathy A. (2003), "Hotel Pricing in a Networked World," Cornell Hotel and Restaurant Administration Quarterly, 44 (1), 4-5.
Erdem, Altan S. and Richard L. Utecht (2002), "Marketing on the Net: A Critical Review," Journal of the American Academy of Business, 2 (1), 102.
Eroglu, Sevgin A., Karen A. Machleit, and Lenita M. Davis (2001), "Atmospheric Qualities of Online Retailing: A Conceptual Model and Implications," Journal of Business Research, 54 (2), 177-84.
---- (2003), "Empirical Testing of a Model of Online Store Atmospherics and Shopper Responses," Psychology & Marketing, 20 (2), 139-50.
Essegaier, Skander, Sunil Gupta, and Z. John Zhang (2002), "Pricing Access Services," Marketing Science, 21 (2), 139-59.
Essig, Michael and Uli Arnold (2001), "Electronic Procurment in Supply Chain Management: An Information Economics Based Analysis of Electronic Markets," Journal of Supply Chain Management, 37 (4), 43-50.
Evans, David S. (2003), "Some Empirical Aspects of Multi-Sided Platform Industries," Review of Network Economics, 2 (3), 191-209.
Evans, Philip B. and Thomas S. Wurster (1999), Blown to Bits: How the New Economics of Information Transforms Strategy. Cambridge, MA: Harvard Business School Press.
---- (1997), "Strategy and the New Economics of Information," Harvard Business Review, 75 (5), 70-82.
Evanschitzky, Heiner, Gopalkrishnan R. Iyer, Josef Hesse, and Dieter Ahlert (2004), "E-Satisfaction: A Re-Examination," Journal of Retailing, 80 (3), 239-47.
Everard, Andrea and Dennis F. Galletta (2005), "How Presentation Flaws Affect Perceived Site Quality, Trust, and Intention to Purchase from an Online Store," Journal of Management Information Systems, 22 (3), 55-95.
Fader, Peter S., Bruce G. S. Hardie, and Kinshuk Jerath (2007), "Estimating Clv Using Aggregated Data: The Tuscan Lifestyles Case Revisited," Journal of Interactive Marketing, 21 (3), 55-71.
Fairlie, Robert W. (2006), "The Personal Computer and Entrepreneurship," Management Science, 52 (2), 187-203.
Falk, Tomas, Jeroen Schepers, Maik Hammerschmidt, and Hans H. Bauer (2007), "Identifying Cross-Channel Dissynergies for Multichannel Service Providers," Journal of Service Research, 10 (2), 143-60.
Fassnacht, Martin and Ibrahim Koese (2006), "Quality of Electronic Services," Journal of Service Research, 9 (1), 19-37.
Fassnacht, Martin and Ibrahim Köse (2007), "Consequences of Web-Based Service Quality: Uncovering a Multi-Faceted Chain of Effects," Journal of Interactive Marketing, 21 (3), 35-54.
Fassott, Georg (2004), "Crm Tools and Their Impact on Relationship Quality and Loyalty in E-Tailing," International Journal of Internet Marketing and Advertising, 1 (4), 331-49.
Fay, Scott A. and Jeffrey K. Mackie-Mason (2001), "Competition between Firms That Bundle Information Goods."
Feinberg, Richard and Kadam Rajesh (2002), "E-Crm Web Service Attributes as Determinants of Customer Satisfaction with Retail Web Sites," International Journal of Service Industry Management, 13 (5), 432-51.
Fichman, Robert G (2000), "The Diffusion and Assimilation of Information Technology Innovations," in Framing the Domains of It Management: Projecting the Future through the Past, Robert W. Zmud, Ed. Cincinnati,Ohio: Pinnaflex Educational Resources, Inc.
Fichman, Robert G. and Chris F. Kemerer (1999), "The Illusory Diffusion of Innovation: An Examination of Assimilation Gaps," Information Systems Research, 10 (3), 255-75.
Figge, Stefan (2004), "Situation-Dependent Services - a Challenge for Mobile Network Operators," Journal of Business Research, 57 (12), 1416-22.
Fiore, Ann Marie, Jihyun Kim, and Hyun-Hwa Lee (2005), "Effect of Image Interactivity Technology on Consumer Responses toward the Online Retailer," Journal of Interactive Marketing, 19 (3), 39-53.
Fiore, Ann Marie, Seung-Eun Lee, and Grace Kunz (2002), "Individual Differences, Motivations, and Willingness to Use a Mass Customization Option for Fashion Products.," European Journal of Marketing, 38 (7), 835-49.
Fisk, Raymond P. (1999), "Wiring and Growing the Technology of International Services Marketing," Journal of Services Marketing, 14 (4/5), 311-18.
Fisk, Raymond P., Stephen J. Grove, and Joby John (2003), Interactive Services Marketing (Second ed.): Houghton Mifflin.
Flavián, Carlos and Miguel Guinalíu (2005), "The Influence of Virtual Communities on Distribution Strategies in the Internet," International Journal of Retail & Distribution Management, 33 (6), 405-25.
---- (2005), "Virtual Community: A Model of Successful Marketing on the Internet," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Flor, Nick V. (2005), "Social Oracles as Advertising Tools in Programmable Businesses," in Contemporary Research in E-Marketing, Sandeep Krishnamurthy, Ed. Vol. 1. Hershey, PA: Idea Group Publishing.
Flynn, Leisa R. and Ronald E. Goldsmith (2001), "The Impact of Internet Knowledge on Online Buying Attitudes, Behavior, and Future Intentions: A Structural Modeling Approach," in Marketing Advances in Pedagogy, Process, and Philosophy, Tracy A. Sutter (Ed.): Society for Marketing Advances.
Fogg, B. J., Cathy Soohoo, David Danielson, Leslie Marable, Julianne Stanford, and Ellen Tauber (2003), "How Do Users Evaluate the Credibility of Web Sites? A Study with over 2,500 Participants," in Proceedings of the 2003 Conference on Designing for User Experiences. San Francisco, CA: ACM.
Fong, John and Suzan Burton (2008), "A Cross-Cultural Comparison of Electronic Word-of-Mouth and Country-of-Origina Effects," Journal of Business Research, 61 (3), 233-42.
Forman, Chris (2005), "The Corporate Digital Divide: Determinants of Internet Adoption," Management Science, 51 (4), 641-54.
Forsythe, Sandra, Chuanlan Liu, David Shannon, and Liu Chun Gardner (2006), "Development of a Scale to Measure the Perceived Benefits and Risks of Online Shopping," Journal of Interactive Marketing, 20 (2), 55-75.
Frambach, Ruud T., Henk C. A. Roest, and Trichy V. Krishnan (2007), "The Impact of Consumer Internet Experience on Channel Preference and Usage Intentions across the Different Stages of the Buying Process," Journal of Interactive Marketing, 21 (2), 26-39.
Francis, Julie E. (2007), "Internet Retail Quality: One Size Does Not Fit All," Managing Service Quality, 17 (3), 341-55.
Franzak, Frank, Denis Pitta, and Steve Fritsche (2001), "Online Relationships and the Consumer's Right to Privacy," Journal of Consumer Marketing, 18 (7), 631-41.
Freiden, Jon B., Ronald. E. Goldsmith, Charles F. Hofacker, and Scott Takacs (1997), "Information as a Product, Not Goods, Not Services," Marketing Intelligence & Planning, 16 (3), 210-20.
Froehle, Craig M. (2006), "Service Personnel, Technology and Their Interaction in Influencing Customer Satisfaction," Decision Sciences, 37 (1), 5-38.
Froehle, Craig M. and Aleda V. Roth (2004), "New Measurement Scales for Evaluating Perceptions of the Technology-Mediated Customer Service Experience.," Journal of Operations Management, 22 (1), 1-21.
Frolick, Mark N. and Lei-da Chen (2004), "Assessing M-Commerce Opportunities," Information Systems Management, 21 (2), 53.
Fu, Yongjian, Ming-Yi Shih, Mario Creado, and Chunhua Ju (2002), "Reorganizing Web Sites Based on User Access Patterns," International Journal of Intelligent Systems in Accounting, 11 (1), 39-53.
Füller, Johann, Gregor Jawecki, and Hans Mühlbacher (2007), "Innovation Creation by Online Basketball Communities," Journal of Business Research, 60 (1), 60-71.
Fuller, Rodney and Johannes J. de Graaf (1996), "Measuring User Motivation from Server Log Files," in Microsoft Usability. Redmond, WA.
Gallien, Jérémy and Shobhit Gupta (2007), "Temporary and Permanent Buyout Prices in Online Auctions," Management Science, 53 (5), 814-33.
Gal-Or, Esther and Mordechai Gal-Or (2005), "Customized Advertising Via a Common Media Distributor," Marketing Science, 24 (2).
Ganesh, Jai (2004), "Managing Customer Preferences in a Multi-Channel Environment Using Web Services," International Journal of Retail & Distribution Management, 32 (3), 140-46.
Garbarino, Elllen and Olivia F. Lee (2003), "Dynamic Pricing in Internet Retail: Effects on Consumer Trust.," Psychology & Marketing, 20 (6), 495-513.
Garbarino, Ellen and Michal Strahilevitz (2004), "Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation," Journal of Business Research, 57 (7), 768-75.
Garcìa, Sebestián and Douglas M. Lambert (2003), "Internet-Enabled Coordination in the Supply Chain," Industrial Marketing Management, 32 (3), 251-63.
Gardner, Stanley C., Joe B. Hanna, and Michael S. LaTour (2002), "Erp and the Reengineering of Industrial Marketing Processes. A Prescriptive Overview for the New-Age Marketing Manager," Industrial Marketing Management, 31 (4), 357-65.
Garicano, Luis and Steven N. Kaplan (2001), "The Effects of Business-to-Business E-Commerce on Transaction Costs," Journal of Industrial Economics, 49 (4), 463-85.
Garofalakis, John G., Panagiotis Kappos, and Christos Makris (2002), "Improving the Performance of Web Access by Bridging Global Ranking with Local Page Popularity Metrics," Internet Research, 12 (1), 43-54.
Garud, Raghu and Arun Kumaraswamy (1993), "Changing Competitive Dynamics in Network Industries: An Exploration of Sun Microsystems' Open Systems Strategy," Strategic Management Journal, 14 (5), 351-69.
Gatarski, Richard (2002), "Breed Better Banners: Design Automation through on-Line Interaction," Journal of Interactive Marketing, 16 (1), 2-13.
Gattiker, Urs E. , Stefano Perlusz, and Bohmann Kristoffer (2000), "Using the Internet for B2b Activities: A Review and Future Directions for Research," Internet Research, 10 (2), 126-40.
Gefen, David (2002), "Customer Loyalty in E-Commerce," Journal of the Association for Information Systems, 3, 27-51.
---- (2000), "E-Commerce: The Role of Familiarity and Trust," Omega, 28 (6), 611-737.
Gefen, David, Elena Karahanna, and Detmar W. Straub (2003), "Trust and Tam in Online Shopping: An Integrated Model," MIS Quarterly, 27 (1), 51-90.
Gefen, David and Detmar Straub (2000), "The Relative Importance of Perceived Ease of Use in Is Adoption: A Study of E-Commerce Adoption," Journal of the Association for Information Systems, 1 (8).
Gefen, David and Detmar W. Straub (2004), "Consumer Trust in B2c E-Commerce and the Importance of Social Presence: Experiments in E-Products and E-Services," Omega, 32, 407-24.
Geiger, Susan and Shane MArtin (1999), "The Internet as a Relationship Marketing Tool - Some Evidence from Irish Companies," Irish Marketing Review, 12 (2), 24-36.
Geissler, Gary L., George M. Zinkhan, and Richard T. Watson (2006), "The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intest," Journal of Advertising, 35 (2), 69-80.
---- (2001), "Web Home Page Complexity and Communication Effectiveness," Journal of the Association for Information Systems, 2 (2), 1-48.
Geng, Xianjun, Maxwell B. Stinchcombe, and Andrew B. Whinston (2005), "Bundling Information Goods of Decreasing Value," Management Science, 51 (4), 662-67.
Geng, Xianjun, Andrew B. Whinston, and Han Zhang (2005), "Health of Electronic Communities: An Evolutionary Game Approach," Journal of Management Information Systems, 21 (3), 83-110.
Gensler, Sonja, Marnik G. Dekimpe, and Bernd Skiera (2007), "Evaluating Channel Performance in Multi-Channel Environments," Journal of Retailing and Consumer Services, 14, 17-23.
George, Joey F. (2004), "The Theory of Planned Behavior and Internet Purchasing," Internet Research, 14 (3), 198-212.
Gershoff, Andrew D., Susan M. Broniarczk, and Patricia M. West (2001), "Recommendation or Evaluation? Task Sensitivity in Information Source Selection," Journal of Marketing Research, 28 (4), 418-38.
Gershoff, Andrew D. and Patricia M. West (1998), "Using a Community of Knowledge to Build Intelligent Agents," Marketing Letters, 9 (1), 79-91.
Gerstheimer, Oliver and Christian Lupp (2004), "Needs Versus Technology - the Challenge to Design Third-Generation Mobile Applications," Journal of Business Research, 57 (12), 1409-15.
Geyskens, Inge, Katrijn Gielens, and Marnik G. Dekimpe (2002), "The Market Valuation of Internet Channel Additions," Journal of Marketing, 66 (2), 102-19.
Gherissi-Labben, Thouraya, Roland Schegg, and Jamie Murphy (2003), "E-Mail Customer Service in the Tunisian Hotel Industry," Tourism Review, 58 (2), 18-26.
Ghose, Anindya, Vidyanand Choudhary, Tridas Mukhopadhyay, and Uday Rajan (2002), "Personalized Pricing and Quality Differentiation on the Internet," Review of Marketing Science, 2 (1).
Ghose, Anindya and Arun Sundararajan (2006), "Evaluating Pricing Strategy Using Ecommerce Data: Evidence and Estimation Challenges," Statistical Science, 21 (2), 131-42.
Ghose, Sanjoy and Wayne Dou (1998), "Interactive Functions and Their Impacts on the Appeal of Internet Sites," Journal of Advertising Research, 38 (2), 29-43.
Ghoshal, Gourab and Petter Holme (2005), "Attractiveness and Activity in Internet Communities," Physica A, in press.
Giesler, Markus and Mali Pohlmann (2002), "The Anthropology of File Sharing: Consuming Napster as a Gift," in Advances in Consumer Research Vol. 30.
Gilbert, Clark G. (2002), "Can Competing Frames Co-Exist? The Paradox of Threatened Response," in Harvard Business School Working Paper Series. Cambridge, MA.
Gilbert, David C., Jan Powell-Perry, and Sianandar Widijoso (1999), "Approaches by Hotels to the Use of the Internet as a Relationship Marketing Tool," Journal of Marketing Practice: Applied Marketing Science, 5 (1), 21-38.
Gillenson, Mark L., Daniel L. Sherrell, and Lei-da Chen (1999), "Information Technology as the Enabler of One-to-One Marketing," Communications of the ACM, 2, Article 18.
Girard, Tulay, Ronnie Silverblatt, and Pradeep Korgaonkar (2002), "Influence of Product Class on Preference for Shopping on the Internet," Journal of Computer-Mediated Communication, 8 (1).
Givon, Moshe, Vijay Mahajan, and Eitan Muller (1995), "Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion," Journal of Marketing, 59 (1), 29-37.
Gläser, Jochen (2003), "A Highly Efficient Waste of Effort: Open Source Software Development as a Specific System of Collective Production," in New Times, New Worlds, New Ideas: Sociology Today and Tomorrow. Proceedings of The Australian Sociology Association Conference. University of New England, Armidale.
Glass, Richard S. and Wallace A. Wood (1996), "Situational Determinants of Software Piracy: An Equity Theory Perspective," Journal of Business Ethics, 15 (11), 1189-98.
Glazer, Rashi (1991), "Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset," Journal of Marketing, 55 (4), 1-19.
Globerman, Steven, Thomas W. Roehl, and Stephen Standifird (2001), "Globalization and Electronic Commerce: Inferences from Retail Banking," Journal of International Business Studies, 32 (4), 749-68.
Godes, David and Dina Mayzlin (2004), "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, 23 (4), 545-60.
Goldenberg, Jacob, Barak Libai, and Eitan Muller (2001), "Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth," Marketing Letters, 12 (3), 211-23.
Goldfarb, Avi (2002), "Analyzing Website Choice Using Clickstream Data," in Advances in Applied Microeconomics, the Economics of the Internet and E-Commerce, Michael R. Baye, Ed. Vol. 11: Elsevier Science Ltd.
---- (2003), "Concentration in Advertising-Supported Online Markets: An Empirical Approach," Economics of Innovation and New Technology, in press.
---- (2006), "Household-Specific Regressions Using Clickstream Data," Statistical Science, 21 (2), 247-55.
---- (2002), "State Dependence at Internet Portals," in Canadian Institute of Retailing and Services: Harnessing the Web-Interaction Cycle for Canadian Competitiveness.
Goldsmith, Ronald E. (2006), "Electronic Word-of-Mouth," in Encyclopedia of E-Commerce, E-Government and Mobile Commerce, Mehdi Khosrow-Pour, Ed. Hershey, PA: Idea Group Publishing.
---- (2000), "How Innovativeness Distinguishes Online Buyers," Quarterly Journal of Electronic Commerce, 1 (4), 323-33.
---- (2001), "Using the Domain Specific Innovativeness Scale to Identify Innovative Internet Consumers," Internet Research, 11 (2), 149-58.
Goldsmith, Ronald E. and Eileen Bridges (2000), "E-Tailing Versus Retailing: Using Attitudes to Predict Online Buying Behavior," Quarterly Journal of Electronic Commerce, 1 (3), 245-53.
Goldsmith, Ronald E. , Eileen Bridges, and Jon B. Freiden (2001), "Characterizing Online Buyers: Who Goes with the Flow?," Quarterly Journal of Electronic Commerce, 2 (3), 189-97.
Goldsmith, Ronald E. and Elizabeth B. Goldsmith (2002), "Buying Apparel over the Internet," Journal of Product and Brand Management, 11 (2), 89-102.
Goldsmith, Ronald E. and Barbara A. Lafferty (2002), "Consumer Response to Web Sites and Their Influence on Advertising Effectiveness," Internet Research, 12 (4), 318-28.
Gommans, Marcel, Krish S. Krishman, and Katrin B. Scheffold (2001), "From Brand Loyalty to E-Loyalty: A Conceptual Framework," Journal of Economic and Social Research, 3 (1), 43-59.
Goodman, Joshua, Heckerman, and Robert Rounthwaite (2005), "Stopping Spam," Scientific American, 292 (4), 42-49.
Gopal, Ram D., Bhavik Pathak, Arvind K. Tripathi, and Fang Yin (2006), "From Fatwallet to Ebay: An Investigation of Online Deal-Forums and Sales Promotion," Journal of Retailing, 82 (2), 155-64.
Gopal, Ram D., Arvind K. Tripathi, and Zhiping D. Walter (2005), "Economic Issues in Advertising Via E-Mail: Role for a Trusted Third Party?," in Contemporary Research in E-Marketing, Sandeep Krishnamurthy, Ed. Vol. 1. Hershey, PA: Idea Group Publishing.
Göritz, Anja S. "The Impact of Material Incentives on Response Quantity, Response Quality, Sample Composition, Survey Outcome, and Cost in Online Access Panels," International Journal of Market Research, 46 (3), 327-45.
Gorn, Gerald J., Amitava Chattopadhyay, Jaideep Sengupta, and Shashank Tripathi (2004), "Waiting for the Web: How Screen Color Affects Time Perception," Journal of Marketing Research, 61 (2), 215-25.
Gosain, Sanjay and Samer Faraj (2001), "Web Technology Diffusion - Initial Adoption, Assimilation and Network Performance," in DIGIT Workshop. New Orleans, Louisiana.
Grabner-Kräuter, Sonja (2002), "The Role of Consumers' Trust in Online-Shopping," Journal of Business Ethics, 39 (1/2), 43-50.
Grabner-Kräuter, Sonja and Ewald A. Kaluscha (2003), "Empirical Research in on-Line Trust: A Review and Critical Assessment," International Journal of Human-Computer Studies, 58 (6), 783-812.
Granot, Daniel and Greys Sosic (2005), "Formation of Alliances in Internet-Based Supply Exchanges," Management Science, 51 (1), 92-105.
Grant, Robert, Rodney J. Clarke, and Elias Kyriazis (2007), "A Review of Factors Affecting Online Consumer Search Behaviour from an Information Value Perspective," Journal of Marketing Management, 23 (5/6), 519-33.
Grewal, Dhruz, Gopalkrishnan R. Iyer, R. Krishnan, and Arun Sharma (2003), "The Internet and the Price-Value-Loyalty Chain," Journal of Business Research, 56 (5), 391-98.
Grewal, Dhruv, Jeanne L. Munger, Gopalkrishnan R. Iyer, and Michael Levy (2003), "The Influence of Internet-Retailing Factors on Price Expectations," Psychology & Marketing, 20 (6), 477-93.
Grewal, Rajdeep, Gary L. Lilien, and Girish Mallapragada (2006), "Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems," Management Science, 52 (7), 1043-56.
Gribbins, Michele L. and Ruth C. King (2004), "Electronic Retailing Strategies: A Case Study of Small Businesses in the Gifts and Collectibles Industry," Electronic Markets, 14 (2).
Griffith, David A. and Qimei Chen (2004), "The Influence of Virtual Direct Experience (Vde) on on-Line Ad Message Effectivness," Journal of Advertising, 33 (1), 55-68.
Griffith, David A. and Robert F. Krampf (1998), "An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers," Journal of Marketing Theory and Practice, 6 (3), 12-23.
Grönroos, Christian A., Fredrik Heinonen, Kristina Isoniemi, and Michael Lindholm (2000), "The Netoffer Model: A Case Example from the Virtual Marketspace," Management Decision, 38 (4), 243-52.
Gruen, Thomas W., Talai Osmonbekov, and Andrew J. Czaplewski (2007), "Customer-to-Customer Exchange: Is Moa Antecedents and Its Impact on Value Creation and Loyalty," Journal of the Academy of Marketing Science, 35 (4), 537-49.
---- (2006), "Ewom: The Impact of Customer-to-Customer Online Know-How Exchange on Customer Value and Loyalty," Journal of Business Research, 59 (4), 449-56.
---- (2005), "How E-Communities Extend the Concept of Exchange in Marketing: An Application of the Motivation, Opportunity, Ability (Moa) Theory," Marketing Theory, 5 (1), 33-49.
Gulati, Ranjay and Jason Garino (2000), "Getting the Right Mix of Bricks & Clicks," Harvard Business Review, 78 (3), 107-14.
Gummerus, Johanna, Veronica Liljander, Minna Pura, and Allard van Riel (2004), "Customer Loyalty to Content-Based Web Sites: The Case of an Online Health-Care Service," Journal of Services Marketing, 18 (3), 175-86.
Gupta, Samir, Jack Cadeaux, and Arch Woodside (2005), "Mapping Network Champion Behavior in B2b Electronic Venturing," Industrial Marketing Management, 34 (5), 495-503.
Ha, Hong-Youl (2002), "The Effects of Consumer Risk Perception on Pre-Purchase Information in Online Auctions: Brand, Word-of-Mouth, and Customized Information," Journal of Computer-Mediated Communication, 8 (1).
Hackbarth, Gary and William J. Kettinger (2004), "Strategic Aspirations for Net-Enabled Businesses," European Journal of Information Systems, 13 (4), 273-90.
Hagiu, Andrei and Thomas Eisenmann (2007), "A Staged Solution to the Catch-22," Harvard Business Review, 85 (11).
Hahn, Jungpil and Robert Kauffman, J. (2002), "Information Foraging in Internet-Based Selling: A Systems Design Value Assessment Framework," in E-Business Management: Integration of Web Technologies with Business Models, Michael J. Shaw, Ed. New York: Kluwer.
Hamill, Jim (1997), "The Internet and International Marketing," International Marketing Review, 14 (5), 300-23.
