Bibliographies

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General Marketing Bibliographies

Bibliographies for Specific Areas or Topics

Brand Personality - Compiled by Karsten Kilian from an ELMAR lit request.
Brand Management Book Reviews - From JM and JMR book review editors
Brands and Branding - From syllabus readings lists via an ELMAR request.
Business Ethics - CSR-Literature.net online bibliography in business ethics.
CB Seminar Reading Lists - By Rajiv Vaidyanathan, from the ACR Web site.
Department Stores and Retailing - Historical citations by Robert D. Tamilia.
Electronic Marketing - Citation lists from the AIS and from Charles Hofacker.
Loyalty and Commitment - By Xiang (Robert) Li with help from ELMAR readers.
Marketing Metrics - Books, articles and other teaching materials as well.
Methods - A variety of books on various research methods, reviewed in JMR.
Mobile Business - M-lit is an online bibliographical database on m-commerce.
Movie Marketing - Intro lit by Thorsten Hennig-Thurau and Victor Henning
Neuroscience - Slides, readings on how neuroscience can inform CB research.
International Marketing - Set of readings compiled by the AMA Global SIG.
International Retailing - On the internationalization of retailing by Hasan Gilani.
Quantitative Books - Free access is available to these books for the PhD level.
Retail Corporate Branding - By Hasan Gilani with member and open versions.
Social Network Analysis - Networks in marketing theory by Jennifer Chandler.
Structural Equation Modeling Reference List - Compiled by Jason Newsom.
Survey Research - An annotated bibliography compiled by Betty C. Jung.

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