Community

areas: cb: readings

Related ARContent: Network Theory

ARContribution by Jennifer Chandler

Achrol, R. S. and P. Kotler (1999), "Marketing in the network economy," Journal of Marketing, 63, 146-63 [Google Scholar].

Achrol, Ravi (1997), "Changes in the Theory of Interorganizational Relations in Marketing: Toward a Network Paradigm," Journal of the Academy of Marketing Science, 25 (1), 56-71 [Google Scholar].

Allen, Douglas E (2002), "Toward a theory of consumer choice as sociohistorically shaped practical experience: The fits-like-a-glove (FLAG) framework," Journal of Consumer Research, 28 (4), 515-33 [Google Scholar].

Anderson, James C., Hakan Hakansson, and Jan Johanson (1994), "Dyadic Business Relationships Within a Business Network Context," Journal of Marketing, 58 (October), 1-15 [Google Scholar].

Antia, Kersi D and Gary L Frazier (2001), "The severity of contract enforcement in interfirm channel relationships," Journal of Marketing, 65 (4), 67-82 [Google Scholar].

Bagozzi, Richard P., Geraldine Henderson, Pratibha A. Dabholkar, and Dawn Iacobucci (1996), "Network Analyses of Hierarchical Cognitive Connections Between Concrete and Abstract Goals: An Application to Consumer Recycling Attitudes and Behaviors," Networks in Marketing, ed. Dawn Iacobucci, Thousand Oaks, CA: Sage Publications, Inc [Google Scholar].

Bagozzi, Richard P. and Utpal M. Dholakia (2002), "Intentional Social Action in Virtual Communities," Journal of Interactive Marketing, 16 (2), 2-21 [Google Scholar].

Barábasi, Alberto-László(2003), Linked: The New Science of Networks, Perseu Book Group [Journal of Marketing Research Book Review] [Journal of Marketing Research Book Review] [Google Scholar]

Bearden, W. O. and M. J. Etzel (1982), "Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, 9 (2), 183-94 [Google Scholar].

Bhattacharya, C. B., H. Rao, and M. A. Glynn (1995), "Understanding the Bond of Identification - an Investigation of Its Correlates among Art-Museum Members," Journal of Marketing, 59 (4), 46-57 [Google Scholar].

Bornholdt, Stefan and Heinz Georg Schuster (2002), Handbook of Graphs and Networks: From the Genome to the Internet, Wiley-VCH [Journal of Marketing Research Book Review] [Google Scholar]

Bristor, Julia M. and M. J. Ryan (1987), "The Buying Center Is Dead, Long Live the Buying Center," Advances in Consumer Research, 14, 255-58 [Google Scholar].

Bristor, Julia M. (1988), "Coalitions in Organizational Purchasing: An Application of Network Analysis," in Advances in Consumer Research, Michael J. Houston (Ed.). 15 ed. Provo, UT: Advances in Consumer Research [Google Scholar].

Brown, Jacqueline Johnson and Peter H. Reingen (1987), "Social Ties and Word-of-Mouth Referral Behavior," Journal of Consumer Research, 14 (3), 350-62 [Google Scholar].

Burnkrant, Robert E. and Alain Counsineau (1975), "Informational and Normative Social Influence in Buyer Behavior," Journal of Consumer Research, 2 (December), 206-15 [Google Scholar].

Chandrashekaran, Murali, Beth A. Walker, James C. Ward, and Peter H. Reingen (1996), "Modeling individual preference evolution and choice in a dynamic group setting," Journal of Marketing Research, 33 (2), 211-24 [Google Scholar].

Coleman, J., E. Katz, and H. Menzel (1957), "The Diffusion of an Innovation among Physicians," Sociometry, 20 (4), 253-70 [Google Scholar].

Czepiel, J. A. (1974), "Word-of-Mouth Processes in Diffusion of a Major Technological Innovation," Journal of Marketing Research, 11 (2), 172-80 [Google Scholar].

Czepiel, John A. (1973), "Using Sociometric Techniques in the Analysis of Social Processes in Industrial Communities," in 1973 National Conference: American Marketing Association [Google Scholar].

Dahlstrom, R. and R. Ingram (2003), "Social networks and the adverse selection problem in agency relationships," Journal of Business Research, 56 (9), 767-75[Google Scholar].

Dawes, Philip L, Don Y Lee, and Grahame R. Dowling (1998), "Information control and influence in emergent buying centers," Journal of Marketing, 62 (3), 55-69 [Google Scholar].

Ellis, P. (2000), "Social ties and foreign market entry," Journal of International Business Studies, 31 (3), 443-69 [Google Scholar].

Ellis, Paul and Anthony Pecotich (2001), "Social factors influencing export initiation in small and medium-sized enterprises," Journal of Marketing Research, 38 (1), 119-31 [Google Scholar].

Ford, David Ed. (2002), Understanding Business Marketing and Purchasing. London: Thomson Learning [Google Scholar] .

Frankwick, Gary L, James C Ward, Michael D Hutt, and Peter H Reingen (1994), "Evolving patterns of organizational beliefs in the formation of strategy," Journal of Marketing, 58 (2), 96-121 [Google Scholar].