Hann, Il-Horn and Christian Terwiesch (2003), "Measuring the Frictional Costs of Online Transactions: The Case of a Name-Your-Price Channel," Management Science, 49 (11), 1563-79.
Hanson, Ward and Kirthi Kalyanam (2007), Internet Marketing and E-Commerce. Mason, OH: Thomson South-Western.
Hanson, Ward A. and Daniel S. Putler (1996), "Hits and Misses: Herd Behavior and Online Product Popularity," Marketing Letters, 7 (4), 297-306.
Hantula, Donald A. (2005), "Guest Editorial: Experiments in E-Commerce," Psychology & Marketing, 22 (2), 103-07.
Hantula, Donald A. and Kimberly Bryant (2005), "Delay Discounting Determines Delivery Fees in an E-Commerce Simulation: A Behavioral Economic Perspective," Psychology & Marketing, 22 (2), 153-61.
Harris, Katherine E., Dhruv Grewal, Lois A. Mohr, and Kenneth L Bernhardt (2006), "Consumer Responses to Service Recovery Strategies: The Moderating Role of Online Versus Offline Environment," Journal of Business Research, 59 (4), 425-31.
Harris, Lloyd C. and Mark M. H. Goode (2004), "The Four Levels of Loyalty and the Pivotal Role of Trust: A Study of Online Service Dynamics," Journal of Retailing, 80 (2), 139-58.
Harrison-Walker, L. Jean (2001), "E-Complaining: A Content Analysis of an Internet Complaint Forum," Journal of Services Marketing, 15 (4/5), 397-412.
---- (2002), "If You Build It, Will They Come? Barriers to International E-Marketing," Journal of Marketing Theory and Practice, 10 (2), 12-20.
---- (2001), "The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents," Journal of Service Research, 4 (1), 60-75.
Hart, Cathy , Neil Doherty, and Ellis-Chadwick Fiona (2000), "Retailer Adoption of the Internet Implications for Retail Marketing," European Journal of Marketing, 34 (8), 954-74.
Haruvy, Ernan, Vijay Mahajan, and Ashutosh Prasad (2004), "The Effect of Piracy on the Market Penetration of Subscription Software," Journal of Business, 77 (2), 81.
Hassenzahl, Marc (2004), "The Interplay of Beauty, Goodness, and Usability in Interactive Products," Human-Computer Interaction, 19, 319-49.
Häubl, Gerald and Kyle B. Murray (2003), "Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents," Journal of Consumer Psychology, 13 (1/2), 75-91.
Häubl, Gerald and Valerie Trifts (2000), "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science, 19 (1), 4-21.
Hausman, Angela and James R. Stock (2003), "Adoption and Implementation of Technological Innovations within Long-Term Relationships," Journal of Business Research, 56 (8), 681-86.
He, Chuan and Yuxin Chen (2006), "Managing E-Marketplace: A Strategic Analysis of Nonprice Advertising," Marketing Science, 25 (2), 175-87.
Head, Milena M. and Khaled Hassanien (2002), "Trust in E-Commerce: Evaluating the Impact of Third-Party Seals," Quarterly Journal of Electronic Commerce, 3 (3), 307-25.
Healy, Kieran and Alan Schussman (2003), "The Ecology of Open-Source Software Development," in University of Arizona Working Papers. Phoenix.
Heer, Jeffrey and Ed H. Chi (2002), "Separating the Swarm: Categorization Methods for User Sessions on the Web," in ACM CHI SIG Vol. 4. Minneapolis: ACM.
Heeter, Carrie (2000), "Interactivity in the Context of Designed Experiences," Journal of Interactive Advertising, 1 (1).
Heim, Gregory R. and Kingshuk K. Sinha (1999), "Design and Delivery of Electronic Services: Implications for Customer Value in Electronic Food Retailing," in New Service Development: Creating Memorable Experiences, James A. Fitzsimmons and Mona J. Fitzsimmons, Eds. Thousand Oaks, CA: Sage.
---- (2001), "A Product-Process Matrix for Electronic B2c Operations: Implications for the Delivery of Customer Value," Journal of Service Research, 3 (4), 286-99.
---- (2005), "Service Product Configurations in Electronic Business-to-Consumer Operations. A Taxonomic Analysis of Electronic Food Retailers," Journal of Service Research, 7 (4), 360-76.
Helenius, Jari H. and Veronica Liljander (2005), "Developing Brand Assets with Wireless Devices," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Hemetsberger, Andrea (2002), "Fostering Cooperation on the Internet Social Exchange Processes in Innovative Virtual Consumer Communities," in Advances in Consumer Research, Susan M. Broniarczyk and Kent Nakamoto (Eds.) Vol. 29. Valdosta, GA: Association for Consumer Research.
Hemphill, Thomas A. (2002), "Electronic Commerce and Consumer Privacy: Establishing Trust in the U.S. Digital Economy," Business and Society Review, 107 (2), 221-39.
Henderson, J. C. and N. Venkatraman (1993), "Strategic Alignment: Leveraging Information Technology for Transforming Organizations," IBM Systems Journal, 32 (1), 4-16.
Hennig-Thurau, Thorsten, Kevin P. Gwinner, Gianfranco Walsh, and Dwayne D. Gremler (2004), "Electronic Word-of-Mouth Via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?," Journal of Interactive Marketing, 18 (1), Winter.
Hennig-Thurau, Thorsten, Victor Henning, and Henrik Sattler (2007), "Consumer File Sharing of Motion Pictures," Journal of Marketing, 71 (4), 1-18.
Hennig-Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers, and Mark B. Houston (2007), "The Last Picture Show? Timing and Order of Movie Distribution Channels," Journal of Marketing, 71 (4).
Hernandez, José Mauro C. (2002), "Brand Trust and Online Consumer Behavior," in Advances in Consumer Research, Punam Anand Keller and Dennis Rook (Eds.) Vol. 29: Association for Consumer Research.
Herring, Susan C. (2001), "Computer-Mediated Discourse," in Handbook of Discourse Analysis, Deborah Tannen and Deborah Schiffrin and Heidi Hamilton, Eds. Oxford: Blackwell.
Heung, Vincent C. S. (2003), "Barriers to Implementing E-Commerce in the Travel Industry: A Practical Perspective," International Journal of Hospitality Management, 22 (1), 111-18.
---- (2003), "Internet Usage by International Travellers: Reasons and Barriers," International Journal of Contemporary Hospitality Management, 15 (7), 370-78.
Heyman, James E., Yesim Orhun, and Dan Ariely (2004), "Auction Fever: The Effects of Opponents and Quasi-Endowment on Product Valuations," Journal of Interactive Marketing, 18 (4), 7-21.
Hill, Arthur V., David A. Collier, Craig M. Froehle, John C. Goodale, Richard D. Metters, and Rohit Verma (2002), "Research Opportunities in Service Process Designs," Journal of Operations Management, 20 (2), 189-202.
Hill, Charles W. L. (1997), "Establishing a Standard: Competitive Strategy and Technological Standards in Winner-Take-All Industries," Academy of Management Executive, 11 (2), 7-25.
Hiltz, Starr Roxanne and Kenneth Johnson (1990), "User Satisfaction with Computer-Mediated Communication Systems," Management Science, 36 (6), 739-64.
Hinduja, Sameer (2003), "Trends and Patterns among Online Software Pirates," Ethics and Information Technology, 5 (1), 49-61.
Hitt, Lorin M. and Pei-Yu Chen (2003), "Bundling with Customer Self-Selection: A Simple Approach to Bundling Low Marginal Cost Goods."
---- (2005), "Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods," Management Science, 51 (10), 1481-93.
Hitt, Lorin M. and Frances X. Frei (2002), "Do Better Customers Utilize Electronic Distribution Channels? The Case of Pc Banking," Management Science, 48 (6), 732-48.
Hoch, Stephen J. and David A. Schkade (1996), "A Psychological Approach to Decision Support Systems," Management Science, 42 (1), 51-64.
Hochheiser, Harry and Ben Shneiderman (2000), "Performance Benefits of Simultaneous over Sequential Menus as Task Complexity Increases," International Journal of Human-Computer Interaction, 14 (2), 173-92.
Hofacker, Charles F. (2001), Internet Marketing (3 ed.). New York, New York: John Wiley and Sons.
Hofacker, Charles F., Ronald E. Goldsmith, Eileen Bridges, and Esther Swilley (2006), "E-Services: A Synthesis and Research Agenda," Journal of Value Chain Management, 1 (1).
Hofacker, Charles F. and Jamie Murphy (2000), "Clickable World Wide Web Banner Ads and Content Sites," Journal of Interactive Marketing, 14 (1), 49-59.
---- (2005), "Using Server Log Files and Online Experiments to Enhance Internet Marketing," in Contemporary Research in E-Marketing, Sandeep Krishnamurthy, Ed. Hershey, PA: The Idea Group.
---- (1998), "World Wide Web Banner Ad Copy Testing," European Journal of Marketing, 32 (7/8), 703-12.
Hoffman, Donna L. and Thomas P. Novak (2000), "How to Acquire Customers on the Web," Harvard Business Review.
---- (1996), "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60 (3), 50-68.
Hoffman, Donna L., Thomas P. Novak, and Patrali Chatterjee (1995), "Commercial Scenarios for the Web: Opportunities and Challenges," Journal of Computer-Mediated Communication, 1 (3).
Hoffman, Donna L., Thomas P. Novak, and Adam Duhachek (2002), "The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences," Journal of Consumer Psychology, 13 (1/2), 3-17.
Hoffman, Donna L., Thomas P. Novak, and Marcos A. Peralta (1999), "Building Consumer Trust Online," Communications of the ACM, 42 (4), 80-85.
Hoffman, Donna L., Thomas P. Novak, and Ann E. Schlosser (2003), "Locus of Control, Web Use, and Consumer Attitudes toward Internet Regulation," Journal of Public Policy & Marketing, 22 (1), 41-57.
Hoffman, Donna L., Thomas P. Novak, and Alladi Venkatesh (2004), "Has the Internet Become Indispensable?," Communications of the ACM, 47 (7), 37-42.
Hoffman, K. Douglas (2003), "Marketing + Mis = E-Service," Communications of the ACM, 46 (6), 53-55.
Holland, Christopher P. and A. Geoffrey Locket (1997), "Mixed Mode Network Structures: The Strategic Use of Electronic Communication by Organizations," Organization Science, 8 (5), 475-88.
Holland, Joanna and Stacey Menzel Baker (2001), "Customer Participation in Creating Site Brand Loyalty," Journal of Interactive Marketing, 15 (4), 34-45.
Hollis, Nigel (2005), "Ten Years of Learning on How Online Advertising Builds Brands," Journal of Advertising Research, 45 (2), 255-68.
Holloway, Betsy Bugg and Sharon E. Beatty (2008), "Satisfiers and Dissatisfiers in the Online Environment," Journal of Service Research, 10 (4), 347-64.
Holloway, Betsy B. and Sharon E. Beatty (2003), "Service Failure in Online Retailing: A Recovery Opportunity," Journal of Service Research, 6 (1), 92-105.
Holloway, Betsy B., Sijun Wang, and Janet Turner Parish (2005), "The Role of Cumulative Online Purchasing Experience in Service Recovery Management," Journal of Interactive Marketing, 19 (3), 55-66.
Holzwarth, Martin, Chris Janiszewski, and Marcus M. Neumann (2006), "The Influence of Avatars on Online Consumer Shopping Behavior," Journal of Marketing, 70 (4), 19-36.
Honeycutt, Earl D., Jr., Theresa B. Flaherty, and Ken Benassi (1998), "Marketing Industrial Products on the Internet," Industrial Marketing Management, 27 (1), 63-72.
Honeycutt, Earl D., Tanya Thelen, Shawn T. Thelen, and Sharon K. Hodge (2005), "Impediments to Sales Force Automation," Industrial Marketing Management, 34 (4), 313-22.
Hong, Weiyin, James Y. L. Thong, and Kar Yan Tam (2004), "Designing Product Listing Pages on E-Commerce Websites: An Examination of Presentation Mode and Information Format," International Journal of Human-Computer Studies, 61, 481-503.
---- (2007), "How Do Web Users Respond to Non-Banner-Ads Animation? The Effects of Task Type and User Experience," Journal of the American Society for Information Science and Technology, 58 (10), 1467-82.
Höök, Kristina, Jussi Karlgren, Annika Waern, Nils Dahlbäck, Carl Gustav Jansson, Klas Karlgren, and Benoît Lemaire (1998), "A Glass Box Approach to Adaptive Hypermedia," in Adaptive Hypertext and Hypermedia, Peter Brusilovsky and Alfred Kobsa and Julita Vassileva, Eds. Dordrecht: Kluwer Academic Publishers.
Hopkins, Christopher D., Mary Anne Raymond, and Stephen J. Grove (2003), "Designing the E-Servicescape: Data-Driven Observations," in American Marketing Association Frontiers in Services Conference,. College Park, MD.
Hopkins, Christopher D., Mary Anne Raymond, and Anu Mitra (2004), "Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of Involvement," Marketing Theory, 4 (1/2), 137-62.
Hoque, A. Y. and Gerald L. Lohse (1999), "An Information Search Cost Perspective for Designing Interfaces for Electronic Commerce," Journal of Marketing Research, 36 (August), 387-94.
Hornof, Anthony J. (2004), "Cognitive Strategies for the Visual Search of Hierarchical Computer Displays," Human-Computer Interaction, 8, 237-309.
---- (2001), "Visual Search and Mouse Pointing in Labeled Versus Unlabeled Two-Dimensional Hierarchies," ACM Transactions on Computer-Human Interaction, 8 (3), 171-97.
Hornof, Anthony J. and David E. Kieras (1997), "Cognitive Modeling Reveals Menu Search Is Both Random and Systematic," in ACM CHI SIG. New York: ACM Press/Addison-Wesley Publishing Co.
Houston, Douglas A. (2001), "Trust in the Networked Economy: Doing Business on Web Time," Business Horizons, 44 (2), 38-44.
Hsieh, Yi-Ching, Hung-Chang Chiu, and Mei-Yi Chiang (2005), "Maintaining a Committed Online Customer: A Study across Search-Experience-Credence Products," Journal of Retailing, 81 (1), 75-82.
Hsu, Li-Ling and Minder Chen (2004), "Impacts of Erp Systems on the Integrated-Interaction Performance of Manufacturing and Marketing," Industrial Management + Data Systems, 104 (1), 42-55.
Huang, Ming-Hui (2003), "Designing Website Attributes to Induce Experiential Encounters," Computers in Human Behavior, 19 (4), 425-42.
---- (2000), "Information Load: It's Relationship to Online Exploratory and Shopping Behavior," International Journal of Information Management, 20 (5), 337-47.
Huberman, Bernardo A. and Lada A. Adamic (1999), "Growth Dynamics of the World-Wide Web," Nature, 401, 131.
Huberman, Bernardo A., Peter Pirolli, James E. Pitkow, and Rajan M. Lukose (1998), "Strong Regularities in World Wide Web Surfing," Science, 280, 95-97.
Hulten, Geoff, Anthony Penta, Gopalakrishnan Seshadrinathan, and Manav Mishra (2004), "Trends in Spam Products and Methods," in First Conference on Email and Anti-Spam (CEAS). Mountain View, CA.
Hunter, Gary K. and William D. Perreault, Jr. (2007), "Making Sales Technology Effective," Journal of Marketing, 71 (1), 16-34.
Iacobucci, Dawn (1998), "Interactive Marketing and the Meganet: Networks of Networks," Journal of Interactive Marketing, 12 (1), 5-16.
Iacobucci, Dawn, Phipps Arabie, and Anand Bodapati (2000), "Recommendation Agents on the Internet," Journal of Interactive Marketing, 14 (3), 2-11.
Ibeh, Kevin I. N., Ying Luo, and Keith Dinnie (2005), "E-Branding Strategies of Internet Companies: Some Preliminary Insights from the Uk," Journal of Brand Management, 12 (5), 355-74.
Ilfeld, Johanna S. and Russell S. Winer (2002), "Generating Web Site Traffic," Journal of Advertising Research, 42 (5), 49-61.
Ind, Nicholas and Maria Chiara Riondino (2001), "Branding on the Web: A Real Revolution?," Journal of Brand Management, 9 (1), 8-19.
Ingham, David B., Steve J. Caughey, and Mark C. Little (1996), "Fixing the 'Broken-Link' Problem: The W3objects Approach," Computer Networks & ISDN Systems, 28 (7-11), 1255-68.
Institute, National Cancer, "Research-Based Web Design and Usability Guidelines." Washington, D. C.
Iqbal, Zafar, Rohit Verma, and Roger Baran (2003), "Understanding Consumer Choices and Preferences in Transaction-Based E-Services," Journal of Service Research, 6 (1), 51-65.
Iyer, Ganesh, Chakravarthi Narasimham, and Rakesh Niraj (2007), "Information and Inventory in Distribution Channels," Management Science, 53 (10), 1551-61.
Iyer, Ganesh and Amit Pazgal (2003), "Internet Shopping Agents: Virtual Co-Location and Competition," Marketing Science, 22 (1), 85-106.
Iyer, Ganesh, David Soberman, and J. Miguel Villas-Boas (2005), "The Targeting of Advertising," Marketing Science, 24 (3), 461-76.
Iyer, Gopalkrishnan R. (2005), "Global Internet Marketing Strategy: Framework and Managerial Insights," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Iyer, Gopalkrishnan R., Anthony D. Miyazaki, Dhruv Grewal, and Maria Giordano (2002), "Linking Web-Based Segmentation to Pricing Tactics," Journal of Product and Brand Management, 11 (4/5), 288-302.
Iyer, Karthik N. S., Richard Germain, and Gary L. Frankwick (2004), "Supply Chain B2b E-Commerce and Time-Based Delivery Performance," International Journal of Physical Distribution & Logistics Management, 34 (8), 645-61.
Jackson, Linda A., Alexander von Eye, Gretchen Barbatsis, Frank Biocca, Yong Zhao, and Hiram E. Fitzgerald (2003), "Internet Attitudes and Internet Use: Some Surprising Findings from the Homenettoo Project," International Journal of Human-Computer Studies, 59 (3), 355-82.
Jain, Sanjay and P. K. Kannan (2002), "Pricing of Information Products on Online Servers: Issues, Models, and Analysis," Management Science, 48 (9), 1123-42.
Janda, Swinder, Philip J. Trocchia, and Kevin P. Gwinner (2002), "Consumer Perceptions of Internet Retail Service Quality," International Journal of Service Industry Management, 13 (5), 412-31.
Janiszewski, Chris (1998), "The Influence of Display Characteristics on Visual Exploratory Search Behavior," Journal of Consumer Research, 25, 290-301.
Jank, Wolfgang and P. K. Kannan (2006), "Dynamic E-Targeting Using Learning Spatial Choice Models," Journal of Interactive Marketing, 20 (3/4), 30-42.
---- (2005), "Understanding Geographical Markets of Online Firms Using Spatial Models of Customer Choice," Marketing Science, 24 (4), 623-34.
Jap, Sandy D. (2007), "The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships," Journal of Marketing, 71 (1), 146-59.
---- (2002), "Online Reverse Auctions: Issues, Themes, and Prospects for the Future," Journal of the Academy of Marketing Science, 30 (4), 506-25.
Jarvenpaa, Sirkka L. and Peter A. Todd (1996), "Consumer Reactions to Electronic Shopping on the World Wide Web," International Journal of Electronic Commerce, 1 (2), 59-88.
Jarvenpaa, Sirkka L. and Noam Tractinsky (1999), "Consumer Trust in an Internet Store: A Cross-Cultural Validation," Journal of Computer-Mediated Communication, 5 (2), December.
Jasperson, Jon, Pamela E. Carter, and Robert W. Zmud (2005), "A Comprehensive Conceptualization of Post-Adoptive Behaviors Associated with Information Technology Enabled Work Systems," MIS Quarterly, 29 (3), 525-57.
Javalgi, Rajshekhar G., Charles L. Martin, and Patricia R. Todd (2004), "The Export of E-Services in the Age of Technology Transformation: Challenges and Implications for International Service Providers," Journal of Services Marketing, 18 (7), 560-73.
Jayachandran, Satish, Kelly Hewett, and Peter Kaufman (2004), "Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process," Journal of the Academy of Marketing Science, 32 (3), 219-33.
Jayachandran, Satish, Subhash Sharma, Peter Kaufman, and Pushkala Raman (2005), "The Role of Relational Information Processes and Technology Use in Customer Relationship Management," Journal of Marketing, 69 (4), 177-92.
Jeandrain, Anne-Cécile (2001), "Consumer Reactions in a Realistic Virtual Shop: Influence on Buying Style," Journal of Interactive Advertising, 2 (1).
Jelassi, Tawfik and Albrecht Enders (2005), Strategies for E-Business. Upper Saddle River, NJ: Pearson Prentice Hall.
Jeong, Miyoung , Haemoon Oh, and Mary Gregoire (2003), "Conceptualizing Web Site Quality and Its Consequences in the Lodging Industry," International Journal of Hospitality Management, 22 (2), 161-75.
Jeppesen, Lars Bo and Lars Frederiksen (2006), "Why Do Users Contribute to Firm-Hosted User Communities? The Case of Computer-Controlled Music Instruments," Organization Science, 17 (1), 45-64.
Jeppesen, Lars Bo and Måns J. Molin (2003), "Consumers as Co-Developers: Learning and Innovation Outside the Firm," in IVS/CBS Working Papers. Copenhagen Business School.
Jepsen, Anna Lund (2007), "Factors Affecting Consumer Use of the Internet for Information Search," Journal of Interactive Marketing, 21 (3), 21-34.
Jiang, James J., Gary Klein, and Suzzane M. Crampton (2000), "A Note on Servqual Reliability and Validity in Information System Service Quality Measurement," Decision Sciences, 31 (3), 725-44.
Jiang, Pingjun (2002), "A Model of Price Search Behavior in Electronic Marketplace," Internet Research, 12 (2), 181-90.
Johar, Gita Venkataramani, Kamel Jedidi, and Jacob Jacoby (1997), "A Varying-Parameter Averaging Model of on-Line Brand Evaluations," Journal of Consumer Research, 24 (2), 232-47.
John, Bonnie E. (1995), "Why Goms?," Interactions, 80-89.
John, George, Allen M. Weiss, and Shantanu Dutta (1999), "Marketing in Technology-Intensive Markets: Toward a Conceptual Framework," Journal of Marketing, 63 (Special Issue), 78-91.
Johnson, Devon S. (2007), "Achieving Customer Value from Electronic Channels through Identity Commitment, Calculative Commitment, and Trust in Technology," Journal of Interactive Marketing, 21 (4), 2-22.
Johnson, Devon S. and Sundar Bharadwaj (2005), "Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation," Journal of the Academy of Marketing Science, 33 (1), 3-18.
Johnson, Eric J. (2001), "Digitizing Consumer Research," Journal of Consumer Research, 28 (2), 331-36.
Johnson, Eric J., Steven Bellman, and Gerald L. Lohse (2003), "Cognitive Lock-in and the Power Law of Practice," Journal of Marketing, 67 (2), 62-75.
Johnson, Eric J., Wendy M. Moe, Peter S. Fader, Steven Bellman, and Gerald L. Lohse (2004), "On the Depth and Dynamics of Online Search Behavior," Management Science, 50 (3), 299-308.
Johnson, Grace J., Gordon C. II Bruner, and Anand Kumar (2006), "Interactivity and Its Facets Revisited," Journal of Advertising, 35 (4), 35-52.
Johnson, Kelsey L. and Mark M. Misic (1999), "Benchmarking: A Tool for Web Site Evaluation and Improvement," Internet Research, 9 (5), 383-92.
Jolley, Bill, Richard Mizerski, and Doina Olaru (2006), "How Habit and Satisfaction Affects Player Retention for Online Gambling," Journal of Business Research, 59 (6), 770-77.
Jones, Marilyn Y., Robin Pentecost, and Gabrielle Requena (2005), "Memory for Advertising and Information Content: Comparing the Printed Page to the Consumer Screen," Psychology & Marketing, 22 (8), 623-48.
