ARC: Research: Bibliographies: The Personality of Brands
areas: product: readings
ARContribution by Karsten Kilian along with others responding to her ELMAR request
Related ARContent:
Alvarez-Ortiz, Cecilia and Judy Harris (2002) Assessing the Structure of Brand Personality Among Global and Local Mexican Brands. American Marketing Association, Conference Proceedings, 13, 263 [Google Scholar].
Austin, J.R., Siguaw, J.A. and Mattila, A.S. (2003) A Re-Examination of the Generalizability of the Aaker Brand Personality Measurement Framework, Journal of Strategic Marketing, 11 (2), 77-92 [Google Scholar].
Azoulay, Audrey and Jean-Noel Kapferer (2003) Do Brands Personality Scales Really Measure Brand Personality?" Journal of Brand Management, 11(2), 143-155 [Google Scholar].
Bauer, H.H., Maeder, R. and Huber, F. (2000) An Investigation of the Brand Personality Scale, Assessment of validity and implications with regard to brand policy in European cultural domains, Proceedings of the Academy of Marketing Science Multicultural Conference, Kowloon, Hong Kong [Google Scholar].
Close, Angeline Grace (2005), Brand Personality, Doctoral Dissertation, The University of Georgia [Google Scholar].
Danaher, Peter J. and Robyn S. Stevenson (2004) Brand Personality and Advertising Effectiveness, An Empirical Investigation of the Relationship between Brand Personality and Advertising Effectiveness, EMAC Proceedings [Google Scholar].
Diamantopoulos, A. , Smith, G. and Grime, I. (2005) The Impact of Brand Extensions on Brand Personality: Experimental Evidence, European Journal of Marketing, 39 (1/2), 129-149 [Google Scholar].
Durgee, Jeffrey F. (1988) Commentary: Understanding Brand Personality. Journal of Consumer Marketing, 5(3), 21-25 [Google Scholar].
Ferrandi, J.-M., Merunka, D., Valette-Florence, P. and De Barnier, V. (2002) Brand Personality: How Well Does a Human Personality Scale Apply to Brands?, Asia Pacific Advances in Consumer Research, 5, 53-60 [Google Scholar].
Ferrandi, J.-M., Valette-Florence, P. and Fine-Falcy, S. (2000) Aaker's Brand Personality Scale in a French Context: A Replication and Preliminary Test of Validity, in: Developments in Marketing Science, 23, 7-13 [Google Scholar].
Johar, Gita Venkataramani, Jaideep Sengupta, and Jennifer L. Aaker (2005), "Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing," Journal of Marketing Research, 42 (4) [Google Scholar].
Kim, H.-S. (2000) Examination of Brand Personality and Bran Attitude Within the Apparel Product Category, Journal of Fashion Marketing and Management, 4(3), 243-252 [Google Scholar].
Kim, C.K., Han. D. and Park, S.-B. (2001) The Effect of Brand Perosnality and Barnd Identification on Brand Loyalty: Applying the Theory of Social Identification, Japanese Psychological Research, 43(4), 195-206 [Google Scholar].
Haigood, Traci L.(2001) Deconstructing Brand Personality. American Marketing Association Conference Proceedings, Summer, 12, 327 [Google Scholar].
Phau, I. & Lau, K.C. (2000) Conceptualising brand personality: A review and research propositions, Journal of Targeting, Measurement and Analysis for Marketing, 9(1), 52-69 [Google Scholar].
Rojas-Méndez, José I., Isabel Erenchun-Podlech and Elizabeth Silva-Olave (2004) The Ford brand personality in Chile, Corporate Reputation Review, 7 (3), 232-251 [Google Scholar].
Siguaw, J., Mattila, A. and Austin, J. (1999) The Brand Personality Scale, An Application for Restaurants, Cornell Hotel and Restaurant Administration Quarterly, June, 48-55 [Google Scholar].
Smit, E.G., Berge, E. van den and Franzen, G. (2003). Brands are just like real people!, in: F. Hansen & L. Bech Christensen, Branding and Advertising, 22-43 [Google Scholar].
Sung, Yongjun and Spencer Tinkham (2005) Brand personality structures in the United States and Korea: Common and culture-specific factors. Journal of Consumer Psychology, 15(4), 334-350 [Google Scholar].
Villegas, J. Earnhart, K. and Burns, N. (2000) The Brand Personality Scale: An Application for the Personal Computer Industry, 108. Annual Convention of the American Psychological Association, Washington D.C., August [Google Scholar].
Wysong, W. (2000) This Brand's For You: A Conceptualization and Investigation of Brand Personality as a Process with Implications for Brand Management, Doctoral Dissertation, University of Texas at Arlington [Google Scholar].