Frenzen, Jonathan and Kent Nakamoto (1993), "Structure, Cooperation and the Flow of Market Information," Journal of Consumer Research, 20, 360-75 [Google Scholar].

Gremler, D. D., K. P. Gwinner, and S. W. Brown (2001), "Generating positive word-of-mouth communication through customer-employee relationships," International Journal of Service Industry Management, 12 (1), 44-59 [Google Scholar].

Griffin, A. and J. R. Hauser (1992), "Patterns of Communication among Marketing, Engineering and Manufacturing - a Comparison between 2 New Product Teams," Management Science, 38 (3), 360-73 [Google Scholar].

Hansen, Morten T (1999), "The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge Across Organizational Subunits," Administrative Science Quarterly, 44, 81-111 [Google Scholar].

Henderson, Geraldine R. (2004), "Consumer Associative Networks as Process-Tracing Measures of Brand Feedback Effects," in Handbook of Marketing, Manfred Bruhn (ed.), Gabler Press [Google Scholar]

Henderson, Geraldine R., Dawn Iacobucci, and Bobby J. Calder (1998), "Brand Diagnostics: Mapping Branding Effects Using Consumer Associative Networks," European Journal of Operational Research, 111 (2), December, 306-327 [Google Scholar].

Henderson, Geraldine R., Dawn Iacobucci, and Bobby J. Calder (1998) "Brand Constructs: The Complementarity of Consumer Associative Networks and Multidimensional Scaling," Marketing Science Institute Working Paper Series, 98-128 (December) [Google Scholar].

Henderson, Geraldine R., Dawn Iacobucci, and Bobby J. Calder (2002), "Using Network Analysis to Understand Brands," Advances in Consumer Research, 29, Valdosta, GA: Association for Consumer Research [Google Scholar].

Hiltz, S. R. and K. Johnson (1990), "User Satisfaction with Computer-Mediated Communication-Systems," Management Science, 36 (6), 739-64 [Google Scholar].

Hirschman, Elizabeth C. and David Mazursky (1982), "A Trans-Organizational Investigation of Retail Buyers' Criteria and Information Sources," New York University Institute of Retail Management, Working Paper No. 82-8 [Google Scholar].

Hopkins, Nigel, Geraldine Henderson and Dawn Iacobucci (1995), "Actor Equivalence in Networks: The Business Ties That Bind," Journal of Business-to-Business Marketing, 2, 3-31 [Google Scholar].

Houston, Mark B., Beth A. Walker, Michael D. Hutt, and Peter H. Reingen (2001), "Cross-unit competition for a market charter: The enduring influence of structure," Journal of Marketing, 65 (2), 19-35 [Google Scholar].

Houston, Mark B., Michael D. Hutt, Christine Moorman, Peter H. Reingen, Aric Rindfleisch, Vanitha Swaminathan, and Beth A. Walker (2004), "A Network Perspective on Marketing Strategy Performance," in Assessing Marketing Strategy Performance, Don Lehmann and Christine Moorman, Eds. Cambridge, MA: Marketing Science Institute [Google Scholar].

Huberman, Bernardo (2003), Six Degrees: The Science of a Connected Age, W. W. Norton [Journal of Marketing Research Book Review] [Google Scholar]

Hutt, Michael D. and Peter H. Reingen (1987), "Social Network Analysis - Emergent Versus Prescribed Patterns in Organizational Buying Behavior," Advances in Consumer Research, 14, 259-63 [Google Scholar].

Hutt, Michael D., Peter H. Reingen, and John R. Ronchetto, Jr (1988), "Tracing Emergent Processes in Marketing Strategy Formation," Journal of Marketing, 52 (1), 4-20 [Google Scholar].

Iacobucci, Dawn (1996), "Introduction," in Networks in Marketing, Dawn Iacobucci, Ed. Thousand Oaks, CA: Sage Publications.

Iacobucci, Dawn (1998), "Interactive Marketing and the Meganet: Networks of Networks," Journal of Interactive Marketing, 12 (1), 5-16 [Google Scholar].

Iacobucci, Dawn and Nigel Hopkins (1992), "Modeling Dyadic Interactions and Networks in Marketing," Journal of Marketing Research, 29 (1), 5-17 [Google Scholar].

Iacobucci, Dawn, Geraldine Henderson, Alberto Marcati, and Jennifer Chang (1996), "Network Analyses of Brand Switching Behavior," International Journal of Research in Marketing, 13 (December), 415-429 [Google Scholar].

Iacobucci, Dawn, Geraldine Henderson, Alberto Marcati, and Jennifer E. Chang (1996), "Network Analyses and Consumer Brand Switching Behavior: The Ehrenberg Automobile Data," in Networks in Marketing, ed. Dawn Iacobucci, Thousand Oaks, CA: Sage Publications, Inc [Google Scholar].

Janssen, M. A. and W. Jager (2001), "Fashions, habits and changing preferences: Simulation of psychological factors affecting market dynamics," Journal of Economic Psychology, 22 (6), 745-72 [Google Scholar].