Jones, Quentin and Sheizaf Rafaeli (2000), "Time to Split, Virtually: 'Discourse Architecture' and 'Community Building' as Means to Creating Vibrant Virtual Publics," Electronic Markets, 10 (4), 214-23.
Jones, Quentin, Gilad Ravid, and Sheizaf Rafaeli (2004), "Information Overload and the Message Dynamics of Online Interaction Spaces: A Theoretical Model and Empirical Exploration," Information Systems Research, 15 (2), 194-210.
Jones, William , Harry Bruce, and Susan Dumais (2001), "Keeping Found Things Found on the Web," in 10th International Conference on Information and Knowledge Management. Atlanta.
Jones, William, Susan Dumais, and Harry Bruce (2002), "Once Found, What Then?: A Study Of "Keeping" Behaviors in Personal Use of Web Information," in 65th ASIS&T Meeting. Philadelphia, PA.
Joseph, Kissan and Alex Thevaranjan (2004), "Characterizing a Pricing Solution to Combat Spam." Lawrence, KS.
Kahia, Surinder Singh and Randolph B. Cooper (2003), "Exploring the Core Concepts of Media Richness Theory: The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality," Journal of Management Information Systems, 20 (1), 263-99.
Kahng, Byungnam, Y. Park, and Hawoong Jeong (2005), "Robustness of the in-Degree Exponent for the World-Wide Web," Physical Review E, 66 (4), 046107.
Kaiser, Ulrich (2006), "Magazines and Their Companion Websites: Competing Outlet Channels?," Review of Marketing Science, 4, Article 3.
Kalman, Yoram M., Gilad Ravid, Daphne R. Raban, and Sheizaf Rafaeli (2006), "Pauses and Response Latencies: A Chronemic Analysis of Asynchronous Cmc," Journal of Computer-Mediated Communication, 12 (1), Article 1.
Kaltenbrunner, Andreas, Vicenç Gómez, Ayman Moghnieh, Rodrigo Meza, Joseph Blat, and Vincente López (2007), "Homogeneous Temporal Activity Patterns in a Large Online Communication Space," in BIS 2007 Workshop on Social Aspects of the Web, Dominik Flejter and Marek Kowalkiewicz (Eds.). Poznan, Poland: CEUR-WS.org.
Kalvenes, Joakim and Amit Basu (2006), "Design of Robust Business-to-Business Electronic Marketplaces with Guaranteed Privacy," Management Science, 52 (11), 1721-36.
Kalyanam, Kirthi and Shelby McIntyre (2002), "The E-Marketing Mix: A Contribution of the E-Tailing Wars," Journal of the Academy of Marketing Science, 30 (4), 487-99.
Kalyanam, Kirthi, Shelby McIntyre, and J. Todd Masonis (2007), "Adaptive Experimentation in Interactive Marketing: The Case of Viral Marketing at Plaxo," Journal of Interactive Marketing, 21 (3), 72-85.
Kamins, Michael A., Xavier Drèze, and Valerie S. Folkes (2004), "Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context," Journal of Consumer Research, 30 (4), 622-28.
Kannan, P. K., Ai-Mei Chang, and Andrew B. Whinston (2000), "Electronic Communities in E-Business: Their Role and Issue," Information Systems Frontiers, 1 (4), 415-26.
Kaplan, Steven N. and Mohanbir Sawhney (2000), "E-Hubs: The New B2b Marketplaces," Harvard Business Review, 78 (3), 97-103.
Karson, Eric J. and Robert J. Fisher (2005), "Predicting Intentions to Return to the Web Site: Extending the Dual Mediation Hypothesis," Journal of Interactive Marketing, 19 (3), 3-14.
Katsamakas, Evangelos (2004), "The Future of Electronic Commerce Infrastucture: Intermediated or Peer-to-Peer?."
Katsamakas, Evangelos and J. Yannis Bakos (2004), "Design and Ownership of Two-Sided Networks: Implications for Internet Intermediaries."
Katz, Michael A. and Michael D. Bryne (2003), "Effects of Scent and Breadth on Use of Site-Specific Search on E-Commerce Web Sites," ACM Transactions on Computer-Human Interaction, 10 (3), 198-220.
Kau, Ah Keng, Yingchan E. Tang, and Sanjoy Ghose (2003), "Typology of Online Shoppers," Journal of Consumer Marketing, 20 (2), 139-56.
Kauffman, Robert J. and Eric A. Walden (2001), "Economics and Electronic Commerce: Survey and Directions for Research," International Journal of Electronic Commerce, 5 (4), 5-116.
Kaufman-Scarborough, Carol and Jay D. Lindquist (2002), "E-Shopping in a Multiple Channel Environment," Journal of Consumer Marketing, 19 (4/5), 333-50.
Keaveney, Susan M. and Madhavan Parthasarathy (2001), "Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors," Journal of the Academy of Marketing Science, 29 (4), 374.
Keen, Cherie, Martin Wetzels, Ko de Ruyter, and Richard Feinberg (2004), "E-Tailers Versus Retailers: Which Factors Determine Consumer Preferences," Journal of Business Research, 57 (7), 685-95.
Keeney, Ralph L. (1999), "The Value of Internet Commerce to the Customer," Management Science, 45 (4), 533-42.
Kilian, Crawford (1999), Writing for the Web. Bellingham, Washington: Self-Counsel Press.
Kim, Daekwan (2003), "The Internationalization of Us Internet Portals: Does It Fit the Process Model of Internationalization?," Marketing Intelligence & Planning, 21 (1), 23-36.
Kim, Daekwan and S. Tamar Cavusgil (2006), "What Drives Online Information Disclosure of Etailers? A Cross Cultural Study," International Journal of Internet Marketing and Advertising, 3 (1), 89-104.
Kim, Eyong B. and Sean B. Eorn (2002), "Designing Effective Cyber Store User Interface," Industrial Management + Data Systems, 102 (5/6), 241-51.
Kim, Eun Young and Kim Youn-Kyung (2004), "Predicting Online Purchase Intentions for Clothing Products," European Journal of Marketing, 38 (7), 883-96.
Kim, Hyo-Gyoo and John D. Leckenby (2002), "Creative Factors in Interactive Advertising," in American Academy of Advertising. Jacksonville, FL: American Academcy of Advertising.
Kim, Jinwoo (1999), "An Empirical Study of Navigation Aids in Customer Interfaces," Behaviour & Information Technology, 18 (3), 213-24.
Kim, Jinwoo and Byunggon Yoo (2000), "Toward the Optimal Link Structure of the Cyber Shopping Mall," International Journal of Human-Computer Studies, 52 (3), 531-51.
Kim, Sung S. and Naresh K. Malhotra (2005), "A Longitudinal Model of Continued Is Use: An Integrative View of Four Mechanisms Underlying Postadoption Phenomena," Management Science, 51 (5), 741-55.
Kim, Taeyong and Frank Biocca (1997), "Telepresence Via Television: Two Dimensions of Telepresence May Have Different Connections to Memory and Persuasion," Journal of Computer-Mediated Communication, 3 (2).
King, Stephen P. and Ryan Lampe (2003), "Network Externalites, Price Discrimination and Profitable Piracy," Information Economics and Policy, 15 (3), 271-90.
Kleijnen, Mirella, Ko De Ruyter, and Martin Wetzels (2007), "An Assessment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness," Journal of Retailing, 83 (1), 33-46.
Klein, Benjamin, Andres V. Lerner, and Kevin M. Murphy (2002), "Intellectual Property: Do We Need It? The Economics of Copyright "Fair Use" In a Networked World," American Economic Review, 92 (2), 205-08.
Klein, Lisa R. (2001), "Creating Virtual Experiences in Computer-Mediated Environments," Review of Marketing Science, 1 (4).
---- (2003), "Creating Virtual Product Experiences: The Role of Telepresence," Journal of Interactive Marketing, 17 (1), 41-55.
---- (1998), "Evaluating the Potential of Interactive Media through a New Lens: Search Versus Experience Goods," Journal of Business Research, 41 (3), 195-203.
Klein, Lisa R. and Gary T. Ford (2003), "Consumer Search for Information in the Digital Age: An Empirical Study of Prepurchase Search for Automobiles," Journal of Interactive Marketing, 17 (3), 29-49.
---- (2002), "Consumer Search for Information in the Digital Age: An Empirical Study of Pre-Purchase Search for Automobiles," in Advances in Consumer Research Vol. 29: Association for Consumer Research.
Knights, David, Faith Noble, Theo Vurdubakis, and Hugh Willmott (2001), "Chasing Shadows: Control, Virtuality and the Producer of Trust," Organization Studies, 22 (2), 311–36.
Ko, Hanju, Chang-Hoan Cho, and Marilyn S. Roberts (2005), "Internet Uses and Gratifications: A Structural Equation Model of Interactive Advertising," Journal of Advertising, 34 (2), 57-70.
Kobayashi, Mei and Koichi Takeda (2000), "Information Retrieval on the Web," ACM Computing Surveys, 32 (2), 144-73.
Kobrin, Stephen J. (2001), "Territoriality and the Governance of Cyberspace," Journal of International Business Studies, 32 (4), 687-704.
Koch, James V. (2003), "Are Prices Lower on the Internet? Not Always!," Business Horizons, 46 (1), 47-52.
Koch, James V. and Richard J. Cebula (2002), "Price, Quality, and Service on the Internet: Sense and Nonsense," Contemporary Economic Policy, 20 (1), 25-37.
Kogut, Bruce and Anca Metiu (2001), "Open-Source Software Development and Distributed Innovation," Oxford Review of Economic Policy, 17 (2), 248-66.
Koh, Joon, Young-Gul Kim, Brian Butler, and Gee-Woo Bock (2007), "Encouraging Participation in Virtual Communities," Communications of the ACM, 50 (2), 69-73.
Koiso-Kanttila, Nina (2004), "Digital Content Marketing: A Literature Synthesis," Journal of Marketing Management, 20 (1/2), 45-65.
Kolesar, Mark B. and R. Wayne Galbraith (2000), "A Services-Marketing Perspective on E-Retailing: Implications for E-Retailers and Directions for Further Research," Internet Research, 10 (5), 424-38.
Komito, Lee (1998), "The Net as a Foraging Society: Flexible Communities," The Information Society, 14 (2), 97-106.
Korgaonkar, Pradeep and Lori D. Wolin (2002), "Web Usage, Advertising, and Shopping: Relationship Patterns," Internet Research, 12 (2), 191-204.
Korgaonkar, Pradeep K. and Lori D. Wolin (1999), "A Multivariate Analysis of Web Usage," Journal of Advertising Research, 39 (2), 53-68.
Korzaan, Melinda L. (2003), "Going with the Flow: Predicting Online Purchase Intentions," Journal of Computer Information Systems, 43 (4), 25-31.
Koufaris, Marios (2002), "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, 13 (2), 205-23.
Kozinets, Robert V. (1999), "E-Tribalized Marketing? The Strategic Implications of Virtual Communities of Consumption," European Management Journal, 17 (3), 252-64.
---- (2002), "The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities," Journal of Marketing Research, 39 (1), 61-72.
---- (2008), "Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives," Journal of Consumer Research, 34 (6), 865-81.
Kramer, Thomas, Suri Spolter-Weisfeld, and Maneesh Thakkar (2007), "The Effect of Cultural Orientation on Consumer Responses to Personalization," Marketing Science, 26 (2), 246-58.
Krapivsky, Paul L. and Sydney Redner (2001), "Organization of Growing Random Networks," Physical Review E, 63 (6), 066123.
---- (2002), "A Statistical Physics Perspective on Web Growth," Computer Networks, 39 (3), 261-76.
Krapivsky, Paul L., Geoff J. Rodgers, and Sydney Redner (2001), "Degree Distributions of Growing Networks," Physical Review Letters, 86, 5401–04.
Kraut, Robert , Michael Patterson, Vicki Lundmark, Sara Kiesler, Tridas Mukophadhyay, and William Scherlis (1998), "Internet Paradox: A Social Technology That Reduces Social Involvement and Psychological Well-Being?”" American Psychologist, 53 (9), 1017-31.
Kraut, Robert, Charles Steinfield, Alice P. Chan, Brian Butler, and Anne Hoag (1999), "Coordination and Virtualization: The Role of Electronic Networks and Personal Relationships," Organization Science, 10 (6), 722-40.
Krishnamurthy, Sandeep (2001), "A Comprehensive Analysis of Permission Marketing," Journal of Computer-Mediated Communication, 6 (2).
---- (2005), "The Launching of Mozilla Firefox - a Case Study in Community-Led Marketing," in Free / Open Source Research Community Working Paper. Cambridge, MA.
---- (2003), "A Managerial Overview of Open Source Software," Business Horizons, 46 (5), 47-56.
Krishnamurthy, Sandeep and Nitish Singh (2005), "The International E-Marketing Framework (Iemf). Identifying the Building Blocks for Global E-Marketing Research," International Marketing Review, 22 (6), 605-10.
Krishnamurthy, Sandeep and Arvind Tripathi (2006), "Bounty Programs in Free/Libre/Open Source Software (Floss): An Economic Analysis," in The Economics of Open Source Software Development, Jürgen Bitzer and Philipp J. H. Schröder, Eds. Amsterdam: Elsevier Science.
Krishnan, Ramayya, Michael D. Smith, Zhulei Tang, and Rahul Telang (2002), "The Virtual Commons: Why Free-Riding Can Be Tolerated in File Sharing Networks," in International Conference on Information Systems. Berkeley.
Krishnan, Ramayya, Michael D. Smith, and Rahul Telang (2003), "The Economics of Peer-to-Peer Networks," Journal of Information Technology Theory, 5 (3), 31-44.
Kuk, George (2006), "Strategic Interaction and Knowledge Sharing in the Kde Developer Mailing List," Management Science, 52 (7), 1031-1-42.
Kukar-Kinney, Monika and Dhruv Grewal (2007), "Comparison of Consumer Reactions to Price-Matching Guarantees in Internet and Bricks-and-Mortar Retail Environments," Journal of the Academy of Marketing Science, 35 (2), 197-207.
Kulviwat, Songpol, Chiquan Guo, and Napatsawan Engchanil (2004), "Determinants of Online Information Search: A Critical Review and Assessment," Internet Research, 14 (3), 245-53.
Kumar, Nanda, Karl R. Lang, and Qian Peng (2005), "Consumer Search Behavior in Online Shopping Environments," e-Service Journal, 3 (3), 87-102.
Kumar, V. and Rajkumar Venkatesan (2005), "Who Are the Multichannel Shoppers and How Do They Perform?: Correlates of Multichannel Shopping Behavior," Journal of Interactive Marketing, 19 (2), 44-62.
Kung, Mui, Kent B. Monroe, and Jennifer L. Cox (2002), "Pricing on the Internet," Journal of Product and Brand Management, 11 (4/5), 274-87.
Kuo, Feng-Yang and Meng-Hsiang Hsu (2001), "Development and Validation of Ethical Computer Self-Efficacy Measure: The Case of Softlifting," Journal of Business Ethics, 32 (4), 299-315.
Kuo, Ying-Feng and Ching-Wen Yu (2006), "3g Telecommunication Operators' Challenges and Roles: A Perspective of Mobile Commerce Value Chain," Technovation, 26 (12), 1347-56.
Kurtzberg, Terri R., Charles E. Naquin, and Liuba Y. Belkin (2005), "Electronic Performance Appraisals: The Effects of E-Mail Communication on Peer Ratings in Actual and Simulated Environments," Organizational Behavior and Human Decision Processes, 98 (2), 216-26.
Kwak, Hyokjin, Richard J. Fox, and George M. Zinkhan (2002), "What Products Can Be Successfully Promoted and Sold Via the Internet?," Journal of Advertising Research, 42 (1), 23-38.
Kwak, Hyokjin, Anupam Jaju, and Trina Larsen (2006), "Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India," Journal of the Academy of Marketing Science, 34 (3), 367-85.
Kwong, Kenneth K., Oliver H. M. Yau, Jenny S. Y. Lee, Leo Y. M. Sin, and Alan C. B. Tse (2003), "The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated Cds: The Case of Chinese Consumers," Journal of Business Ethics, 47 (3), 223-35.
La, Khanh V. and Jay Kandampully (2002), "Electronic Retailing and Distribution of Services: Cyber Intermediaries That Serve Customers and Service Providers," Managing Service Quality, 12 (2), 100-16.
Laffont, Jean-Jacques, Scott Marcus, Patrick Rey, and Jean Tirole (2001), "Internet Peering," American Economic Review, 91 (2), 287-91.
Lagrosen, Stefan (2005), "Effects of the Internet on the Marketing Communication of Service Companies," Journal of Services Marketing, 19 (2), 63-69.
Lakhani, Karim R. and Eric Von Hippel (2003), "How Open Source Software Works: "Free" User-to-User Assistance," Research Policy, 32 (6), 923-43.
Lal, Rajiv and Miklos Sarvary (1999), "When and How Is the Internet Likely to Decrease Price Competition?," Marketing Science, 18 (4), 485-503.
Lam, Shun Yin, Albert Wai-Lap Chau, and Tsunhin John Wong (2007), "Thumbnails as Online Product Displays: How Consumers Process Them," Journal of Interactive Marketing, 21 (1), 36-59.
Lancioni, Richard A., Michael F. Smith, and Hope Jensen Schau (2003), "Strategic Internet Application Trends in Supply Chain Management," Industrial Marketing Management, 32 (3), 211-17.
Landrum, Hollis and Victor R. Prybutok (2004), "A Service Quality and Success Model for the Information Service Industry," European Journal of Operational Research, 156 (3), 628-42.
Langenderfer, Jeff and Don Lloyd Cook (2001), "Copyright Policies and Issues Raised by a&M Records V. Napster: "The Shot Heard 'Round the World" Or "Not with a Bang but a Whimper?"" Journal of Public Policy & Marketing, 20 (2), 280-88.
---- (2004), "Oh, What a Tangled Web We Weave: The State of Privacy Protection in the Information Economy and Recommendations for Governance," Journal of Business Research, 57 (7), 734-47.
Laroche, Michel, Gordon H. G. McDougall, Jasmin Bergeron, and Zhiyong Yang (2004), "Exploring How Intangibility Affects Perceived Risk," Journal of Service Research, 6 (4), 373-89.
Laroche, Michael, Zhiyong Yang, Gordon H. G. McDougall, and Jasmin Bergeron (2005), "Internet Versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its Consequences," Journal of Retailing, 81 (4), 251-67.
Larson, Kevin and Mary P. Czerwinski (1998), "Web Page Design: Implications of Memory, Structure and Scent for Information Retrieval," in Human Factors in Computing Systems. Los Angeles, CA: ACM CHI SIG.
Larson, Paul D. and Jack D. Kulchitsky (2000), "The Use and Impact of Communication Media in Purchasing and Supply Chain Management," Journal of Supply Chain Management, 36 (3), 29-39.
Lau, Kin-nam, Kam-hon Lee, Ying Ho, and Pong-yuen Lam (2004), "Mining the Web for Business Intelligence: Homepage Analysis in the Internet Era," Journal of Database Marketing & Customer Strategy Management, 12 (1), 32-54.
Laudon, Kenneth C. and Carol Guercio Traver (2007), E-Commerce: Business, Technology, Society (Third Edition ed.). Boston: Pearson Prentice Hall.
Lawrence, Steve and C. Lee Giles (1999), "Accessibility and Distribution of Information on the Web," Nature, 400, 107-09.
Lawson-Body, Assion and Moez Limayem (2004), "The Impact of Customer Relationship Management on Customer Loyalty: The Moderating Role of Web Site Characteristics," Journal of Computer-Mediated Communication, 9 (4).
Leamer, Edward E. and Michael Storper (2001), "The Economic Geography of the Internet Age," Journal of International Business Studies, 32 (4), 641-65.
Lederer, Albert L., Donna J. Maupin, Mark P. Sena, and Youlong Zhuang (2000), "The Technology Acceptance Model and the World Wide Web," Decision Support Systems, 29 (3), 269-82.
Lee, Byung-Kwan, Ji-Young Hong, and Wei-Na Lee (2004), "How Attitude toward the Web Site Influences Consumer Brand Choice and Confidence While Shopping Online," Journal of Computer-Mediated Communication, 9 (2).
Lee, Byung-Kwan and Wei-Na Lee (2004), "The Effect of Information Overload on Consumer Choice Quality in an on-Line Environment," Psychology & Marketing, 21 (3), 159-83.
Lee, Eocman, Jeho Lee, and Jongseok Lee (2006), "Reconsideration of the Winner-Take-All Hypothesis: Complex Networks and Local Bias," Management Science, 52 (12), 1838-48.
Lee, Eric S. and Darrell R. Raymond (1993), "Menu-Drive Systems," in The Encyclopedia of Microcomputers, Allen Kent and James G. Williams, Eds. Vol. 11th: Marcel Dekker.
Lee, Fion S. L., Douglas Vogel, and Limayem Moez (2003), "Virtual Community Informatics: A Review and Research Agenda," Journal of Information Technology Theory and Applications, 5 (1), 47-61.
Lee, Gwo-Guang and Hsiu-Fen Lin (2005), "Customer Perceptions of E-Service Quality in Online Shopping," International Journal of Retail and Distribution Management, 33 (2), 161-76.
Lee, Hyun-Jung, Jongwon Park, Jin-Yong Lee, and Robert S. Wyer, Jr. (2008), "Disposition Effects and Underlying Mechanisms in E-Trading of Stocks," Journal of Marketing Research, 45 (3), 362-78.
Lee, Hau L., Kut C. So, and Christopher S. Tang (2000), "The Value of Information Sharing in a Two-Level Supply Chain," Management Science, 46 (5), 626-43.
Lee, Jungki and Arthur Allaway (2002), "Effects of Personal Control on Adoption of Self-Service Technology Innovations," Journal of Services Marketing, 16 (6), 553-72.
Lee, Sukekyu, Fred Zufryden, and Xavier Drèze (2003), "A Study of Consumer Switching Behavior across Internet Portal Web Sites," International Journal of Electronic Commerce, 7 (3), 39-63.
Lee, Wilson and Izak Benbasat (2003), "Designing an Electronic Commerce Interface: Attention and Product Memory as Elicited by Web Design," Electronic Commerce Research and Applications, 2 (3), 240-53.
Lee, Yikuan and Gina Colarelli O'Connor (2003), "New Product Launch Strategy for Network Effects Products," Journal of the Academy of Marketing Science, 31 (3), 241-55.
Lee, Zoonky and Sanjay Gosain (2002), "A Longitudinal Price Comparison for Music Cds in Electronic and Brick-and-Mortar Markets: Pricing Strategies in Emergent Electronic Commerce," Journal of Business Strategies, 19 (1), 55-72.
Lee-Kelly, Liz, David C. Gilbert, and Robin Mannicom (2003), "How E-Crm Can Enhance Customer Loyalty," Marketing Intelligence & Planning, 21 (4), 239-48.
Lehrer, Mark (2004), "National Lead Markets and the Design Competition for 3g Network Applications," Journal of Business Research, 57 (12), 1397-401.
Leipnik, Mark R. and Sanjay S. Mehta (2005), "Geographic Information Systems (Gis) in E-Marketing," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Lemon, Katherine N., Roland T. Rust, and Valarie A. Zeithaml (2001), "What Drives Customer Equity?," Marketing Management, 10 (1), 20-25.
Lennon, Robert and Judy Harris (2002), "Customer Service on the Web: A Cross-Industry Investigation," Journal of Targeting, Measurement and Analysis for Marketing, 10 (4), 325-38.
Leong, Elain K. F., Michael T. Ewing, and Leyland F. Pitt (2002), "E-Comprehension: Evaluating B2b Websites Using Readability Formulae," Industrial Marketing Management, 31 (2), 125-31.
Lerner, Joshua and Jean Tirole (2004), "The Economics of Technology Sharing: Open Source and Beyond," in NBER Working Paper Series.
---- (2002), "The Scope of Open Source Licensing," in NBER Working Paper Series. Cambridge, MA.
---- (2002), "Some Simple Economics of Open Source," Journal of Industrial Economics, 50 (2), 197-234.
Leverick, Fiona, Dale Littler, Dominic Wilson, and Margaret Bruce (1997), "The Role of It in the Reshaping of Marketing," Journal of Marketing Practice, 3 (2), 87-106.
Levin, Nissan and Jacob Zahavi (1998), "Continuous Predictive Modeling - a Comparative Analysis," Journal of Interactive Marketing, 12 (2), 5-22.
Levy, Michael and Dhruz Grewal (2000), "Supply Chain Management in a Networked World," Journal of Retailing, 76 (4), 415-29.
Lewis, Michael (2006), "The Effect of Shipping Fees on Customer Acquisition, Customer Retention, and Purchase Quantities," Journal of Retailing, 82 (1), 13-23.
Li, Feng and Jason Whalley (2002), "Deconstruction of the Telecommunications Industry: From Value Chains to Value Networks," Telecommunications Policy, 26, 451-72.
Li, Hairong, Terry Daugherty, and Frank Biocca (2003), "The Role of Virtual Experience in Consumer Learning," Journal of Consumer Psychology, 13 (4), 395-407.
Li, Hairong, Steven M. Edwards, and Joon-Hyun Lee (2002), "Measuring the Intrusiveness of Advertisements: Scale Development and Validation," Journal of Advertising, 31 (2), 37-48.
Li, Hairong and John D. Leckenby (2007), "Internet Advertising Formats and Effectiveness," in Internet Advertising: Theory and Research, David W. Schumann and Esther Thorson, Eds. Mahwah, NJ: Lawrence Erlbaum.
Li, Shibo, John C. Liechty, and Alan L. Montgomery (2003), "Modeling Category Viewership of Web Users with Multivariate Count Models," in GSIA Working Paper #2003-E25.
Li, Xiaotong (2005), "Cheap Talk and Bogus Network Externalities in the Emerging Technology Market," Marketing Science, 24 (4), 531-43.
Liebowitz, Stan J. (2008), "Testing File Sharing's Impact on Music Album Sales in Cities," Management Science, 54 (4), 852-59.
Liechty, John C., Venkatram Ramaswamy, and Steven H. Cohen (2001), "Choice Menus for Mass Customization: An Experimental Approach for Analyzing Customer Demand with an Application to a Web-Based Information System," Journal of Marketing Research, 38 (2), 183-96.
Light, Marc and Mark T. Maybury (2002), "The Adaptive Web: Personalized Multimedia Information Access," Communications of the ACM, 45 (5), 54-59.
Lilien, Gary L. and Arvind Rangaswamy (2000), "Modeled to Bits: Decision Models for the Digital, Networked Economy," International Journal of Research in Marketing, 17 (2), 227-35.
Lim, Byeong-Lak, Munkee Choi, and Myeong-Cheol Park (2003), "The Late Take-Off Phenomenon in the Diffusion of Telecommunication Services: Network Effect and the Critical Mass," Information Economics and Policy, 15 (4), 537-57.
Lim, Ji Hyoun and Yili Liu (2004), "A Queuing Network Model for Visual Search and Menu Selection," in Human Factors and Ergonomics Society. New Orleans, LA.
Lim, Kai H., Kwok Leung, Choon Ling Sia, and Matthew K. O. Lee (2004), "Is Ecommerce Boundary-Less? Effects of Individualism-Collectivism and Uncertainty Avoidance on Internet Shopping," Journal of International Business Studies, 35 (6), 545.
Lind, Ann and Bertil Lind "Knowledge Creation in Virtual Communities - a Communicative Perspective," Systemics, Cybernetics and Informatics, 4 (3).
Lindgreen, Adam and Joëlle Vanhamme (2005), "Viral Marketing: The Use of Surprise," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Lindsey-Mullikin, Joan and Dhruv Grewal (2006), "Imperfect Information: The Persistence of Price Dispersion on the Web," Journal of the Academy of Marketing Science, 34 (2), 236-43.
Ling, Jonathan and Paul van Schaik (2006), "The Influence of Font Type and Line Length on Visual Search and Information Retrieval in Web Pages," International Journal of Human-Computer Interaction, 64 (5), 395-404.
Litman, Jessica (2003), "Ethical Disobedience," Ethics and Information Technology, 5 (4), 217-23.
Liu, Baili, Gregory Francis, and Gavriel Salvendy (2002), "Applying Models of Visual Search to Menu Design," International Journal of Human-Computer Interaction, 56 (3), 307-30.
Liu, Chang , Kirk P. Arnett, Louis M. Capella, and Robert C. Beatty (1997), "Web Sites of the Fortune 500 Companies: Facing Customers through Home Pages," Information & Management, 31 (6), 335-45.
Liu, Chang, Kirk P. Arnett, Louis M. Capella, and Ronald D. Taylor (2001), "Key Dimensions of Web Design Quality as Related to Consumer Response," Journal of Computer Information Systems, 42 (1), 70-82.
Liu, De, Xianjun Geng, and Andrew B. Whinston (2007), "Optimal Design of Consumer Contests," Journal of Marketing, 71 (4), 140-55.
Liu, Jack, Jack T. Marchewka, June Lu, and Chun-Sheng Yu (2004), "Beyond Concern: A Privacy-Trust-Behavorial Intention Model of Electronic Commerce," Information & Management, 42 (1), 127-42.
Liu, Jian-Guo, Yan-Zhong Dang, and Zhong-Tuo Wang (2005), "A Directed Network Model for World-Wide Web," in arXiv:physics/0510064.
Liu, Yuping and L. J. Shrum (2002), "What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness," Journal of Advertising, 31 (4), 53-66.
Liu, Yunchuan and Z. John Zhang (2005), "The Benefits of Personalized Pricing in a Channel," Marketing Science, 25 (1), 97-105.
Ljungberg, Jan (2000), "Open Source Movements as a Model for Organising," European Journal of Information Systems, 9 (4), 208-20.
Logsdon, Jeanne M., Judith Kenner Thompson, and Richard A. Reid (1994), "Software Piracy: Is It Related to Level of Moral Judgment?," Journal of Business Ethics, 13 (11), 849-57.
Lohse, Gerald L. (1997), "Consumer Eye Movement Patterns on Yellow Pages Advertising," Journal of Advertising, 26 (1), 61-73.
Lohse, Gerald L., Steven Bellman, and Eric J. Johnson (2000), "Consumer Buying Behavior on the Internet: Findings from Panel Data," Journal of Interactive Marketing, 14 (1), 15-29.
Lohse, Gerald L. and Peter Spiller (1998), "Electronic Shopping," Communications of the ACM, 41 (7), 84-87.
---- (1999), "Internet Retail Store Design: How the User Interface Influences Traffic and Sales," Journal of Computer-Mediated Communication, 5 (2).
---- (1998), "Quantifying the Effect of User Interface Design Features on Cyberstore Traffic and Sales," in ACM CHI SIQ. Los Angeles: ACM Press/Addison-Wesley Publishing Co.
Lohtia, Ritu, Naveen Donthu, and Edmund K. Hershberger (2003), "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, 43 (4), 410-18.
Lohtia, Ritu, Naveen Donthu, and Raj Yaveroglu (2007), "Evaluating the Efficiency of Internet Banner Advertisements," Journal of Business Research, 60 (4), 365-70.
Lombard, Matthew and Jennifer Snyder-Duch (2001), "Interactive Advertising and Presence: A Framework," Journal of Interactive Advertising, 1 (2).
López-Sánchez, José Ignacio, José Luis Arroyo-Barrigéüete, and Domingo Ribeiro (2008), "Development of a Technological Competition Model in the Presence of Network Effects from the Modified Law of Metcalf," Service Business, 2 (2), 83-98.
Lueg, Jason E., Nicole Ponder, Sharon E. Beatty, and Michael L. Capella (2006), "Teenagers' Use of Alternative Shopping Channels: A Consumer Socialization Perspective," Journal of Retailing, 82 (2), 127-53.
Luna, David, Laura A. Peracchio, and Maria D. de Juan (2002), "Cross-Cultural and Cognitive Aspects of Web Site Navigation," Journal of the Academy of Marketing Science, 30 (4), 397-410.
Luo, Xueming (2002), "Trust Production and Privacy Concerns on the Internet a Framework Based on Relationship Marketing and Social Exchange Theory," Industrial Marketing Management, 31 (2), 111-18.
Lurie, Nicholas H. (2004), "Decision Making in Information-Rich Environments: The Role of Information Structure," Journal of Consumer Research, 30 (4), 473-86.
Lwin, May O. and Jerome D. Williams (2004), "A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online," Marketing Letters, 14 (4), 499-529.
Lynch, John G., Jr. and Dan Ariely (2000), "Wine Online: Search Costs Affect Competition on Price, Quality and Distribution," Marketing Science, 19 (1), 83-103.
MacCormack, Alan, John Rusnak, and Carliss Y. Baldwin (2006), "Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code," Management Science, 52 (7), 1015-30.
Maes, Pattie (1999), "Smart Commerce: The Future of Intelligent Agents in Cyberspace," Journal of Interactive Marketing, 3 (3), 66-76.
Mafè, Carla Ruiz and Silvia Sanz Blas (2008), "The Impact of Television Dependency on Teleshopping Adoption," Direct Marketing: An International Journal, 2 (1), 5-19.
Mahajan, Vijay, Raji Srinivasan, and Jerry Wind (2002), "The Dot.Com Retail Failures of 2000: Were There Any Winners?," Journal of the Academy of Marketing Science, 30 (4), 474-86.
Mahajan, Vijay and R. Venkatesh (2000), "Marketing Modeling for E-Business," International Journal of Research in Marketing, 17 (2/3), 215-25.
Mahfouz, Ahmed (2000), "Web Site Interface Design: External and Internal Factors," in 6th Workshop on Open Hypermedia Systems. San Antonio.
Majumdar, Sumit K. and S. Venkataraman (1998), "Network Effects and the Adoption of New Technology: Evidence from the U. S. Telecommunications Industry," Strategic Management Journal, 19 (11), 1045-62.
Malone, Thomas W., Joanne Yates, and Robert I. Benjamin (1987), "Electronic Markets and Electronic Hierarchies," Communications of the ACM, 30 (6), 484-97.
Malthouse, Edward C. (2001), "Assessing the Performance of Direct Marketing Scoring Models," Journal of Interactive Marketing, 15 (1), 49-62.
---- (2002), "Performance-Based Variable Selection for Scoring Models," Journal of Interactive Marketing, 16 (4), 37-50.
Manchanda, Puneet, Jean-Pierre Dubé, Khim Yong Goh, and Pradeep K. Chintagunta (2003), "Banner Advertising as a Customer Retention Tool in Customer Relationship Management," in Working Paper, Department of Marketing, University of Chicago.
---- (2006), "The Effect of Banner Advertising on Internet Purchasing," Journal of Marketing Research, 43 (1), 98-108.
Mandel, Naomi and Eric J. Johnson (2002), "When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices," Journal of Consumer Research, 29 (2), 235-45.
Manolis, Chris, Nicole Averill, and Charles M. Brooks (2005), "Modeling the Effects of Attitudes Towards Advertising on the Internet," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Marcus, Aaron, John Armitage, and Volker Frank (1999), "Globalization of User-Interface Design for the Web," in 5th Conference on Human Factors and the Web, Sharon Laskowski (Ed.): NIST.
Marinova, Ana, Jamie Murphy, and Brian L. Massey (2002), "Permission E-Mail Marketing as a Means of Targeted Promotion," Cornell Hotel and Restaurant Administration Quarterly, 43 (1), 61-69.
Markellou, Penelope, Maria Rigou, and Spiros Sirmakessis (2005), "An Online Consumer Purchase Decision Cycle," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
---- (2005), "Web Personalization for E-Marketing Intelligence," in Contemporary Research in E-Marketing, Sandeep Krishnamurthy, Ed. Vol. 1. Hershey, PA: Idea Group Publishing.
Markopoulos, Panos M. and Lyle H. Ungar (2001), "Pricing Price Information in E-Commerce," in ACM Conference on Electronic Commerce (EC-01). Tampa, FL: ACM.
Markus, M. Lynne (1987), "Toward a 'Critical Mass' Theory of Interactive Media: Universal Access, Interdependence, and Diffusion," Communications Research, 14 (5), 491-511.
Martin, Brett A. S., Michael J. Sherrard, and Daniel Wentzel (2005), "The Role of Sensation Seeking and Need for Cognition on Web-Site Evaluations: A Resource-Matching Perspective," Psychology & Marketing, 22 (2), 109-26.
Mata, Francisco J., William L. Fuerts, and Jay B. Barney (1995), "Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis," MIS Quarterly, 19 (4), 487–505.
Mathieson, Kieran and Mark Keil (1998), "Beyond the Interface: Ease of Use and Task/Technology Fit," Information & Management, 34 (4), 221-30.
Mathwick, Charla (2002), "Understanding the Online Consumer: A Typology of Online Relational Norms and Behavior," Journal of Interactive Marketing, 16 (1), 40-55.
Mathwick, Charla, Naresh K. Malhotra, and Edward E. Rigdon (2001), "Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment," Journal of Retailing, 77 (1), 39-56.
Mathwick, Charla and Edward E. Rigdon (2004), "Play, Flow, and the Online Search Experience," Journal of Consumer Research, 31 (2), 324-32.
Mathwick, Charla, Caroline Wiertz, and Ko De Ruyter (2008), "Social Capital Production in a Virtual P3 Community," Journal of Consumer Research, 34 (6), 832-49.
Mattelart, Armand (2003), The Information Society: An Introduction. London: Sage.
Mattila, Anna S. and Daniel J. Mount (2003), "The Impact of Selected Customer Characteristics and Response Time on E-Complaint Satisfaction and Return Intent," International Journal of Hospitality Management, 22 (2), 135-45.
Matzler, Jurt, Harald Pechlaner, Dagmar Abfalter, and Mirjam Wolf (2004), "Determinants of Response to Customer E-Mail Enquiries to Hotels: Evidence from Austria," Tourism Management, forthcoming.
Maurer, Sebastian M., Eytan Adar, and Bernardo A. Huberman (2000), "Competitive Dynamics of Web Sites," in Computing in Economics and Finance. Barcelona.
Mayhew, Deborah and Randolph G. Bias (2003), "Cost-Justifying Web Usability," in Human Factors and Web Development, Julie Ratner, Ed. Second ed. Mahwah, NJ: Lawrence Erlbaum Associates.
Mayzlin, Dina (2006), "Promotional Chat on the Internet," Marketing Science, 25 (2), 155-63.
McAfee, Andrew (2000), "The Napsterization of B2b," Harvard Business Review, 78 (6), 18-19.
McEneaney, John E. (2001), "Graphic and Numerical Methods to Assess Navigation in Hypertext," International Journal of Human-Computer Studies, 55 (5), 761-86.
McKee, Daryl, Christina S. Simmers, and Jane Licata (2006), "Customer Self-Efficacy and Response to Service," Journal of Service Research, 8 (3), 207-20.
McKinney, Letecia (2004), "Creating a Satisfying Internet Shopping Experience Via Atmospheric Variables," International Journal of Consumer Studies, 28 (3), 268-83.
McKnight, D. Harrison and Norman L. Chervany (2001), "What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology," International Journal of Electronic Commerce, 6 (2), 33-57.
McKnight, D. Harrison, Vivek Choudhury, and Charles Kacmar (2002), "Developing and Validating Trust Measures for E-Commerce: An Integrative Typology," Information Systems Research, 13 (3), 334-59.
---- (2000), "Trust in E-Commerce Vendors: A Two-Stage Model," in 21st International Conference on Information Systems. Brisbane, Queensland, Australia.
McLean, Rachel and Nigel M. Blackie (2005), "E-Commerce as Knowledge Management: Managing Consumer Knowledge," in Contemporary Research in E-Marketing, Sandeep Krishnamurthy, Ed. Vol. 1. Hershey, PA: Idea Group Publishing.
McMillan, Sally J. (1999), "Four Models of Cyber-Interactivity," in 49th Annual Conference of the International Communication Association (ICA-99). San Francisco, USA.
---- (2002), "Longevity of Websites and Interactive Advertising Communication," Journal of Interactive Advertising, 2 (2), www.jiad.org/vol2/no2/mcmillan/.
McMillan, Sally J. and Jang-Sun Hwang (2002), "Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity," Journal of Advertising, 31 (3), 29-42.
McMillan, Sally J., Jang-Sun Hwang, and Guiohk Lee (2003), "Effects of Structural and Perceptual Factors on Attitudes toward the Website," Journal of Advertising Research, 43 (4), 400-09.
McQuitty, Shaun and Robin T. Peterson (2000), "Selling Home Entertainment on the Internet: An Overview of a Dynamic Marketplace," Journal of Consumer Marketing, 17 (3), 233.
McWilliam, Gil (2000), "Building Stronger Brands through Online Communities," Sloan Management Review, 41 (3), 43-54.
Mehta, Raj and Eugene Sivadas (1995), "Comparing Response Rates and Response Content in Mail Versus Electronic Mail Surveys.," International Journal of Market Research, 37 (4), 429–39.
Menczer, Filippo, Santo Fortunato, Alessandro Flammini, and Alessandro Vespignani (2006), "Googlearchy or Googlocracy?," IEE Spectrum, 43 (2), 1-5.
Menon, Satya and Barbara E. Kahn (2002), "Cross-Category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience," Journal of Retailing, 78 (1), 31-40.
Merisavo, Marko and Mika Raulas (2004), "The Impact of E-Mail Marketing on Brand Loyalty," Journal of Product and Brand Management, 13 (7), 498-505.
Metters, Richard and Steve Walton (2007), "Strategic Supply Chain Choices for Multi-Channel Internet Retailers," Service Business, 1 (4), 317-31.
Meuter, Matthew L., Mary Jo Bitner, Amy L. Ostrom, and Stephen W. Brown (2005), "Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies," Journal of Marketing, 69 (2), 61-83.
Meuter, Matthew L., Amy L. Ostrom, Robert I. Roundtree, and Mary Jo Bitner (2000), "Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters," Journal of Marketing, 64 (3), 50-64.
Meyer, Marc H. and Michael H. Zack (1996), "The Design and Development of Information Products," Sloan Management Review, 37 (3), 43-59.
Miceli, Gaetano "Nino", Francesco Ricotta, and Michele Costabile (2007), "Customizing Customization: A Conceptual Framework for Interactive Personalization," Journal of Interactive Marketing, 21 (2), 6-25.
Mick, David Glen and Susan Fournier (1998), "Paradoxes of Technology: Consumer Cognizance, Emotions and Coping Strategies," Journal of Consumer Research, 25 (2), 123-43.
Miles, Gareth E., Andrew Howes, and Anthony Davies (2000), "A Framework for Understanding Human Factors in Web-Based Electronic Commerce," International Journal of Human-Computer Studies, 52 (1), 131-63.
Miller, Holmes (2005), "Information Quality and Market Share in Electronic Commerce," Journal of Services Marketing, 19 (2), 93-102.
Milne, George R. and Maria-Eugenia Boza (1999), "Trust and Concern in Consumers' Perception of Marketing Information Management Practices," Journal of Interactive Marketing, 13 (1), 5-24.
Milne, George R. and Mary J. Culnan (2004), "Strategies for Reducing Online Privacy Risks: Why Consumers Read (or Don't Read) Online Privacy Notices," Journal of Interactive Marketing, 18 (3), 15-29.
Min, Sungwook and Mary Wolfinbarger (2005), "Market Share, Profit Margin and Marketing Efficiency of Early Movers, Bricks and Clicks and Specialists in E-Commerce," Journal of Business Research, 58 (8), 1030-39.
Mittal, Vikas and Mohanbir Sawhney (2001), "Learning and Using Electronic Information: Products and Services: A Field Study," Journal of Interactive Marketing, 15 (1), 2-12.
Moe, Wendy M. (2003), "Buying, Searching, or Browsing: Differentiating between Online Shoppers Using in-Store Navigational Clickstream," Journal of Consumer Psychology, 13 (1/2), 29-40.
---- (2006), "An Empirical Two-Stage Choice Model with Varying Decision Rules Applied to Internet Clickstream Data," Journal of Marketing Research, 43 (4), 680-92.
---- (2006), "A Field Experiment to Assess the Interruption Effect of Pop-up Promotions," Journal of Interactive Marketing, 20 (1), 34-44.
Moe, Wendy M., Hugh Chipman, Edward I. George, and Robert E. McCulloch (2002), "A Bayesian Treed Model of Online Purchasing Behavior Using in-Store Navigational Clickstream."
Moe, Wendy M. and Peter S. Fader (2004), "Capturing Evolving Visit Behavior in Clickstream Data," Journal of Interactive Marketing, 18 (1), 5-19.
---- (2004), "Dynamic Conversion Behavior at E-Commerce Sites," Management Science, 50 (3), 326-35.
Moe, Wendy W. and Peter S. Fader (2001), "Uncovering Patterns in Cybershopping," California Management Review, 43 (4), 106-17.
Moen, Øystein, Morten Gavlen, and Iver Endresen (2004), "Internationalization of Small, Computer Software Firms: Entry Forms and Market Selection," European Journal of Marketing, 38 (9/10), 1236-51.
Montgomery, Alan L. (2001), "Applying Quantitative Marketing Techniques to the Internet," Interfaces, 31 (2), 90-108.
---- (1999), "Using Clickstream Data to Predict Www Usage," in GSIA Working Paper. Pittsburgh.
Montgomery, Alan L. and Christos Faloutsos (2001), "Trends and Patterns of Www Browsing Behavior," IEE Computer, 34 (7), 94-95.
Montgomery, Alan L., Kartik Hosanagar, Ramayya Krishnan, and Karen B. Clay (2004), "Designing a Better Shopbot," Management Science, 50 (2), 189-206.
Montgomery, Alan L., Shibo Li, Kannan Srinivasan, and John C. Liechty (2004), "Modeling Online Browsing and Path Analysis Using Clickstream Data," Marketing Science, 23 (4), 579-95.
Montoya-Weiss, Mitzi M., Glenn B. Voss, and Dhruz Grewal (2003), "Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider," Journal of the Academy of Marketing Science, 31 (4), 448-58.
Moore, Robert S., Claire Allison Stammerjohan, and Ronin A. Coulter (2005), "Banner Advertiser-Web Site Context Congruity and Color Effects on Attention and Attitudes," Journal of Advertising, 34 (2), 71-84.
Morris, Michael G., Viswanath Venkatesh, and Phillip L. Ackerman (2005), "Gender and Age Differences in Employee Decisions About New Technology: An Extension to the Theory of Planned Behavior," IEEE Transactions on Engineering Management, 52 (1), 69-84.
Morrison, Margaret (1998), "A Look at Interactivity from a Consumer Perspective," in Developments in Marketing Science, John B. Ford and Earl D. Honeycutt, Eds. Vol. 21. Norfolk, USA: Academy of Marketing Science.
Morwitz, Vicki G., Eric A. Greenleaf, and Eric J. Johnson (1998), "Divide and Prosper: Consumers' Reaction to Partitioned Prices," Journal of Marketing Research, 35 (4), 453-63.
Mossa, Stefano, Marc Barthélémy, H. Eugene Stanley, and Luís A. Nunes Amaral (2002), "Truncation of Power Law Behavior In "Scale-Free" Network Models Due to Information Filtering," Physical Review Letters, 88 (13), 138701-1-7801-4.
Müller, Brigitte and Jean-Louis Chandon (2003), "The Impact of Visiting a Brand Website on Brand Personality," Electronic Markets, 13 (3), 210-21.
Murphy, Jamie (1999), "Surfer and Searchers: An Examination of Web-Site Visitor's Clicking Behavior," Cornell Hotel and Restaurant Administration Quarterly, 40 (2), 84-95.
Murphy, Jamie, Edward J. Forrest, and C. Edward Wotring (1996), "Restaurant Marketing on the World-Wide Web," Cornell Hotel and Restaurant Administration Quarterly, 37 (1), 61-71.
Murphy, Jamie, Edward J. Forrest, C. Edward Wotring, and Robert A. Brymer (1996), "Hotel Management and Marketing on the Internet," Cornell Hotel and Restaurant Administration Quarterly, 37 (3), 70-82.
Murphy, Jamie and Liza Gomes (2003), "E-Mail Customer Service by Australian Educational Institutions," Australasian Marketing Journal, 11 (2), 56-69.
Murphy, Jamie and Charles F. Hofacker (2003), "A Preliminary Investigation of an E-Loyalty Metric, Bookmarking," in World Marketing Conference. Perth, Australia.
Murphy, Jamie, Charles F. Hofacker, and Michelle Bennett (2001), "Website Generated Market-Research Data: Tracing the Tracks Left Behind by Visitors," Cornell Hotel and Restaurant Administration Quarterly, 42 (1), 82-91.
Murphy, Jamie, Charles F. Hofacker, and Richard M. Mizerski (2006), "Primacy and Recency Effects on Clicking Behavior," Journal of Computer-Mediated Communication, 11 (2).
Murphy, Jamie, Doina Olaru, Roland Schegg, and Susanne Frey (2003), "The Bandwagon Effect: Swiss Hotels' Website and E-Mail Management," Cornell Hotel and Restaurant Administration Quarterly, 44 (1), 71-87.
Murphy, Jamie, Laura Raffa, and Richard Mizerski (2003), "The Use of Domain Names in E-Branding by the World's Top Brands," Electronic Markets, 13 (3), 30-40.
Murphy, Jamie and Arno Scharl (2005), "Google, Domain Names and Culture: Investigating Online Globalization."
Murphy, Jamie, Roland Schegg, and Min Qiu (2006), "An Investigation of Consistent Rates across Swiss Hotels' Direct Channels," Information Technology and Tourism, 8, 105-19.
Murphy, Jamie and Irene Tan (2003), "Journey to Nowhere? Electronic Customer Service by Travel Agents in Singapore," Tourism Management, 24 (5), 543-50.
Murray, Kyle B. and Gerald Häubl (2007), "Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice," Journal of Consumer Research, 34 (1), 77-88.
---- (2003), "A Human Capital Perspective of Skill Acquisition and Interface Loyalty," Communications of the ACM, 46 (12), 272-78.
Murthi, B. P. S. and Sumit Sarkar (2003), "The Role of the Management Sciences in Research on Personalization," Management Science, 49 (10), 1344-62.
---- (2002), "The Role of the Management Sciences in Research on Personalization," Review of Marketing Science, 2 (1), 1.
Muylle, Steve, Rudy Moenaert, and Marc Despontin (2004), "The Conceptualization and Empirical Validation of Web Site User Satisfaction," Information & Management, 41 (5), 543-60.
Nagard-Assayag, Emmanuelle Le and Delphine Manceau (2001), "Modeling the Impact of Product Pre-Announcements in the Context of Indirect Network Externalities," International Journal of Research in Marketing, 18 (3), 203-19.
Nah, Fiona Fui-Hoon and Sid Davis (2002), "Hci Research Issues in E-Commerce," Journal of Electronic Commerce Research, 3 (3), 98-113.
Naik, Prasad A. and Kalyan Raman (2003), "Understanding the Impact of Synergy in Multimedia Communications," Journal of Marketing Research, 40 (4), 375-88.
Nambisan, Satish (2002), "Designing Virtual Customer Environments for New Product Development: Toward a Theory," Academy of Management Review, 27 (3), 392-413.
Nambisan, Satish and Robert A. Baron (2007), "Interactions in Virtual Customer Environments: Implications for Product Support and Customer Relationship Management," Journal of Interactive Marketing, 21 (2), 42-62.
Narayandas, Das, May Caravella, and John Deighton (2002), "The Impact of Internet Exchanges on Business-to-Business Distribution," Journal of the Academy of Marketing Science, 30 (4), 500-05.
Nascimento, Fernando and Wilfried R. Vanhonacker (1988), "Optimal Strategic Pricing of Reproducible Consumer Goods," Management Science, 34 (8), 921-37.
Nel, Deon, Raymond van Niekerk, Jean-Paul Berthon, and Tony Davies (1999), "Going with the Flow: Web Sites and Customer Involvement," Internet Research, 9 (2), 109-16.
Netessine, Serguei and Nils Rudi (2006), "Supply Chain Choice on the Internet," Management Science, 52 (6), 844-64.
Neu, Wayne A. and Stephen W. Brown (2005), "Forming Successful Business-to-Business Services in Goods-Dominant Firms," Journal of Service Research, 8 (1), 3-17.
Newell, Frederick and Katherine N. Lemon (2001), Wireless Rules - New Marketing Strategies for Customer Relationship Management. New York, New York: McGraw-Hill.
Newhagen, John E. and Sheizaf Rafaeli (1996), "Why Communication Researchers Should Study the Internet: A Dialogue," Journal of Computer-Mediated Communication, (March, http://www usc edu:80/dept/annenberg/vol1/issue4/vol1no4 html.
Nezlek, George S. and Gezinus J. Hidding (2000), "Toward a Reseach Agenda for the Study of Business Practices in Information Industries," in Proceedings of the 33rd Hawaii International Conference on Systems Science: IEEE.
Nguyen, Don Thi Hong Chau, Jamie Murphy, and Doina Olaru (2003), "Investigating the Adoption of Electronic Customer Service by Australian Businesses," Managing Service Quality, 13 (6), 492-503.
Nielsen, Jakob (2000), Designing Web Usability. Indianapolis: New Riders Publishing.
---- (1999), "User Interface Directions for the Web," Communications of the ACM, 42 (1), 65-72.
Niemela, Marketta and Jukka Saarinen (2000), "Visual Search for Grouped Versus Ungrouped Icons in a Computer Interface," Human Factors, 42 (4), 630-35.
Nikolaeva, Ralitza (2007), "The Dynamic Nature of Survival Determinants in E-Commerce," Journal of the Academy of Marketing Science, 35 (4), 560-71.
Nitse, Philip S. , Kevin R. Parker, Dennis Krumwiede, and Thomas Ottaway (2004), "The Impact of Color in the E-Commerce Marketing of Fashions: An Exploratory Study," European Journal of Marketing, 38 (7/8), 898-915.
Noe, Thomas H. and Geoffrey Parker (2000), "Winner Take All: Competition, Strategy and the Structure of Returns in the Internet Economy." New Orleans.
Nordman, Jan and Veronica Liljander (2005), "Msq-Model: An Exploratory Study of the Determinants of Mobile Service Quality," in Contemporary Research in E-Marketing, Sandeep Krishnamurthy, Ed. Vol. 1. Hershey, PA: Idea Group Publishing.
Norman, Donald A. (1998), The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution. Cambridge: MIT Press.
Novak, Thomas P. and Donna L. Hoffman (1997), "New Metrics for New Media: Toward the Development of Web Measurement Standards," World Wide Web Journal, 2 (1), 213-46.
Novak, Thomas P., Donna L. Hoffman, and Yiu-Fai Yung (2000), "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science, 19 (1), 22-42.
Ntoulas, Alexandros, Junghoo Cho, and Christopher Olston (2004), "What's New on the Web? The Evolution of the Web from a Search Engine Perspective," in Proceedings of the 13th international conference on World Wide Web, Stuart Feldman and Mike Uretsky (Eds.). New York, NY: Association for Computing Machinery.
Nunes, Joseph C., Christopher K. Hsee, and Elke U. Weber (2004), "Why Are People So Prone to Steal Software? The Effect of Cost Structure on Consumer Purchase and Payment Intentions.," Journal of Public Policy & Marketing, 23 (1), 43-53.
Nysveen, Herbjørn, Leif B. Methlie, and Per F. Perdersen (2002), "Tourism Web Sites and Value-Added Services: The Gap between Customer Preferences and Web Sites' Offerings," Information Technology and Tourism, 5 (3), 165-74.
Nysveen, Herbjørn, Per E. Pedersen, and Helge Thorbjørnsen (2005), "Intentions to Use Mobile Services: Antecedents and Cross-Service Comparisons," Journal of the Academy of Marketing Science, 33 (3), 330-46.
O'Connor, Peter (2003), "On-Line Pricing: An Analysis of Hotel-Company Practices," Cornell Hotel and Restaurant Administration Quarterly, 44 (1), 88-96.
O'Connor, Peter and Andrew J. Frew (2002), "The Future of Hotel Electronic Distribution," Cornell Hotel and Restaurant Administration Quarterly., 43 (3), 33-45.
Oh, Jungmi, Susan S. Fiorito, Hira Cho, and Charles F. Hofacker (in Press), "Effects of Design Factors on Store Image and Expectation of Merchandise Quality in Web-Based Stores," Journal of Retailing and Consumer Services.
O'Keefe, Robert M. and Tim McEachern (1998), "Web-Based Customer Decision Support Systems," Communications of the ACM, 41 (3), 71-78.
Oliva, Rogelio , John D. Sterman, and Giese Martin (2003), "Limits to Growth in the New Economy: Exploring the ‘Get Big Fast’ Strategy in E-Commerce," System Dynamics Review, 19 (2), 83-117.
Olson, Gary M. and Judith S. Olson (2003), "Human-Computer Interaction: Psychological Aspects of the Human Use of Computing," Annual Review of Psychology, 54, 491-516.
Omta, S. W. F. (Onno), Jacques H. Trienekens, and George Beers (2001), "Chain and Network Science: A Research Framework," Chain and Network Science, 1 (1), 1-6.
O'Neill, Martin, Adrian Palmer, and Christine Wright (2003), "Disconfirming User Expectations of the Online Service Experience: Inferred Versus Direct Disconfirmation Modeling," Internet Research, 13 (4), 281-96.
Opaluch, Robert (2003), "Usability Metrics," in Human Factors and Web Development, Julie Ratner, Ed. Second ed. Mahwah, NJ: Lawrence Erlbaum Associates.
O'Reilly, Tim (2005), "What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software."
Orlikowski, Wanda J. (2000), "Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations," Organization Science, 11 (4), 404-28.
Oxley, Joanne E. and Bernard Yeung (2001), "E-Commerce Readiness: Institutional Environment and International Competitiveness," Journal of International Business Studies, 32 (4), 705-23.
Ozcan, Kerimcan (2001), "Modeling Word-of-Mouth and Consumer Choice in the Network Society," in University of Michigan Business School Working Paper. Ann Arbor, MI.
Ozer, Muammer (2001), "User Segmentation of Online Music Services Using Fuzzy Clustering," Omega, 29 (2), 113-219.
Padgett, Dan and Michael S. Mulvey (2007), "Differentiation Via Technology: Strategic Positioning of Services Following the Introduction of Disruptive Technologies," Journal of Retailing, 83 (4), 375-91.
Padmanabhan, Balaji and Alexander Tuzhilin (2003), "On the Use of Optimization for Data Mining: Theoretical and Ecrm Opportunities," Management Science, 49 (10), 1327-43.
Pagani, Margherita (2004), "Determinants of Adoption of Third Generation Mobile Multimedia Services," Journal of Interactive Marketing, 18 (3), 46-59.
Pagani, Margherita and Charles H. Fine "Value Network Dynamics in 3g-4g Wireless Communications: A Systems Thinking Approach to Strategic Vale Assessment," Journal of Business Research.
Palmer, Jonathan W. (2002), "Web Site Usability, Design, and Performance Metrics," Information Systems Research, 13 (2), 151-67.
Pan, Xing, Brian T. Ratchford, and Venkatesh Shankar (2002), "Can Price Dispersion in Online Markets Be Explained by Differences in E-Tailer Service Quality?," Journal of the Academy of Marketing Science, 30 (4), 433-45.
Pan, Yue and George M. Zinkhan (2006), "Exploring the Impact of Online Privacy Disclosure on Consumer Trust," Journal of Retailing, 18 (4), 331-38.
Papadopoulos, Theo (2004), "Pricing and Pirate Product Market Formation," Journal of Product & Brand Management, 13 (1), 55-63.
Parasuraman, A. (2000), "Technology Readiness Index (Tri): A Multiple-Item Scale to Measure Readiness to Embrace New Technologies," Journal of Service Research, 2 (4), 307-20.
Parasuraman, A. and Dhruv Grewal (2000), "The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda," Journal of the Academy of Marketing Science, 28 (1), 168-74.
Parasuraman, A., Valarie A. Zeithaml, and Arvind Malhotra (2005), "E-S-Qual: A Multiple-Item Scale for Assessing Electronic Service Quality," Journal of Service Research, 7 (3), 213-33.
Parasuraman, A. and George M. Zinkhan (2002), "Marketing to and Serving Customers through the Internet: An Overview and Research Agenda," Journal of the Academy of Marketing Science, 30 (4), 286-95.
Park, Cheol and Jong-Kun Jun (2003), "A Cross-Cultural Comparison of Internet Buying Behavior: Effects of Internet Usage, Perceived Risks, and Innovativeness," International Marketing Review, 20 (5), 534-53.
Park, Jihye, Sharron J. Lennon, and Leslie Stoel (2005), "On-Line Product Presentation: Effects on Mood, Perceived Risk, and Purchase Intention," Psychology & Marketing, 22 (9), 695-719.
Park, Young-Hoon and Eric T. Bradlow (2005), "An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When and How Much," Journal of Marketing Research, 42 (4), 470-82.
Park, Young-Hoon and Peter S. Fader (2004), "Modeling Browsing Behavior at Multiple Websites," Marketing Science, 23 (3), 280-303.
Parker, Geoffrey and Marshall W. Van Alstyne (2005), "Two-Sided Network Effects: A Theory of Information Product Design," Management Science, 51 (10), 1494-504.
Parker, Geoffrey G. and Marshall W. Van Alstyne (2000), "Information Complements, Substitutes, and Strategic Product Design," in International Conference on Information Systems.
---- (2004), "Mechanism Design to Promote Free Market and Open Source Software Innovation."
Patrício, Lia, Raymond P. Fisk, and João Falcão e Cunha (2008), "Designing Multi-Interface Service Experiences," Journal of Service Research, 10 (4), 318-34.
Pauwels, Koen and Enrique Dans (2001), "Internet Marketing the News: Leveraging Brand Equity from Market Place to Market Space," Journal of Brand Management, 8 (4/5), 303-14.
Pauwels, Koen and Allen Weiss (2008), "Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully," Journal of Marketing, 72 (3), 14-31.
Payne, Adrian and Pennie Frow (2005), "A Strategic Framework for Customer Relationship Management," Journal of Marketing, 69 (4), 167-76.
Pennington, Robin, H. Dixon Wilcox, and Varun Grover (2004), "The Role of System Trust in Business-to-Consumer Transactions," Journal of Management Information Systems, 20 (3), 197-226.
Pennock, David M., Gary W. Flake, Steve Lawrence, Eric J. Glover, and C. Lee Giles (2002), "Winners Don't Take All: Characterizing the Competition for Links on the Web," Proceedings of the National Academy of Sciences, 99 (8), 5207-11.
Peterson, Robert A., Sridhar Balasubramanian, and Bart Bronnenberg (1997), "Exploring the Implications of the Internet for Consumer Marketing," Journal of the Academy of Marketing Science, 25 (4), 329-46.
Peterson, Robert A. and Maria C. Merino (2003), "Consumer Information Search Behavior and the Internet," Psychology & Marketing, 20 (2), 99-122.
Petrison, Lisa A., Robert C. Blattberg, and Paul Wang (1997), "Database Marketing: Past, Present and Future," Journal of Direct Marketing, 11 (4), 109-25.
Pflughoeft, Kurt A, K. Ramamurthy, Ehsan S. Soofi, Masoud Yasai-Ardekani, and Fateme Zahedi (2003), "Multiple Conceptualizations of Small Business Web Use and Benefit," Decision Sciences, 34 (3), 467-512.
Phau, Ian and Sui Meng Poon (2000), "Factors Influencing the Types of Products and Services Purchased over the Internet," Internet Research, 10 (2), 102-13.
Phelps, Joseph, Giles D'Souza, and Glen J. Nowak (2001), "Antecedents and Consequences of Privacy Concerns: An Empirical Investigation," Journal of Interactive Marketing, 15 (4), 2-17.
Phippen, A., L. Sheppard, and S. Furnell (2004), "A Practical Evaluation of Web Analytics," Internet Research, 14 (4), 284-93.
Piccoli, Gabriele, M. Kathryn Brohman, Richard T. Watson, and A. Parasuraman (2004), "Net-Based Customer Service Systems: Evolution and Revolution in Web Site Functionalities," Decision Sciences, 35 (3), 423-55.
Piccoli, Gabriele, Bonnie R. Spalding, and Blake Ives (2001), "The Customer-Service Life Cycle: A Framework for Improving Customer Service through Information Technology," Cornell Hotel and Restaurant Quarterly, 42 (3), 38-45.
Picot, Arnold, Christine Bortenlänger, and Heiner Réhrl (1997), "Organization of Electronic Markets: Contributions from the New Institutional Economics," Information Society, 13 (1), 107-23.
Pillai, Kishore Gopalakrishna and Charles F. Hofacker (2007), "Calibration of Consumer Knowledge of the Web," International Journal of Research in Marketing, 24 (3), 254-67.
Pine III, B. Joseph (1993), "Mass Customizing Products and Services," Planning Review, 21 (4), 6.
Pinker, Edieal J., Abraham Seidmann, and Yaniv Vakrat (2003), "Managing Online Auctions: Current Business and Research Issues," Management Science, 49 (11), 1457-84.
Pirolli, Peter and Stuart K. Card (1999), "Information Foraging," Psychological Review, 106 (4), 643-75.
Pirolli, Peter, Stuart K. Card, and Mija M. Van Der Wege (2000), "The Effect of Information Scent on Searching Information: Visualizations of Large Tree Structures," in Advanced Visual Interfaces. L'Aquila, Italy.
Pitkow, James E. (1996), "Gvu's 5th Www User Surveys," Vol. 2003.
Pitt, Leyland F., Pierre Berthon, Richard T. Watson, and Michael T. Ewing (2001), "Pricing Strategy and the Net," Business Horizons, 44 (2), 45-54.
Pitt, Leyland F., Pierre R. Berthon, Richard T. Watson, and George M. Zinkhan (2002), "The Internet and the Birth of Real Consumer Power," Business Horizons, 45 (4), 7-14.
Pitt, Leyland F., Richard T. Watson, Pierre Berthon, Donald Wynn, and George M. Zinkhan (2006), "The Penguin's Widow: Corporate Brands from an Open-Source Perspective," Journal of the Academy of Marketing Science, 34 (2), 115-27.
Pitta, Dennis A, Frank Franzak, and Michael Laric (2003), "Privacy and One-to-One Marketing: Resolving the Conflict," Journal of Consumer Marketing, 20 (7), 616-28.
Poh, Desmond Minh Hou (2002), "An Exploratory Investigation of Attitude toward the Website and the Advertising Hierarchy of Effects," in AUSWEB.
Poon, Simpson and Matthew Joseph (2000), "Product Characteristics and Internet Commerce Benefit among Small Businesses," Journal of Product and Brand Management, 9 (1), 21.
Poon, Simpson and Paula Swatman (1997), "Internet-Based Small Business Communication: Seven Australian Cases," Electronic Markets, 7 (2), 15-21.
---- (1997), "Issues Related to Small Firms on the Internet in Australia," International Marketing Review, 14 (5), 385-402.
Porter, Constance Elise (2004), "A Typology of Virtual Communities: A Multi-Disciplinary Foundation for Future Research," Journal of Computer-Mediated Communication, 10 (1).
Porter, Constance Elise and Naveen Donthu (2008), "Cultivating Trust and Harvesting Value in Virtual Communities," Management Science, 54 (1), 113-28.
Porter, Michael E. (2001), "Strategy and the Internet," Harvard Business Review, 79 (3), 63-77.
Posselt, Thorsten and Eitan Gerstner (2005), "Pre-Sale Vs. Post-Sale E-Satisfaction: Impact on Repurchase Intention and Overall Satisfaction," Journal of Interactive Marketing, 19 (4), 35-45.
Posselt, Thorsten, Eitan Gerstner, and Dubravko Radic (2008), "Rating E-Tailers' Money-Back Guarantees," Journal of Service Research, 10 (3), 207-19.
Prabhaker, Paul R. (2000), "Who Owns the Online Consumer?," Journal of Consumer Marketing, 17 (2), 158-71.
Prahalad, C. K. and Venkat Ramaswamy (2004), "Co-Creation Experiences: The Next Practice in Value Creation," Journal of Interactive Marketing, 18 (3), 6-14.
Prandelli, Emanuela and Gianmario Verona (2002), Marketing in Rete. Analisi E Decisioni Nell'economia Digitale. Milano: McGraw-Hill.
Prasad, Ashutosh and Vijay Mahajan (2003), "How Many Pirates Should a Software Firm Tolerate? An Analysis of Piracy Protection on the Diffusion of Software," International Journal of Research in Marketing, 20 (4), 337-53.
Prasad, Ashutosh, Vijay Mahajan, and Bart Bronnenberg (2003), "Advertising Versus Pay-Per-View in Electronic Media," International Journal of Research in Marketing, 20 (1), 13-30.
Prasad, V. Kanti, K. Ramamurthy, and G. M. Naidu (2001), "The Influence of Internet-Marketing Integration on Marketing Competencies and Export Performance," Journal of International Marketing, 9 (4), 82-110.
Preece, Jennifer (2001), "Sociability and Usability in Online Communities: Determing and Measuring Success," Behavior and Information Technology, 20 (5), 347-56.
Punj, Girish N. and Robert Moore (2007), "Smart Versus Knowledgeable Online Recommendation Agents," Journal of Interactive Marketing, 21 (4), 46-60.
Puschmann, Thomas and Rainer Alt (2005), "Successful Use of E-Procurement in Supply Chains," Supply Chain Management, 10 (2), 22-133.
Quelch, John A. and Lisa R. Klein (1996), "The Internet and International Marketing," Sloan Management Review, 37 (3), 60-75.
Raban, Daphne R. (2007), "User-Centered Evaluaition of Information: A Research Challenge," Internet Research, 17 (3), 306-22.
Rabinovich, Elliot (2004), "Internet Retailing Intermediation: A Multilevel Analysis of Inventory Liquidity and Fulfillment Guarantees," Journal of Business Logistics, 25 (2), 139-70.
Rabinovich, Elliot, Joseph P. Bailey, and Craig R. Carter (2003), "A Transaction-Efficiency Analysis of an Internet Retailing Supply Chain in the Music Cd Industry," Decision Sciences, 34 (1), 131-72.
Rajala, Amy K. and Donald A. Hantula (2000), "Towards a Behavioral Ecology of Consumption: Delay-Reduction Effects on Foraging," Managerial and Decision Economics, 21 (3), 4.
Ramani, Girish and V. Kumar (2008), "Interaction Orientation and Firm Performance," Journal of Marketing, 72 (1), 27-45.
Ranchhod, Ashok and Cãlin Gurãu (2004), "Qualitative Issues in It and Organizational Processes in Implementing Marketing Strategies," Qualitative Marketing Research, 7 (4), 25-256.
Randall, Doug (2004), "The Music Industry Vs. The File Sharers," Strategy & Leadership, 32 (1), 47-49.
Randall, Taylor, Serguei Netessine, and Nils Rudi (2006), "An Empirical Examination of the Decision to Invest in Fulfillment Capabilities: A Study of Internet Retailers," Management Science, 52 (4), 567-80.
Randall, Taylor, Christian Terwiesch, and Karl T. Ulrich (2005), "Principles for User Design of Customized Products," California Management Review, 47 (4), 68-85.
Rao, Sally and Chris O'Leary (2005), "Integrating Internet/Database Marketing for Crm," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Rappa, Michael A. (2004), "The Utility Business Model and the Future of Computing Services," IBM Systems Journal, 43 (1), 32-42.
Ratchford, Brian T., Myung-Soo Lee, and Debabrata Talukdar (2003), "The Impact of the Internet on Information Search for Automobiles," Journal of Marketing Research, 40, 193-209.
Ratchford, Brian T., Xing Pan, and Venkatesh Shankar (2003), "On the Efficiency of Internet Markets for Consumer Goods," Journal of Public Policy and Marketing, 22 (1), 4.
Ratchford, Brian T., Debabrata Talukdar, and Myung-Soo Lee (2001), "A Model of Consumer Choice of the Internet as an Information Source," International Journal of Electronic Commerce, 5 (3), 7-21.
Ratnasingham, Pauline (1998), "The Importance of Trust in Electronic Commerce," Internet Research, 8 (4), 313-21.
Rayman-Bacchus, Lez and Alfonso Molina (2001), "Internet-Based Tourism Services: Business Issues and Trends," Futures, 33 (7), 589-605.
Raymond, Louis (2001), "Determinants of Web Site Implementation in Small Businesses.," Internet Research, 11 (5), 411-22.
Rayport, Jeffrey F., Bernard J. Jaworski, and Ellie J. Kyung (2005), "Best Face Forward: Improving Companies' Service Interfaces with Customers," Journal of Interactive Marketing, 19 (4), 67-80.
Rayport, Jeffrey F. and John J. Sviokla (1994), "Managing in the Marketspace," Harvard Business Review, 72 (6), 141-50.
Razzouk, Nabil Y. and Victoria Seitz (2008), "The Attitudes of E-Commerce Channel Members in the Textile Industry," Direct Marketing: An International Journal, 2 (1), 20-35.
Reagle, Joseph and Lorrie Faith Cranor (1999), "The Platform for Privacy Preferences," Communications of the ACM, 42 (2), 48-55.
Reardon, James, Ron Hasty, and Barbara Coe (1996), "The Effect of Information Technology on Productivity in Retailing," Journal of Retailing, 72 (4), 445-61.
Redish, Janice (2002), "Information-Rich Web Sites: Challenges and Opportunities." Carnegie Mellon: Redish & Associates, Inc. 6820 Winterberry Lane Bethesda, MD 20817 USA.
Redmond, William H. (2002), "Marketplace: The Potential Impact of Artificial Shopping Agents in E-Commerce Markets," Journal of Interactive Marketing, 16 (1), 56-66.
Reed, David P. (2001), "The Law of the Pack," Harvard Business Review, 79 (2), 23-24.
---- (1999), "Weapon of Math Destruction," Context Magazine (Spring).
Reedy, Joel and Shauna Schullo (2004), Electronic Marketing. Integrating Electronic Resources into the Marketing Process (Second ed.). Mason, OH: Thomson-Southwester.
Reibstein, David J. (2002), "What Attracts Customers to Online Stores, and What Keeps Them Coming Back?," Journal of the Academy of Marketing Science, 30 (4), 465-73.
Reichheld, Frederick F., Robert G. Markey, Jr., and Christopher Hopton (2000), "E-Customer Loyalty: Applying the Traditional Rules of Business for Online Success," European Business Journal, 12 (4), 173-79.
Reichheld, Frederick F. and Phil Shefter (2000), "E-Loyalty: Your Secret Weapon on the Web," Harvard Business Review, 78 (4), 105-14.
Reinartz, Werner J. (2001), "Customizing Prices in Online Markets," European Business Forum, 6, 35-41.
Remco, Prins and Peter C. Verhoef (2007), "Marketing Communication Drivers of Adoption Timing of a New E-Service among Existing Customers," Journal of Marketing, 71 (2), 169-83.
Reynolds, Jonathan (2000), "Ecommerce: A Critical Review," International Journal of Retail & Distribution Management, 28 (10), 417-44.
Ribbink, Dina, Allard C.R. van Riel, Veronica Liljander, and Sandra Streukens (2004), "Comfort Your Online Customer: Quality, Trust and Loyalty on the Internet.," Managing Service Quality, 14 (6), 446-56.
Richard, Marie-Odile (2005), "Modeling the Impact of Internet Atmospherics on Surfer Behavior," Journal of Business Research, 58 (12), 1632-42.
Richard, Marie-Odile and Ramdas Chandra (2005), "A Model of Consumer Web Navigational Behavior: Conceptual Development and Application," Journal of Business Research, 58 (8), 1019-29.
Rieh, Soo Young (2002), "Judgment of Information Quality and Cognitive Authority in the Web," Journal of the American Society for Information Science and Technology, 53 (2), 145-61.
Ries, Al and Laura Ries (2000), The 11 Immutable Laws of Internet Branding. New York, New York: Harper Collins.
Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos (2007), "Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction," Journal of the Academy of Marketing Science, 35 (3), 340-56.
Riley, Francesca Dall'Olmo, Daniele Scarpi, and Angelo Manaresi (2005), "Drivers and Barriers to Online Shopping: The Interaction of Product, Consumer, and Retailer Factors," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Rindova, Violina P. and Suresh Kotha (2001), "Continuous Morphing: Competing through Dynamic Capabilities, Form and Function," Academy of Management Journal, 44 (6), 1263-80.
Robbins, Stephanie S. and Antonic C. Stylianou (2003), "Global Corporate Web Sites: An Empirical Investigation of Content and Design," Information & Management, 40 (3), 205-12.
Roberts, Jeffrey A., Il-Horn Hann, and Sandra A. Slaughter (2006), "Understanding the Motivations, Participation, and Performance of Open Source Software Developers: A Longitudinal Study of the Apache Projects," Management Science, 52 (7), 984-99.
Roberts, Mary Lou (2005), "Interactive Brand Experience: The Concept and the Challenges," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Roberts, Marilyn S. and Hanjun Ko (2001), "Global Interactive Advertising: Defining What We Mean and Using What We Have Learned," Journal of Interactive Advertising, 1 (2), www.jiad.org/vol1/no2/roberts/.
Robertson, Grant, Jamie Murphy, and Sharon Purchase (2005), "Distance to Market; Propinquity across in-Store and Online Food Retailing," Electronic Markets.
Robinson, Leroy, Jr., Greg W. Marshall, and Miriam B. Stamps (2005), "Sales Force Use of Technology: Antecedents to Technology Acceptance," Journal of Business Research, 58 (12), 1623-31.
Rochet, Jean-Charles and Jean Tirole (2003), "Platform Competition in Two-Sided Markets," Journal of the European Economic Association, 1 (4), 990-1029.
---- (2006), "Two-Sided Markets: A Progress Report," RAND Journal of Economics, 37 (3), 645-67.
Rodgers, G. J. and K. Darby-Dowman (2001), "Properties of a Growing Random Directed Network," European Physical Journal B, 23, 267-71.
Rodgers, Shelly (2003), "The Effects of Sponsor Relevance on Consumer Reactions to Internet Sponsorships," Journal of Advertising, 32 (4), 69-79.
Rodgers, Shelly and Qimei Chen (2002), "Post-Adoption Attitudes to Advertising on the Internet," Journal of Advertising Research, 42 (5), 95-104.
Rodgers, Shelly and Mary Ann Harris (2003), "Gender and E-Commerce: An Exploratory Study," Journal of Advertising Research, 43 (3), 322-29.
Rodgers, Shelly and Kennon M. Sheldon (2002), "An Improved Way to Characterize Internet Users," Journal of Advertising Research, 42 (5), 85-94.
Rodgers, Shelly and Esther Thorson (2000), "The Interactive Advertising Model: How Users Perceive and Process Online Ads," Journal of Interactive Advertising, 1 (1).
Rohm, Andrew J. and Vanitha Swaminathan (2004), "A Typology of Online Shoppers Based on Shopping Motivations," Journal of Business Research, 57 (7), 748-57.
Romano, Nicholas C., Jr. (2003), "Customer Relationship Management for the Web-Access Challenged: Inaccessibility of Fortune 250 Business Web Sites," International Journal of Electronic Commerce, 7 (1), 81-117.
Romano, Nicholas C., Jr. and Jerry Fjermestad (2002), "Electronic Commerce Customer Relationship Management: An Assessment of Research," International Journal of Electronic Commerce, 6 (2), 61-113.
Rose, Gregory M., Matthew L. Meuter, and James M. Curran (2005), "On-Line Waiting: The Role of Download Time and Other Important Predictors on Attitude toward E-Retailers," Psychology & Marketing, 22 (2), 127-51.
Rosen, Deborah E. and Elizabeth Purinton (2004), "Website Design: Viewing the Web as a Cognitive Landscape," Journal of Business Research, 57 (7), 787-94.
Rosen, Kenneth T. and Amanda L. Howard (2000), "E-Retail: Gold Rush or Fool's Gold?," California Management Review, 42 (3), 72-100.
Roson, Roberto (2005), "Two-Sided Markets: A Tentative Survey," Review of Network Economics, 4 (2), 142-60.
Roster, Catherine A., Robert D. Rogers, Gerald Albaum, and Darin Klein (2004), "A Comparison of Response Characteristic from Web and Telephone Surveys," International Journal of Market Research, 46 (3), 359-73.
Roth, Stephen, Herbert Woratschek, and Sven Pastowski (2006), "Negotiating Prices for Customized Services," Journal of Service Research, 8 (4), 316-29.
Rothaermel, Frank T. and Stephen Sugiyama (2001), "Virtual Internet Communities and Commercial Success: Individual and Community-Level Theory Grounded in the Atypical Case of Timezone.Com," Journal of Management, 27 (3), 297-312.
Rowley, Jennifer and Jillian Dawes (2000), "Product Search in E-Shopping: A Review and Research Propositions," Journal of Consumer Marketing, 17 (1), 20-35.
Roy, Marie Christine, Olivier Dewit, and Benoit A. Aubert (2001), "The Impact of Interface Usability on Trust in Web Retailers," Internet Research, 11 (5), 388-98.
Rubinstein, Helena and Carol Griffith (2001), "Branding Matters More on the Internet," Journal of Brand Management, 8 (6), 394-404.
Ruhnka, John C. and John W. Bagby (2001), "Protecting Web Domain Names," Certified Public Accountant Journal, 71 (11), 62-65.
Rust, Roland T. and P. K. Kannan (2003), "E-Service: A New Paradigm for Business in the Electronic Environment," Communications of the ACM, 46 (6), 37-42.
Rust, Roland T., P. K. Kannan, and Na Peng (2002), "The Customer Economics of Internet Privacy," Journal of the Academy of Marketing Science, 30 (4), 455-64.
Rust, Roland T. and Katherine N. Lemon (2001), "E-Service and the Consumer," International Journal of Electronic Commerce, 5 (3), 85-101.
Rust, Roland T., Valarie A. Zeithaml, and Katherine N. Lemon (2000), Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. New York: The Free Pres.
Sääksjärvi, Maria and Saeed Samiee (2007), "Nonprice Antecedents of Consumer Preference for Cyber and Extension Brands," Journal of Interactive Marketing, 21 (1), 22-35.
Sabat, Hemant Kumar (2002), "The Evolving Mobile Wireless Value Chain and Market Structure," Telecommunications Policy, 26, 505-35.
Sadowski, Brett M., Carleen Maitland, and Jochem van Dongen (2002), "Strategic Use of the Internet by Small- and Medium-Sized Companies: An Exploratory Study," Information Economics and Policy, 14 (1), 75-93.
Saini, Amit and Jean L. Johnson (2005), "Organizational Capabilities in E-Commerce: An Empirical Investigation of E-Brokerage Service Providers," Journal of the Academy of Marketing Science, 33 (3), 36-375.
Salo, Jari and Jaana Tähtinen (2005), "Retailer Use of Permission-Based Mobile Advertising," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Sánchez-Franco, Manuel J. and Joaquina Rodríguez-Bobada Rey (2004), "Personal Factors Affecting Users' Web Session Lengths," Internet Research, 14 (1), 62-80.
Sanders, Nada R. (2005), "It Alignment in Supply Chain Relationships: A Study of Supplier Benefits," Journal of Supply Chain Management, 41 (2), 4-13.
Santos, Jessica (2003), "E-Service Quality: A Model of Virtual Service Quality Dimensions," Managing Service Quality, 13 (3), 233-46.
Sarkar, Mitrabarun, Brian Butler, and Charles Steinfield (1998), "Cybermediaries in Electronic Marketspace: Toward Theory Building," Journal of Business Research, 41 (3), 215-21.
---- (1995), "Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace," Journal of Computer-Mediated Communication, 1 (3).
Sarvary, Miklos and Philip M. Parker (1997), "Marketing Information: A Competitive Analysis," Marketing Science, 16 (1), 24-38.
Sawhney, Mohanbir (2002), "Profit from Transparency," CIO Magazine.
Sawhney, Mohanbir, Mauricio Drelichman, and Robert C. Wolcott (2004), "Seeing Ahead by Looking Back: Lessons from the Historical Evolutions of Networks and Implications for Network Technology Industries."
Sawhney, Mohanbir, Emanuela Prandelli, and Gianmario Verona (2003), "The Power of Innomediation," Sloan Management Review, 44 (2), 77-82.
Sawhney, Mohanbir, Gianmario Verona, and Emanuela Prandelli (2005), "Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation," Journal of Interactive Marketing, 19 (4), 4-17.
Sawhney, Mohanbir and Jeff Zabin (2002), "Managing and Measuring Relational Equity in the Network Economy," Journal of the Academy of Marketing Science, 30 (4), 313-32.
Schaefer, David R. and Don A. Dillman (1998), "Development of a Standard E-Mail Methodology," Public Opinion Quarterly, 62 (3), 378-97.
Schaffer, Eric and John Sorflaten (1999), "Web Usability Illustrated: Breathing Easier with Your Usable E-Commerce Site," Journal of Electronic Commerce, 11 (4).
Scharl, Arno (2000), Evolutionary Web Development. London: Springer.
Scharnhorst, Andrea (2003), "Complex Networks and the Web: Insights from Nonlinear Physics," Journal of Computer-Mediated Communication, 8 (4).
Schau, Hope Jensen and Mary C. Gilly (2003), "We Are What We Post? Self-Presentation in Personal Web Space," Journal of Consumer Research, 30 (3), 385-405.
Scheffelmaier, Gerry W. and John F. Vinsonhaler (2002), "A Synthesis of Research on the Properties of Effective Internet Commerce Web Sites," Journal of Computer Information Systems, 43 (2), 23-31.
Schegg, Roland, Susanne Frey, Thomas Steiner, and Jamie Murphy (2002), "Benchmarking the Marketing Functions of Swiss Hotels' Websites," Information Technology and Tourism, 5 (2), 73-89.
Schegg, Roland, Jamie Murphy, and R. Leuenberger (2003), "Five-Star Treatment? E-Mail Customer Service by International Luxury Hotels," Information Technology and Tourism, 6 (2), 99-112.
Schegg, Roland, Thomas Steiner, Susanne Frey, and Jamie Murphy (2002), "Benchmarks of Web Site Design and Marketing by Swiss Hotels," Information Technology and Tourism, 5 (2), 73-89.
Schilling, Melissa A. (1998), "Technological Lockout: An Integrative Model of the Economic and Strategic Factors," Academy of Management Review, 23 (2), 267-84.
---- (2002), "Technology Success and Failure in Winner-Take-All Markets: The Impact of Learning Orientation, Timing and Network Externalities," Academy of Management Journal, 45 (2), 387-98.
Schindler, Robert M., Maureen Morrin, and Nada Nasr Bechwati (2005), "Shipping Charges and Shipping-Charge Skepticism: Implications for Direct Marketers' Pricing Formats," Journal of Interactive Marketing, 19 (1), 41-53.
Schlosser, Ann E. (2006), "Learning through Virtual Product Experience: The Role of Imagery on True Versus False Memories," Journal of Consumer Research, 33 (3), 377-83.
---- (2005), "Posting Versus Lurking: Communicating in a Multiple Audience Context," Journal of Consumer Research, 32 (2), 260-65.
Schlosser, Ann E., Tiffany Barnett White, and Susan M. Lloyd (2006), "Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions," Journal of Marketing, 70 (2), 133-48.
Schmitt, Bernd H. (2000), "Creating and Managing Brand Experience on the Internet," Design Management Journal, 11 (4), 53-59.
Schneiderman, Ben and Catherine Plaisant (2005), Designing the User Interface (4th ed.). Boston, MA: Pearson.
Schoenbachler, Denise D. and Geoffrey L. Gordon (2002), "Multi-Channel Shopping: Understanding What Drives Channel Choice," Journal of Consumer Marketing, 19 (1), 42.
---- (2002), "Trust and Customer Willingness to Provide Information in Database-Driven Relationship Marketing," Journal of Interactive Marketing, 16 (3), 2-16.
Schonfeld, Erick (2005), "The Great Giveaway," Business 2.0.
Schubert, Petra and Mark Ginsburg (1999), "Virtual Communities of Transaction: The Role of Personalization in Electronic Commerce," in Twelfth International Bled Electronic Commerce Conference. Bled, Slovenia.
Schuldt, Barbara A. and Jeff W. Totten (1994), "Electronic Mail Vs. Mail Survey Response Rates," Marketing Research, 6 (1), 36-40.
Schultz, Don E. and Scott Bailey (2000), "Customer/Brand Loyalty in an Interactive Marketplace," Journal of Advertising Research, 40 (3), 41-52.
Seggie, Steven H., Daekwan Kim, and S. Tamar Cavusgil (2006), "Do Supply Chain It Alignment and Supply Chain Interfirm System Integration Impact Upon Brand Equity and Firm Performance?," Journal of Business Research, 59 (8), 887-95.
Selnes, Fred and Håvard Hansen (2001), "The Potential Hazard of Self-Service in Developing Customer Loyalty," Journal of Service Research, 4 (2), 79-90.
Semeijn, Janjaap, Allard C. R. van Riel, Marcel J. H. van Birgelen, and Sandra Streukens (2005), "E-Services and Offline Fulfilment: How E-Loyalty Is Created," Managing Service Quality, 15 (2), 182-94.
Sen, Sankar (1998), "Knowledge, Information Mode, and the Attraction Effect," Journal of Consumer Research, 25 (1), 64-77.
Sen, Shahana and Dawn Lerman (2007), "Why Are You Telling Me This? An Examination into Negative Consumer Reviews on the Web," Journal of Interactive Marketing, 21 (4), 76-94.
Senecal, Sylvain, Pawel J. Kalczynski, and Jacques Nantel (2005), "Consumers' Decision-Making Process and Their Online Shopping Behavior: A Clickstream Analysis," Journal of Business Research, 58 (11), 1599-608.
Senecal, Sylvain and Jacques Nantel (2004), "The Influence of Online Product Recommendations on Consumers' Online Choices," Journal of Retailing, 80 (2), 159-69.
Sethuraman, Raj, Roger A. Kerin, and William L. Cron (2005), "A Field Study Comparing Online and Offline Data Collection Methods for Identifying Product Attribute Preferences Using Conjoint Analysis," Journal of Business Research, 59 (5), 602-10.
Sethuraman, Raj and A. Parasuraman (2005), "Succeeding in the Big Middle through Technology," Journal of Retailing, 81 (2), 107-11.
Sexton, Randall S., Richard A. Johnson, and Michael A. Hignite (2002), "Predicting Internet/E-Commerce Use," Internet Research, 12 (5), 402-10.
Seybold, Patricia B. (2000), "Web Wise," Harvard Business Review, 78 (3).
Shaffer, Greg and Z. John Zhang (2002), "Competitive One-to-One Promotions," Management Science, 48 (9), 1143-60.
Shah, Sonali K. (2006), "Motivation, Governance, and the Viability of Hybrid Forms in Open Source Software Development," Management Science, 52 (7), 1000-14.
Shahabi, Cyrus and Farnoush Banaei-Kashani (2002), "Efficient and Anonymous Web-Usage Mining for Web Personalization," INFORMS Journal on Computing, 15 (2), 123-47.
Shahabi, Cyrus, Farnoush Banaei-Kashani, and Jabed Faruque (2001), "A Reliable, Efficient, and Scalable System for Web Usage Data Acquisition," in WebKDD2001. San Francisco: ACM SIG on Knowledge Discovery and Datamining.
Shamdasani, Prem N., Andrea J. S. Stanaland, and Juliana Tan (2001), "Location, Location, Location: Insights for Advertising Placement on the Web," Journal of Advertising Research.
Shankar, Venkatesh, Arvind Rangaswamy, and Michael Pusateri (1999), "Customer Price Sensitivity and the Online Medium," in Smith Papers Online. College Park, MD.
Shankar, Venkatesh, Amy K. Smith, and Arvind Rangaswamy (2003), "Customer Satisfaction and Loyalty in Online and Offline Enviroments," International Journal of Research in Marketing, 20 (2), 153-75.
Shankar, Venkatesh, Fareena Sultan, and Glen L. Urban (2002), "Online Trust and E-Business Strategy: Concepts, Implications, and Future Directions," Journal of Strategic Information Systems, 11 (3/4), 325-44.
Shankar, Venkatesh, Glen L. Urban, and Fareena Sultan (2002), "Online Trust: A Stakeholder Perspective, Concepts, Implications, and Future Directions," Journal of Strategic Information Systems, 11 (3/4), 325-244.
Shapiro, Carl and Hal R. Varian (1999), "The Art of Standards Wars," California Management Review, 41 (2), 8-32.
---- (1998), Information Rules: A Strategic Guide to the Network Economy (First ed.): Harvard Business School Press.
Sharma, Arun and Anuj Mehotra (2007), "Choosing an Optimal Channel Mix in Multichannel Environments," Industrial Marketing Management, 36 (1), 21-28.
Sharma, Arun and Jagdish N. Sheth (2004), "Web-Based Marketing: The Coming Revolution in Marketing Thought and Strategy," Journal of Business Research, 57 (7), 696-702.
Sheehan, Kim (2005), "Public Opinions of Online Privacy: Definitions, Assessment and Implications for Industry and Public Policy," in Contemporary Research in E-Marketing, Sandeep Krishnamurthy, Ed. Hershey, PA: The Idea Group.
Sheehan, Kim Bartel (2002), "Of Surfing, Searching, and Newshounds," Journal of Advertising Research, 42 (5), 62-71.
Sheehan, Kim Bartel and Mariea Grubbs Hoy (2000), "Dimensions of Privacy and Concern among Online Consumers," Journal of Public Policy & Marketing, 19 (1), 62-73.
Sherman, Lee and John Deighton (2001), "Banner Advertising: Measuring Effectiveness and Optimizing Placement," Journal of Interactive Marketing, 15 (2), 60-64.
Shi, Mengze (2004), "Social Network-Based Discriminatory Pricing," Marketing Letters, 14 (4), 239-56.
Shih, Chuan-Fong (1998), "Conceptualizing Consumer Experiences in Cyberspace," European Journal of Marketing, 32 (7/8), 655-63.
Shim, Soyeon, Mary Ann Eastlick, Sherry L. Lotz, and Patricia Warrington (2001), "An Online Prepurchase Intentions Model: The Role of Intention to Search," Journal of Retailing, 77 (3), 397-416.
Shneiderman, Ben (1998), Designing the User Interface: Strategies for Effective Human-Computer Interaction (3 ed.). Reading, MA: Addison-Wesley Longman Inc.
Sicilia, Maria, Salvador Ruiz, and Jose Luis Munuera-Aleman (2005), "Effects of Interactivity in a Web Site," Journal of Advertising, 34 (3), 31-45.
Sigala, Marianna (2006), "Culture: The Software of E-Customer Relationship Management," Journal of Marketing Communications, 12 (3), 203-23.
Sigala, Marianna and Dimitrios Buhalis (2002), "Changing Distribution Channels in the Travel Industry--New Channels, New Challenges," Information Technology and Tourism, 5 (3), 185-86.
Siguaw, Judy A., Cathy A. Enz, and Karthik Namiasivayam (2000), "Adoption of Information Technology in U.S. Hotels: Strategically Driven Objectives," Journal of Travel Research, 39 (November), 192-201.
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt (2001), "The Emerging Position of the Internet as an Advertising Medium," Netnomics, 3, 19-148.
Simon, Steven J. (2001), "The Impact of Culture and Gender on Web Sites: An Empirical Study," Data Base for Advances in Information Systems, 32 (1), 18-37.
Simons, Luuk P. A., Charles Steinfield, and Harry Bouwman (2002), "Strategic Positioning of the Web in a Multi-Channel Market Approach," Internet Research, 12 (4), 339-47.
Simonson, Itamar (2005), "Determinants of Customers' Responses to Customized Offers: Conceptual Framework and Research Propositions," Journal of Marketing, 69 (1), 32-45.
Sindhav, Birud and Anne L. Balazs (1999), "A Model of Factors Affecting the Growth of Retailing on the Internet," Journal of Market Focused Management, 4 (4), 319-39.
Singh, Nitish, Oliver Furrer, and Massimiliano Ostinelli (2004), "To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland," Multinational Business Review, 12 (1), 69-87.
Singh, Tanuja, Jay V. Jayashankar, and Jasvinder Singh (2001), "E-Commerce in the U.S. And Europe - Is Europe Ready to Compete?," Business Horizons, 44 (2), 6-16.
Sinha, Indrajit (2000), "Price Transparency: The Net's Real Threat to Prices and Brands," Harvard Business Review, 78 (2), 43-50.
Sinha, Rajiv K. and Naomi Mandel (2008), "Preventing Digital Music Piracy: The Carrot or the Stick?," Journal of Marketing, 72 (1), 1-15.
Sismeiro, Catarina and Randolph E. Bucklin (2004), "Modeling Purchase Behavior at an E-Commerce Web Site: A Task Completion Approach," Journal of Marketing Research, 41 (3), 306-23.
Sivaramakrishnan, Subramanian, Fang Wan, and Zaiyong Tang (2007), "Giving an E-Human Touch to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of an Anthropomorphic Information Agent," Journal of Interactive Marketing, 21 (1), 60-75.
Skjøtt-Larsen, Tage, Herbert Kotzab, and Martin Grieger (2003), "Electronic Marketplaces and Supply Chain Relationships," Industrial Marketing Management, 32 (3), 199-210.
Slater, Stanley F. and John C. Narver (2000), "The Positive Effect of a Market Orientation on Business Profitability: A Balanced Replication," Journal of Business Research, 48 (1), 69-73.
Smith, Carter L. and Donald A. Hantula (2003), "Pricing Effects on Foraging in a Simulated Internet Shopping Mall," Journal of Economic Psychology, 24 (5), 653-74.
Smith, Donnavieve, Satya Menon, and K. Sivakumar (2005), "Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets," Journal of Interactive Marketing, 19 (3), 15-37.
Smith, Donnavieve N. and K. Sivakumar (2004), "Flow and Internet Shopping Behavior. A Conceptual Model and Research Propositions," Journal of Business Research, 57 (10), 1199-208.
Smith, Michael D. (2002), "The Impact of Shopbots on Electronic Markets," Journal of the Academy of Marketing Science, 30 (4), 446-54.
Smith, Michael D. and Erik Brynjolfsson (2001), "Customer Decision Making at an Internet Shopbot: Brand Still Matters," Journal of Industrial Economics, 49 (4), 541-58.
Sohn, Dongyoung and Byung-Kwan Lee (2005), "Dimensions of Interactivity: Differential Effects of Social and Psychological Factors," Journal of Computer-Mediated Communication, 10 (3), Article 6.
Sohn, Yong Seok, Hangun Joun, and Dae Ryun Chang (2002), "A Model of Consumer Information Search and Online Network Externalities," Journal of Interactive Marketing, 16 (4), 2-14.
Solomon, Michael R. (2003), Conquering Consumerspace: Marketing Strategies for a Branded World. New York: AMACOM.
Song, Jaeki and Fatemah "Mariam" Zahedi (2005), "A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model," Management Science, 51 (8), 1219-35.
Song, Ji Hee and George M. Zinkhan (2008), "Determinants of Perceived Web Site Interactivity," Journal of Marketing, 72 (2), 99-113.
Sood, Ashish and Gerard J. Tellis (2005), "Technological Evolution and Radical Innovation," Journal of Marketing, 69 (3), 152-68.
Souitaris, Vangelis and George Balabanis (2007), "Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty," Long Range Planning, 40 (2), 244-61.
Sousa, Rul and Christopher A. Voss (2006), "Service Quality in Multichannel Services Employing Virtual Channels," Journal of Service Research, 8 (4), 356-71.
Spann, Martin, Bernd Skiera, and Björn Schäfers (2004), "Measuring Individual Frictional Costs and Willingness-to-Pay Via Name-Your-Own-Price Mechanisms," Journal of Interactive Marketing, 18 (4), 22-36.
Spann, Martin and Gerard J. Tellis (2006), "Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions," Journal of Marketing, 70 (1), 65-78.
Sparrow, Nick and John Curtice (2004), "Measuring the Attitudes of the General Public Via Internet Polls: An Evaluation," International Journal of Market Research, 46 (1), 23-44.
Spiekermann, Sarah and Corina Paraschiv (2002), "Motivating Human–Agent Interaction: Transferring Insights from Behavioral Marketing to Interface Design," Electronic Commerce Research, 2 (3), 255-85.
Spiliopoulou, Myra, Bamshad Mobasher, Bettina Berendt, and Miki Nakagawa (2003), "A Framework for the Evaluation of Session Reconstruction Heuristics in Web Usage Analysis," INFORMS Journal on Computing, 15 (2), 171-90.
Spiliopoulou, Myra, Carsten Pohle, and Lukas C. Faulstich (1999), "Improving the Effectiveness of a Web Site with Web Usage Mining," in WebKDD1999. San Diego: Springer-Verlag.
Spiller, Lisa and Martin Baier (2005), Contemporary Direct Marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Spiller, Peter and Gerald L. Lohse (1997), "A Classification of Internet Retail Stores," International Journal of Electronic Commerce, 2 (2), 29-36.
Spink, Amanda (2002), "A User-Centered Approach to Evaluating Human Interaction with Web Search Engines: An Exploratory Study," Information Processing and Management, 38 (1), 401-26.
Sproull, Lee and Sara Kiesler (1986), "Reducing Social Context Cues: Electronic Mail in Organizational Communication," Management Science, 32 (11), 1492-512.
Srinivasan, Raji, Gary L. Lilien, and Arvind Rangaswamy (2006), "The Emergence of Dominant Designs," Journal of Marketing, 70 (2), 1-17.
---- (2004), "First in, First Out? The Effects of Network Externalities on Pioneer Survival," Journal of Marketing, 68 (1), 41-58.
---- (2002), "Technological Opportunism and Radical Technology Adoption: An Application to E-Business," Journal of Marketing, 66 (3), 47-60.
Srinivasan, Raji and Christine Moorman (2005), "Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing," Journal of Marketing, 69 (4), 193-200.
Srinivasan, Srini S., Rolph Anderson, and Kishore Ponnavolu (2002), "Customer Loyalty in E-Commerce: An Exploration of It's Antecedents and Consequences," Journal of Retailing, 78 (1), 41-50.
Sriram, Ven and Rodney Stump (2004), "Information Technology Investments in Purchasing: An Empirical Investigation of Communications, Relationship and Performance Outcomes," Omega, 32 (1), 41-55.
Srivastava, Jaideep, Robert Cooley, Mukund Deshpande, and Pang-Ning Tan (2000), "Web Usage Mining: Discovery and Applications of Usage Patterns from Web Data," SIGKDD Explorations, 1 (2).
Stafford, Thomas F., Marlo Royne Stafford, and Lawrence L. Schkade (2004), "Determining Uses and Gratifications of the Internet," Decision Sciences, 35 (2), 259-88.
Steckel, Joel H., Russell S. Winer, Randolph E. Bucklin, Benedict G. Dellaert, Xavier Drèze, Gerald Häubl, Sandy D. Jap, John D. C. Little, Tom Meyvis, Alan L. Montgomery, and Arvind Rangaswamy (2005), "Choice in Interactive Environments," Marketing Letters, 16 (3/4), 309-20.
Steenkamp, Jan-Benedict E. M. and Inge Geyskens (2006), "How Country Characteristics Affect the Perceived Value of Web Sites," Journal of Marketing, 70 (3), 136-50.
Sterne, Jim (2002), Web Metrics: Proven Methods for Measuring Web Site Success. New York, New York: John Wiley and Sons.
Steuer, Jonathan (1992), "Defining Virtual Reality: Dimensions of Determining Telepresence," Journal of Communication, 42 (4), 73-93.
Stevenson, Julie S., Gordon C. II Bruner, and Anand Kumar (2000), "Webpage Background and Viewer Attitudes," Journal of Advertising Research, 40 (1/2), 29-34.
Stewart, David W. and Paul A. Pavlou (2002), "From Consumer Response to Active Consumer: Measuring the Effectivness of Interactive Media," Journal of the Academy of Marketing Science, 30 (4), 376-96.
Stewart, Katherine J. (2003), "Trust Transfer on the World Wide Web," Organization Science, 14 (1), 5-17.
Stewart, Katherine J. and Yali Zhang (2004), "The Role of Hypertext Links in Building and Degrading Trust."
Stockport, Gary J., George Kunnath, and Rashida Sedick (2001), "Boo.Com - the Path to Failure," Journal of Interactive Marketing, 15 (4), 56-70.
Stout, Rick (1997), Web Site Stats: Tracking Hits and Analyzing Traffic. Berkeley: Osborne McGraw-Hill.
Strauss, Judy, Raymond Frost, and Adel I. El-Ansary (2003), E-Marketing (Third ed.). New Jersey: Prentice Hall.
Strauss, Judy and Donna J. Hill (2001), "Consumer Complaints by Emails: An Exploratory Investigation of Corporate Responses and Customer Reactions," Journal of Interactive Marketing, 15 (1), 63-73.
Stroborn, Karsten, Annika Heitmann, Kay Leibold, and Gerda Frank (2004), "Internet Payments in Germany: A Classifatory Framework and Empirical Evidence," Journal of Business Research, 57 (12), 1431-37.
Stürmer, Matthias (2005), "Open Source Community Building," University of Bern.
Suh, Bomil and Ingoo Han (2003), "The Impact of Customer Trust and Perception of Security Control on the Acceptance of Electronic Commerce," International Journal of Electronic Commerce, 7 (3), 135-61.
Sultan, Fareena and Andrew J. Rohm (2004), "The Evolving Role of the Internet in Marketing Strategy: An Exploratory Study," Journal of Interactive Marketing, 18 (2), 6-19.
Sultan, Fareena, Glen L. Urban, Venkatesh Shankar, and Iakov Y. Bart (2002), "Determinants and Role of Trust in E-Business: A Large Scale Empirical Study," in eBusiness Research Center Working Paper Series. University Park, PA.
Sun, Baohong, Jonhong Xie, and H. Henry Cao (2004), "Product Strategy for Innovators in Markets with Network Effects," Marketing Science, 23 (2), 243-54.
Sundar, S. Shyam and Sriram Kalyanaraman (2004), "Arousal, Memory, and Impression-Formation Effects of Animation Speed in Web Advertising," Journal of Advertising, 33 (1), 7-17.
Sundar, S. Shyam, Sriram Kalyanaraman, and Justin Brown (2003), "Explicating Web Site Interactivity," Communication Research, 30 (1), 30-59.
Sundararajan, Arun (2004), "Nonlinear Pricing of Information Goods," Management Science, 50 (12), 1660-72.
Supphellen, Magne and Herbjørn Nysveen (2001), "Drivers of Intention to Revisit the Websites of Well-Known Companies," International Journal of Market Research, 43 (3), 341-52.
Suri, Rajneesh, Julie Ann Lee, Rajesh V. Manchanda, and Kent B. Monroe (2003), "The Effect of Computer Anxiety on Price Value Trade-Off in the Online Environment," Psychology & Marketing, 20 (6), 513-36.
Suri, Rajneesh, Mary Long, and Kent B. Monroe (2003), "The Impact of the Internet and Consumer Motivation on Evaluation of Prices," Journal of Business Research, 56 (5), 379-90.
Suri, Rajneesh, Srinivasan Swaminathan, and Kent B. Monroe (2004), "Price Communications in Online and Print Coupons: An Empirical Investigation," Journal of Interactive Marketing, 2004 (18), 74-86.
Susskind, Alex M., Mark A. Bonn, and Chekitan S. Dev (2003), "To Look or Book: An Examination of Consumers’ Apprehensiveness toward Internet Use," Journal of Travel Research, 41, 256-64.
Swaminathan, Jayashankar M. and Sridhar R. Tayur (2003), "Models for Supply Chains in E-Business," Management Science, 49 (10), 1387-14-6.
Swaminathan, Vanitha, Elzbieta Lepkowska-White, and Bharat P. Rao (1999), "Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange," Journal of Computer-Mediated Communication, 5 (2).
Swartz, J. (2001), "E-Commerce and Megamachines: Identification, Connectivity, and Inference Engines," Technology in Society, 23 (2), 159-75.
Sweeney, Jillian C. and Wade Lapp (2004), "Critical Service Quality Encounters on the Web: An Exploratory Study," Journal of Services Marketing, 18 (4), 276-89.
Swinyard, William R. and Scott M. Smith (2003), "Why People (Don't) Shop Online: A Lifestyle Study of the Internet Consumer," Psychology & Marketing, 20 (7), 567.
Szajna, Bernadette (1996), "Empirical Evaluation of the Revised Technology Acceptance Model," Management Science, 42 (1), 85-92.
Szmigin, Isabelle and Alexander E. Reppel (2004), "Internet Community Bonding: The Case of Macnews.De," European Journal of Marketing, 38 (5/6), 626-40.
Szymanski, David M. and Richard T. Hise (2000), "E-Satisfaction: An Initial Examination," Journal of Retailing, 76 (3), 309-22.
Takeyama, Lisa N. (1994), "The Welfare Implications of Unauthorized Reproduction of Intellectual Property in the Presence of Demand Network Externalities," Journal of Industrial Economics, 42 (2), 155-66.
Talaga, James A. and Louis A. Tucci (2001), "Consumer Tradeoffs in on-Line Textbook Purchasing," Journal of Consumer Marketing, 18 (1), 10-20.
Tam, Kar Yan and Shuk Ying Ho (2005), "Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective," Information Systems Research, 16 (3), 271-91.
Tan, Benjamin (2002), "Understanding Consumer Ethical Decision Making with Respect to Purchase of Pirated Software," Journal of Consumer Marketing, 19 (2), 96-111.
Tan, Soo Jiuan (1999), "Strategies for Reducing Consumers' Risk Aversion in Internet Shopping," Journal of Consumer Marketing, 16 (2), 163-80.
Tan, Yong and Vijay S. Mookerjee (2005), "Allocating Spending between Advertising and Information Technology in Electronic Retailing," Management Science, 51 (8), 1236-49.
Tanner, John F. Jr. , Michael Ahearne, Thomas W. Leigh, Charlotte H. Mason, and William C. Moncrief (2005), "Crm in Sales-Intensive Organization: A Review and Future Directions," Journal of Personal Selling and Sales Management, 25 (2), 169-80.
Tanner, John F. Jr. and Shannon Shipp (2005), "Sales Technology within the Salesperson's Relationships: A Research Agenda," Industrial Marketing Management, 34 (4), 305-12.
Tauscher, Linda and Saul Greenberg (1997), "How People Revisit Web Pages: Empirical Findings and Implications for the Design of History Systems," International Journal of Human–Computer Studies, 47 (1), 97–137.
Tax, Stephen S., Mark Colgate, and David E. Bowen (2006), Sloan Management Review, 47 (3), 29-38.
Taylor, Susan Lee (2004), "Music Piracy - Differences in the Ethical Perceptions of Business Majors and Music Business Majors," Journal of Education for Business, 79 (5), 306-10.
Te'eni, Dov and Ron Feldman (2001), "Performance and Satisfaction in Adaptive Websites: An Experiment on Searches within a Task-Adapted Website," Journal of the Association for Information Systems, 2 (Article 3).
Telang, Rahul, Peter Boatwright, and Tridas Mukhopadhyay (2004), "A Mixture Model for Internet Search-Engine Visits," Journal of Marketing Research, 61 (2), 206-14.
Teo, Thompson S. H, Vivien K. G. Lim, and Raye Y. C. Lai (1999), "Intrinsic and Extrinsic Motivation in Internet Usage," Omega, 27 (1), 25-37.
Terwiesch, Christian, Sergei Savin, and Il-Horn Hann (2005), "Online Haggling at a Name-Your-Own-Price Retailer: Theory and Application," Management Science, 51 (3), 339-51.
Thakor, Mrugank V., Wendy Borsuk, and Maria Kalamas (2004), "Hotlists and Web Browsing Behavior - an Empirical Investigation," Journal of Business Research, 57 (7), 776-86.
Theusinger, Christiane and Klaus-Peter Huber (2000), "Analyzing the Footsteps of Your Customers, a Case Study by Ask|Net and Sas Institute," in WebKDD2000. Boston: ACM SIG KDD.
Thomas, Jacquelyn S. and Ursula Y. Sullivan (2005), "Managing Marketing Communications with Multichannel Customers," Journal of Marketing, 69 (4), 239-51.
Thorbjørnsen, Helge and Magne Supphellen (2004), "The Impact of Brand Loyalty on Website Usage," Journal of Brand Management, 11 (3), 199-208.
Thorbjørnsen, Helge, Magne Supphellen, Herbjørn Nysveen, and Per Egil Pedersen (2002), "Building Brand Relationships Online: A Comparison of Two Interactive Applications," Journal of Interactive Marketing, 16 (3), 17-34.
Thornton, Jennifer and Marche Sunny (2003), "Sorting through the Dot Bomb Rubble: How Did the High-Profile E-Tailers Fail?," International Journal of Information Management, 23 (2), 121-38.
Thurow, Lester C. (1997), "Needed: A New System of Intellectual Property Rights," Harvard Business Review, 75 (5), 95-103.
Tiller, W. Eugene and Phillip Green (1999), "How to Make Your Web Site Fast and Usable," in Human Factors and the Web Vol. 5. Gaithersburg, Maryland.: National Institute of Standards and Technology.
Timmor, Yaron and Talia Rymon (2007), "To Do or Not to Do: The Dilemma of Technology-Based Service Improvement," Journal of Services Marketing, 21 (2), 99-111.
Tizende, Tito, Brett Smith, and Jamie Murphy (2002), "Getting Permission: Exploring Factors Affecting Permission Marketing," Journal of Interactive Marketing, 16 (4), 28-36.
Toms, Elaine G. (2000), "Understanding and Facilitating the Browsing of Electronic Text," International Journal of Human-Computer Studies, 52 (3), 423-52.
Torkzadeh, Gholamreza and Gurpreet Dhillon (2002), "Measuring Factors That Influence the Success of Internet Commerce," Information Systems Research, 13 (2), 187-204.
Trifts, Valerie and Gerald Häubl (2003), "Information Availability and Consumer Preference: Can Online Retailers Benefit from Providing Access to Competitor Price Information?," Journal of Consumer Psychology, 13 (1/2), 149-59.
Tsao, James C. and Stanley D. Sibley (2004), "Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information," Journal of Advertising Research., 44 (1), 126-42.
Tse, Alan C.B. and Chi-Fai Chan (2004), "The Relationship between Interactive Functions and Website Ranking," Journal of Advertising Research, 44, 369-74.
Turban, Efraim, Jae Lee, David King, and H. Michael Chung (2000), Electronic Commerce. A Managerial Perspective. Upper Saddle River, NJ: Prentice Hall.
Turkle, Shelly (1995), Life on the Screen: Identity in the Age of the Internet. New York: Simon and Schuster.
Tyagi, Robert K. (2004), "Technological Advances, Transaction Costs, and Consumer Welfare," Marketing Science, 23 (2), 335-44.
Urban, Glen L. (2004), Digital Marketing Strategy. Text and Cases. Upper Saddle River, NJ: Pearson Prentice Hall.
Urban, Glen L., Fareena Sultan, and William J. Qualls (2000), "Placing Trust at the Center of Your Internet Strategy," Sloan Management Review, 42 (1), 39-48.
Vakharia, Asoo J. (2002), "E-Business and Supply Chain Management," Decision Sciences, 33 (4), 495-504.
Välimäki, Mikko and Ville Oksanen (2002), "Evaluation of Open Source Licensing Models for a Company Developing Mass Market Software," in International Conference on Law and Technology. Cambridge, MA: LawTech.
van Alstyne, Marshall and Erik Brynjolfsson (2005), "Global Village or Cyber-Balkans? Modeling and Measuring the Integration of Electronic Communities," Management Science, 51 (6), 851-68.
van Baal, Sebastian and Christian Dach (2005), "Free Riding and Customer Retention across Retailers' Channels," Journal of Interactive Marketing, 19 (2), 75-85.
van Birgelen, Marcel , Ad de Jong, and Ko de Ruyter (2006), "Multi-Channel Service Retailing: The Effects of Channel Performance Satisfaction on Behavioral Intentions," Journal of Retailing, 18 (4), 367-77.
van den Poel, Dirk and Joseph Leunis (1999), "Consumer Acceptance of the Internet as a Channel of Distribution," Journal of Business Research, 45 (3), 249-56.
van Dolen, Willemijn M., Pratibha A. Dabholkar, and Ko de Ruyter (2007), "Satisfaction with Online Commercial Group Chat: The Influence of Perceived Technology Attributes, Chat Group Characteristics, and Advisor Communication Style," Journal of Retailing, 83 (3), 339-58.
van Riel, Allard C. R., Veronica Liljander, and Petra Jurriens (2001), "Exploring Consumer Evaluations of E-Services: A Portal Site," International Journal of Service Industry Management, 12 (4), 359-77.
Varadarajan, P. Rajan and Manjit S. Yadav (2002), "Marketing Strategy and the Internet: An Organizing Framework," Journal of the Academy of Marketing Science, 30 (4), 296-312.
Varian, Hal R. (1997), "Versioning Information Goods." Berkeley.
Varian, Hal R. and Carl Shapiro (2003), "Linux Adoption in the Public Sector: An Economic Analysis." Berkeley.
Veen, Jeffrey (2000), The Art and Science of Web Design. Indianapolis, Indiana: New Riders Publishing.
Venkatesan, Rajkumar, V. Kumar, and Nalini Ravishankar (2007), "Multichannel Shopping: Causes and Consequences," Journal of Marketing, 71 (2), 114-32.
Venkatesan, Rajkumar, Kumar Mehta, and Ravi Bapna (2007), "Do Market Characteristics Impact the Relationship between Retailer Characteristics and Online Prices?," Journal of Retailing, 83 (3), 309-24.
Venkatesh, Alladi (1998), "Cybermarketscapes and Consumer Freedoms and Identities," European Journal of Marketing, 32 (7/8), 664-76.
Venkatesh, Viswanath and Ritu Agarwal (2005), "Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels," Management Science, 52 (3), 367-82.
Venkatesh, Viswanath and Fred D. Davis (1996), "A Model of the Antecedents of Perceived Ease of Use: Development and Test," Decision Sciences, 27 (3), 451-81.
Venkatraman, N. and John C. Henderson (1998), "Real Strategies for Virtual Organizing," Sloan Management Review, 40 (1), 33-48.
Verganti, Roberto and Tomasso Buganza (2005), "Design Inertia: Designing for Life-Cycle Flexibility in Internet-Based Services," Journal of Product Innovation Management, 22 (3), 223-37.
Verhoef, Peter C. and Bas Donkers (2005), "The Effect of Acquisition Channels on Customer Loyalty and Cross-Buying," Journal of Interactive Marketing, 19 (2), 31-43.
Verhoef, Peter C., Scott A. Neslin, and Björn Vroomen (2007), "Multichannel Customer Management: Understanding the Research-Shopper Phenomenon," International Journal of Research in Marketing, 24 (2), 129-48.
Verona, Gianmario, Emanuela Prandelli, and Mohanbir Sawhney (2004), "Innovation and Virtual Environments: Towards Virtual Knowledge Brokers," in Working Paper. Milano.
Vesanen, Jari and Mika Raulas (2006), "Building Bridges for Personalization: A Process Model for Marketing," Journal of Interactive Marketing, 20 (1), 5-20.
Vickery, Shawnee K., Cornelia Droge, Theodore P. Stank, Thomas J. Goldsby, and Robert E. Markland (2004), "Performance Implications of Media Richness in a Business-to-Business Service Environment: Direct Versus Indirect Benefits," Management Science, 50 (8), 1106-19.
Vilnai-Yavetz, Iris and Anat Rafaeli (2006), "Aesthetics and Professionalism of Virtual Servicescapes," Journal of Service Research, 8 (3), 245-59.
Vishwanath, Vijay and Gerry Mulvin (2001), "Multi-Channels: The Real Winners in the B2c Internet Wars," Business Strategy Review, 12 (1), 25-33.
Viswanathan, Siva (2005), "Competing across Technology-Differentiated Channels: The Impact of Network Externalities and Switching Costs," Management Science, 51 (3), 483-96.
Viswanathan, Siva, Jason Kuruzovich, Sanjay Gosain, and Ritu Agarwal (2007), "Online Intermediaries and Price Discrimination: Evidence from the Automotive Retailing Sector," Journal of Marketing, 71 (3), 89-107.
Von Hippel, Eric (2001), "Innovation by User Communities: Learning from Open-Source Software," Sloan Management Review, 42 (4), 82-86.
von Hippel, Eric (1986), "Lead Users: A Source of Novel Product Concepts," Management Science, 32 (7), 791-805.
von Hippel, Eric and Georg von Krogh (2003), "Open Source Software and The "Private-Collective" Innovation Model: Issues for Organization Science," Organization Science, 14 (2), 209-23.
von Krogh, Georg and Eric Von Hippel (2006), "The Promise of Research on Open Source Software," Management Science, 52 (7), 975-83.
Voss, Christopher A. (2000), "Developing an Eservice Strategy," Business Strategy Review, 11 (1), 21-33.
Vrechopoulos, Adam P., Robert M. O'Keefe, Georgios I. Doukidis, and George J. Siomkos (2004), "Virtual Store Layout: An Experimental Comparison in the Context of Grocery Retail," Journal of Retailing, 80 (1), 13-22.
Vroomen, Björn, Bas Donkers, Peter C. Verhoef, and Philip Hans Franses (2005), "Selecting Profitable Customers for Complex Services on the Internet," Journal of Service Research, 8 (1), 35-47.
Vulkan, Nir (2003), The Economics of E-Commerce. Princeton, New Jersy: Princeton University Press.
Wagner, Suzanne C. and G. Lawrence Sanders (2001), "Considerations in Ethical Decision-Making and Software Piracy," Journal of Business Ethics, 19 (1/2), 161-67.
Walczuch, Rita and Henriette Lundgren (2004), "Psychological Antecedents of Institution-Based Consumer Trust in E-Retailing," Information & Management, 42 (1), 159-77.
Wallace, David W., Joan L. Giese, and Jean L. Johnson (2004), "Customer Loyalty in the Context of Multiple Channel Strategies," Journal of Retailing, 80, 249-63.
Wang, Eric T. G. and Abraham Seidman (1995), "Electronic Data Interchange: Competitive Externalities and Strategic Implementation Policies," Management Science, 41 (3), 401-18.
Wang, Fang, Michael Head, and Norm Archer (2000), "A Relationship-Building Model for the Web Retail Marketplace," Internet Research, 10 (5), 374-84.
Wang, Fang, Milena M. Head, and Norm Archer (2002), "E-Tailing: An Analysis of Web Impacts on the Retail Market," Journal of Business Strategies, 19 (1), 73-93.
Wang, Hui-Chih, John G. Pallister, and Gordon R. Foxall (2006), "Innovativeness and Involvement as Determinants of Website Loyalty: I. A Test of the Style/Involvement Model in the Context of Internet Buying," Technovation, 26 (12), 1357-65.
---- (2006), "Innovativeness and Involvement as Determinants of Website Loyalty: Ii. Determinants of Consumer Loyalty in B2c E-Commerce," Technovation, 26 (12), 1366-73.
---- (2006), "Innovativeness and Involvement as Determinants of Website Loyalty: Iii. Theoretical and Managerial Contributions," Technovation, 26 (12), 1374-83.
Wang, Kuo-Ching, Shu-Hui Chou, Che-Jen Su, and Hsin-Yi Tsai (2007), "More Information, Stronger Effectiveness? Different Group Package Tour Advertising Components on Web Page," Journal of Business Research, 60 (4), 382-87.
Wang, Liz C., Julie Baker, Judy A. Wagner, and Kirk Wakefield (2007), "Can a Retail Web Site Be Social?," Journal of Marketing, 71 (3), 143-57.
Wang, Sijun, Sharon E. Beatty, and William Foxx (2004), "Signaling the Trustworthiness of Small Online Retailers," Journal of Interactive Marketing, 18 (1), 53-69.
Ward, James C. and Amy L. Ostrom (2006), "Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites," Journal of Consumer Research, 33 (2), 220-30.
---- (2003), "The Internet as Information Minefield: An Analysis of the Source and Content of Brand Information Yielded by Net Searches," Journal of Business Research, 56 (11), 907-14.
Ward, Michael R. and Michael J. Lee (2000), "Internet Shopping, Consumer Search and Product Branding," Journal of Product and Brand Management, 9 (1), 6-20.
Ward, Steven, Kate Bridges, and Bill Chitty (2005), "Do Incentives Matter? An Examination of on-Line Privacy Concerns and Willingness to Provide Personal and Financial Information," Journal of Marketing Communications, 11 (1), 21-40.
Warden, Clyde A., Mengkuan Lai, and Wann-Yih Wu (2002), "How Worldwide Is Marketing Communication on the World Wide Web?," Journal of Advertising Research, 42 (5), 72-86.
Warrington, Traci B., Nadia J. Abgrab, and Helen M. Caldwell (2000), "Building Trust to Develope Competitive Advantage in E-Business Relationships," Competitiveness Review, 10 (2), 160-68.
Wathieu, Luc, Lyle Brenner, Ziv Carmon, Aimee Drolet, John Gourville, A. V. Muthukrishnan, Nathan Novemsky, Rebecca K. Ratner, and George Wu (2002), "Consumer Control and Empowerment: A Primer," Marketing Letters, 13 (3), 297-305.
Watson, Richard T., Marie-Claude Boudreau, Martina Greiner, Donald Wynn, Paul York, and Rusen Gul (2005), "Governance and Global Communities," Journal of International Management, 11 (2), 125-42.
Watson, Richard T., Leyland F. Pitt, Pierre Berthon, and George M. Zinkhan (2002), "U-Commerce: Expanding the Universe of Marketing," Journal of the Academy of Marketing Science, 30 (4), 333-47.
Weathers, Danny and Igor Makienko (2006), "Assessing the Relationships between E-Tail Success and Product and Web Site Factors," Journal of Interactive Marketing, 20 (2), 41-54.
Weathers, Danny, Subhash Sharma, and Stacy L. Wood (2007), "Effects of Online Communication Practices on Consumer Perceptions of Performance Uncertainty for Search and Experience Goods," Journal of Retailing, 83 (4), 393-401.
Webster, Frank (2004), The Information Society Reader. London: Routledge.
Webster, Frederick E., Jr. (1998), "Interactivity and Marketing Paradigm Shifts," Journal of Interactive Marketing, 12 (1), 54-55.
Wehmeyer, Kai (2005), "Aligning It and Marketing: The Impact of Database Marketing and Crm," Journal of Database Marketing & Customer Strategy Management, 12 (3), 243-56.
Wei, Sherrie, Hein F. Ruys, Hubert B. van Hoof, and Thomas E. Combrink (2001), "Uses of the Internet in the Global Hotel Industry," Journal of Business Research, 54 (3), 235-41.
Weijters, Bert, Devarajan Rangarajan, Tomas Falk, and Niels Schillewaert (2007), "Determinants and Outcomes of Customers' Use of Self-Service Technolog in a Retail Setting," Journal of Service Research, 10 (1), 3-21.
Weinberg, Bruce D., Paul D. Berger, and Richard C. Hanna (2003), "A Belief-Updating Process for Minimizing Waiting Time in Multiple Wating-Time Events: Application in Website Design," Journal of Interactive Marketing, 17 (4), 24-37.
Weinberg, Bruce D. and Lenita Davis (2005), "Exploring the Wow in Online-Auction Feedback," Journal of Business Research, 58 (11), 1609-21.
Weischedel, Birgit, Sheelagh Matear, and Kenneth R. Deans (2005), "A Qualititative Approach to Investigating Online Strategic Decision Making," Qualitative Marketing Research, 8 (1), 61-76.
---- (2005), "The Use of Emetrics in Strategic Marketing Decisions: A Preliminary Investigation," International Journal of Internet Marketing and Advertising, In Press.
Weiser, Mark (1991), "The Computer for the Twenty-First Century," Scientific American, 265 (3), 94-104.
Weitz, Barton A. (2001), "Electronic Retailing: Market Dynamics and Entrepreneurial Opportunities," in Entrepreneurship and Economic Growth in the American Economy, Gary D. Libecap, Ed. Vol. 12: Elsevier Science.
Wellman, Barry, Janet Salaff, Dimitrina Dimitrova, Laura Garton, Milena Guila, and Caroline Haythornthwaite (1996), "Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual Community," Annual Review of Sociology, 22, 213-38.
Wendel, Sonja and Benedict G. C. Dellaert (2005), "Situation Variation in Consumer Media Channel Consideration," Journal of the Academy of Marketing Science, 33 (4), 575-84.
Wenger, Michael J. and David G. Payne (1996), "Comprehension and Retention of Nonlinear Text: Considerations of Working Memory and Material-Appropriate Processing," American Journal of Psychology, 109 (1), 93-130.
West, Patricia M., Dan Ariely, Steven Bellman, Eric T. Bradlow, Eric J. Johnson, Barbara E. Kahn, John D. C. Little, and David A. Schkade (1999), "Agents to the Rescue?," Marketing Letters, 10 (3), 285-300.
Wheeler, Bradley C. (2002), "Nebic: A Dymamic Capabilties Theory for Assessing Net-Enablement," Information Systems Research, 13 (2), 125-46.
Whiting, Anita and Naveen Donthu (2006), "Managing Voice-to-Voice Encounters: Reducing the Agony of Being Put on Hold," Journal of Service Research, 8 (3), 234-44.
Widing II, Robert E. and W. Wayne Talarzyk (1993), "Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments," Journal of Marketing Research, 30 (2), 125-41.
Wiertz, Caroline (2005), "The Kindness of Strangers: Studies on Customer Behavior in Commercial Virtual Communities," in Doctoral Dissertation. University of Maastricht.
Wiertz, Caroline, Ko de Ruyter, Benedict G. C. Dellaert, and Charla Mathwick (2005), "The Drivers and Marketing Implications of Community Citizenship Behavior in Online Communities for Service Delivery," in Proceedings of the 14th Annual AMA Frontiers in Services Conference. Tempe, AZ.
Wijnholds, Heiko deB. and Michael W. Little (2005), "Regulatory and Marketing Challenges between the U.S. And Eu for Online Markets," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Wijnhoven, Fons (2002), "The Importance of Information Goods Abstraction Levels for Information Commerce Process Models," Journal of Electronic Commerce Research, 3 (2), 40-49.
Williams, Russell and Miriam Dargel (2004), "From Servicescape to Cyberscape," Marketing Intelligence & Planning, 22 (2/3), 310-20.
Williams, Ruth L. (1999), "Managing an on-Line Community," Journal for Quality and Participation, 22 (6), 54-55.
Williams, Ruth L. and Joseph Cothrel (2000), "Four Smart Ways to Run Online Communities," Sloan Management Review, 41 (4), 81-91.
Wilson, Hugh and Elizabeth Daniel (2007), "The Multi-Channel Challenge: A Dynamic Capability Approach," Industrial Marketing Management, 36 (1), 10-20.
Wilson, Hugh N. and Malcolm H. B. McDonald (2001), "An Evaluation of Styles of It Support for Marketing Planning," European Journal of Marketing, 35 (7/8), 815-42.
Wilson, Susan G. and Ivan Abel (2002), "So You Want to Get Involved in E-Commerce," Industrial Marketing Management, 31 (2), 85-94.
Wind, Jerry and Arvind Rangaswamy (2001), "Customerization: The Next Revolution in Mass Customization," Journal of Interactive Marketing, 15 (1), 13-32.
Wind, Yoram and Vijay Mahajan (2002), "Convergence Marketing," Journal of Interactive Marketing, 16 (2), 64-79.
Wind, Yoram, Vijay Mahajan, and Robert E. Gunther (2002), Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Upper Saddle River, NJ: Prentice Hall.
Winer, Russ A. (2001), "A Framework for Customer Relationship Management," California Management Review, 43 (4), 89-105.
Winer, Russell S., John Deighton, Sunil Gupta, Eric J. Johnson, Barbara A. Mellers, Vicki G. Morwitz, Thomas O'Guinn, Arvind Rangaswamy, and Alan G. Sawyer (1997), "Choice in Computer-Mediated Environments," Marketing Letters, 8 (3), 287-96.
Wittel, Gregory L. and S. Felix Wu (2004), "On Attacking Statistical Spam Filters," in First Conference on Email and Anti-Spam (CEAS). Mountain View, CA.
Wöber, Karl W., Arno Scharl, Martin Natter, and Alfred Taudes (2002), "Success Factors of European Hotel Web Sites," in Information and Communication Technologies in Tourism 2002, Karl W. Wöber and Andrew J. Frew and Martin Hitz, Eds. Wien: Springer.
Wolf, J. L., M. S. Squillante, P. S. Yu, J. Sethuraman, and L. Ozsen (2002), "Optimal Crawling Strategies for Web Search Engines," in Proceedings of the International World-Wide Web Conference, Serial Position (Ed.).
Wolfinbarger, Mary and Mary C. Gilly (2003), "Etailq: Dimensionalizing, Measuring and Predicting Etail Quality," Journal of Retailing, 79 (3), 183-98.
---- (2001), "Shopping Online for Freedom Control and Fun," California Management Review, 43 (2), 34-55.
Wolin, Lori D. and Pradeep Korgaonkar (2003), "Web Advertising: Gender Differences in Beliefs, Attitudes and Behavior," Internet Research, 13 (5), 375-85.
Wu, Dazhong, Gautam Ray, Xianjun Geng, and Andrew B. Whinston (2004), "Implications of Reduced Search Cost and Free Riding in E-Commerce," Marketing Science, 23 (2), 255-62.
Wu, Fang, Vijay Mahajan, and Sridha Balasubramanian (2003), "An Analysis of E-Business Adoption and Its Impact on Business Performance," Journal of the Academy of Marketing Science, 31 (4), 425-47.
Wu, Fang, Sengun Yeniyurt, Daekwan Kim, and S. Tamar Cavusgil (2006), "The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View," Industrial Marketing Management, 35 (4), 493-504.
Wu, Jianan and Dan Padgett (2004), "A Direct Comparative Framework of Customer Satisfaction: An Application to Internet Search Engines," Journal of Interactive Marketing, 18 (2), 32-50.
Wu, Jianan and Arvind Rangaswamy (2003), "A Fuzzy Set Model of Search and Consideration with an Application to an Online Market," Marketing Science, 22 (3), 411-34.
Wu, Jen-Her and Shu-Ching Wang (2005), "What Drives Mobile Commerce? An Empirical Evaluation of the Revised Technology Acceptance Model," Information & Management, 42, 719-29.
Wu, Ling-Ling and Jia-Yan Lin (2006), "The Quality of Consumers' Decision-Making in the Environment of E-Commerce," Psychology & Marketing, 23 (4), 297-311.
Wu, Shin-Yu and G. Anandalingam (2002), "Optimal Customized Bundle Pricing for Information Goods," in Smith Papers Online. College Park, MD.
Wu, Shin-Yu, Lorin M. Hitt, Pei-Yu Chen, and G. Anandalingam (2008), "Customized Bundle Pricing for Information Goods: A Nonlinear Mixed-Integer Programming Approach," Management Science, 54 (3).
Xia, Lan and Kent B. Monroe (2004), "Price Partitioning on the Internet," Journal of Interactive Marketing, 18 (4), 63-73.
Xing, Xialon, Zhenlin Yang, and Fang-Fang Tang (2006), "A Comparison of Time-Varying Online Price Dispersion between Multichannel Dotcom Dvd Retailers," Journal of Interactive Marketing, 20 (2), 3-20.
Yadav, Manjit S. and P. Rajan Varadarajan (2005), "Understanding Product Migration in the Electronic Marketplace: A Conceptual Framework," Journal of Retailing, 81 (2), 125-40.
Yadav, Manjit S. and Rajan Varadarajan (2005), "Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research," Journal of the Academy of Marketing Science, 33 (4), 585-603.
Yamin, Mohammad and Rudolf R. Sinkovics (2006), "Online Internationalisation, Psychic Distance Reduction and the Virtuality Trap," International Business Review, 15 (4), 339-60.
Yang, Hee-Don, Robert M. Mason, and Abhijit Chaudhury (2001), "The Internet, Value Chain Visibility, and Learning," International Journal of Electronic Commerce, 6 (1), 101-20.
Yang, I., Hawoong Jeong, B. Kahng, and Albert-László Barabási (2003), "Emerging Behavior in Electronic Bidding," Physical Review E, 68 (1), 016102.
Yang, Zhilin and Minjoon Jun (2002), "Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives," Journal of Business Strategies, 19 (1), 19-41.
Yang, Zhilin, Jun Minjoon, and Robin T. Peterson (2004), "Measuring Customer Perceived Online Service Quality: Scale Development and Managerial Implications," International Journal of Operations and Production Management, 24 (11), 1149-74.
Yelkur, Rama and Maria Manuela Nêveda DaCosta (2001), "Differential Pricing and Segmentation on the Internet: The Case of Hotels," Management Decision, 39 (4), 252-61.
Yeo, Alvin Y. C. and Michael K. M. Chaim (2005), "Unlocking E-Customer Loyalty," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.
Ying, Yuanping, Fred Feinberg, and Michel Wedel (2006), "Leveraging Missing Ratings to Improve Online Recommendation Systems," Journal of Marketing Research, 43 (3), 355-65.
Yoo, Byungjoon, Vidyanand Choudhary, and Tridas Mukhopadhyay (2007), "Electronic B2b Marketplaces with Different Ownership Structures," Management Science, 53 (6), 952-61.
Yoo, Boonghee and Naveen Donthu (2001), "Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (Sitequal)," Quarterly Journal of Electronic Commerce, 2 (1), 31-46.
Yoo, Chan Yun and Kihan Kim (2005), "Processing of Animation in Online Banner Advertising: The Roles of Cognitive and Emotional Responses," Journal of Interactive Marketing, 19 (4), 18-33.
Yoo, W., K. Suh, and M. Lee (2002), "Exploring the Factors Enhancing Member Participation in Virtual Communities," Journal of Global Information Management, 10 (3), 55-71.
Yook, Soon-Hyung, Hawoong Jeong, and Albert-László Barabási (2002), "Modeling the Internet's Large-Scale Topology," in Proceedings of the National Academy of Sciences Vol. 99.
Yoon, Sung-Joon (2002), "The Antecedents and Consequences of Trust in Online-Purchase Decisions," Journal of Interactive Marketing, 16 (2), 47-63.
---- (2003), "An Experimental Approach to Understanding Banner Adverts' Effectiveness," Journal of Targeting, Measurement and Analysis for Marketing, 11 (3), 255-72.
Yoon, Sung-Joon and Joo-Ho Kim (2001), "Is the Internet More Effective Than Traditional Media? Factors Affecting the Choice of Media.," Journal of Advertising Research (6), 53-60.
Yousafzai, Shumaila Y., John G. Pallister, and Gordon R. Foxall (2005), "Strategies for Building and Communicating Trust in Electronic Banking: A Field Experiment," Psychology & Marketing, 22 (2), 181-201.
Zaheer, Srilata and Shalini Manrakhan (2001), "Concentration and Dispersion in Global Industries: Remote Electronic Access and the Location of Economic Activities," Journal of International Business Studies, 32 (4), 667-86.
Zahir, Sajjad, Brian Dobing, and M. Gordan Hunter (2002), "Cross-Cultural Dimensions of Internet Portals," Internet Research, 12 (3), 210-20.
Zaphiris, Panayiotis G. (1997), "Depth Vs Breadth in the Arrangement of Web Links," Student HCI Online Research Experiments.
Zauberman, Gal (2003), "The Intertemporal Dynamics of Consumer Lock-In," Journal of Consumer Research, 30 (3), 405-19.
Zeithaml, Valarie A., A. Parasuraman, and Arvind Malhotra (2003), "Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge," Journal of the Academy of Marketing Science, 30 (4), 362-75.
Zeithammer, Robert (2006), "Forward-Looking Bidding in Online Auctions," Journal of Marketing Research, 43 (3), 462-76.
Zeithammer, Robert and Peter J. Lenk (2004), "Bayesian Analysis of the Multinomial Probit Model with Varying Choice-Sets," in Working Paper. Chicago.
Zemke, Ron and Tom Connellan (2001), E-Service. New York: Amacom.
Zeng, Ming and Werner J. Reinartz (2003), "Beyond Online Search: The Road to Profitability," California Management Review, 45 (2), 107-30.
Zettelmeyer, Florian (2000), "Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels," Journal of Marketing Research, 37 (3), 292-308.
Zettelmeyer, Florian, Fiona Scott Morton, and Jorge Silva-Risso (2006), "How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data," Journal of Marketing Research, 43 (2), 168-81.
Zhang, Jie and Lakshman Krishnamurthi (2004), "Customizing Promotions in Online Stores," Marketing Science, 23 (4), 561-78.
Zhang, Ping (2000), "The Effects of Animation on Information Seeking Performance on the World Wide Web: Securing Attention or Interfering with Primary Tasks?," Journal of the Association for Information Systems, 1 (1), 1-28.
Zhao, Hao and Yong Cao (2004), "The Role of E-Tailer Inventory Policy on E-Tailer Pricing and Profitability," Journal of Retailing, 80, 207-19.
Zhao, Wenyong, Brian L. Massey, Jamie Murphy, and Fang Liu (2003), "Cultural Dimensions of Website Design and Content," Prometheus, 21 (1), 75-84.
Zhou, Tao, Xiao-Pu Han, and Bing-Hong Wang (2008), "Towards the Understanding of Human Dynamics," in arXiv:0801.1389v1 [physics.soc-ph]: arXiv.
Zhou, Zheng and Yeqing Bao (2002), "User's Attitudes toward Web Advertising: Effects of Internet Motivation and Internet Ability," in Advances in Consumer Research Vol. 29: Association for Consumer Research.
Zhu, Kevin (2004), "Information Transparency of Business-to-Business Electronic Markets: A Game-Theoretic Analysis," Management Science, 50 (5), 670-85.
Zhu, Zhen, Cheryl Nakata, K. Sivakumar, and Dhruv Grewal (2007), "Self-Service Technology Effectiveness: The Role of Design Features and Individual Traits," Journal of the Academy of Marketing Science, 35 (4), 492-506.
Zhuang, Youlong and Albert L. Lederer (2006), "A Resource-Based View of Electronic Commerce," Information & Management, 43 (251-261).
Zinkhan, George M. (2004), "Accessing Academic Research through an E-Database: Issues of Journal Quality and Knowledge Use," Journal of the Academy of Marketing Science, 32 (4), 369-70.
---- (2005), "The Marketplace, Emerging Technology and Marketing Theory," Marketing Theory, 5 (1), 105-15.
---- (2002), "Promoting Services Via the Internet: New Opportunities and Challenges," Journal of Services Marketing, 16 (5), 412-31.
Zmud, Robert W. and L. Eugene Apple (1992), "Measuring Technology Incorporation/Infusion," Journal of Product Innovation Management, 9 (June), 148-55.
Zugelder, Michael T. (2005), "Legal Online Marketing Issues: Opportunities and Challenges," in Advances in Electronic Marketing, Irvine Clarke III and Theresa B. Flaherty, Eds. Hershey, PA: The Idea Group.