Jones, Candace, William S. Hesterly, and Stephen P. Borgatti (1997), "A General Theory of Network Governance: Exchange Conditions and Social Mechanisms," Academy of Management Review, 22 (4), 911-45 [Google Scholar].

Kline, B. and J. Wagner (1994), "Information-Sources and Retail Buyer Decision-Making - the Effect of Product-Specific Buying Experience," Journal of Retailing, 70 (1), 75-88 [Google Scholar].

Mandel, Naomi (2003), "Shifting selves and decision making: The effects of self-construal priming on consumer risk-taking," Journal of Consumer Research, 30 (1), 30-40 [Google Scholar].

Martilla, John A. (1970), "Word-Of-Mouth Communication in the Industrial Adoption Process," Journal of Marketing Research, 8 (May), 173-78 [Google Scholar].

Midgley, David F. and Graham R. Dowling (1978), "Innovativeness - Concept and Its Measurement," Journal of Consumer Research, 4 (4), 229-42 [Google Scholar].

Midgley, David F. (1977), Innovation and New Product Marketing. London: Croom Helm.

Midgley, David F., P. D. Morrison, and J. H. Roberts (1992), "The Effect of Network Structure in Industrial Diffusion Processes," Research Policy, 21 (6), 533-22 [Google Scholar].

Money, R. B. (1998), "International multilateral negotiations and social networks," Journal of International Business Studies, 29 (4), 695-710 [Google Scholar].

Money, R. B., Mary C. Gilly, and J. L. Graham (1998), "Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan," Journal of Marketing, 62 (4), 76-87 [Google Scholar].

Moriarty, R. T. and R. E. Spekman (1984), "An Empirical-Investigation of the Information-Sources Used During the Industrial Buying Process," Journal of Marketing Research, 21 (2), 137-47 [Google Scholar].

Morrison, P.D., J.H. Roberts, and D.F. Midgley (2004), "The Nature of Lead Users and Measurement of Leading Edge Status," Research Policy, 33 (2), 351-62 [Google Scholar].

Morrison, P. D., J. H. Roberts, and D.F. Midgley (2000), "Opinion Leadership Amongst Leading Edge Users," Australasian Marketing Journal, 8 (1), 5-14 [Google Scholar].

Nahapiet, J. and S. Ghoshal (1998), "Social capital, intellectual capital, and the organizational advantage," , 23 (2), 242-66 [Google Scholar].

Orlikowski, Wanda J. (2000), "Using technology and constituting structures: A practice lens for studying technology in organizations," Organization Science, 11 (4), 404-28 [Google Scholar].

Ozcan, Kerimcan (2001), "Modeling Word-of-Mouth and Consumer Choice in the Network Society," in University of Michigan Business School Working Paper. Ann Arbor, MI [Google Scholar].

Rangan, S. (2000), "Search and deliberation in international exchange: Microfoundations to some macro patterns," Journal of International Business Studies, 31 (2), 205-22 [Google Scholar].

Reingen, Peter H. (1987), "A Word-of-Mouth Network," Advances in Consumer Research, 14, 213-17 [Google Scholar].

Reingen, Peter H. and J. B. Kernan (1986), "Analysis of Referral Networks in Marketing - Methods and Illustration," Journal of Marketing Research, 23 (4), 370-78 [Google Scholar].

Reingen, Peter H., Brian L. Foster, Jacqueline Johnson Brown, and Stephen B. Seidman (1984), "Brand Congruence in Interpersonal Relations: A Social Network Analysis," Journal of Consumer Research, 11 (3), 771-84 [Google Scholar].

Rindfleisch, A. and C. Moorman (2001), "The acquisition and utilization of information in new product alliances: A strength-of-ties perspective," Journal of Marketing, 65 (2), 1-18 [Google Scholar].

Ronchetto, John R., Jr, Michael D Hutt, and Peter H Reingen (1989), "Embedded Influence Patterns In Organizational Buying Systems," Journal of Marketing, 53 (4), 51-63 [Google Scholar].

Sirsi, A. K., J. C. Ward, and Peter H. Reingen (1996), "Microcultural analysis of variation in sharing of causal reasoning about behavior," Journal of Consumer Research, 22 (4), 345-72 [Google Scholar].

Stafford, J. E. (1966), "Effects of Group Influences on Consumer Brand Preferences," Journal of Marketing Research, 3 (1), 68-75. [Google Scholar].

Swaminathan, Vanitha and Christine Moorman (2003), "Marketing Networks and Firm Performance," Working Paper, University of Pittsburgh [Google Scholar].

Swaminathan, Vanitha and Christine Moorman (2003), "Success in Network Markets: The Role of Network Size, Timing and Resources," Working Paper, University of Pittsburgh [Google Scholar].

Van den Bulte, Christophe and Gary L. Lilien (2001), "Medical innovation revisited: Social contagion versus marketing effort," American Journal of Sociology, 106 (5), 1409-35 [Google Scholar].

Van den Bulte, Christophe and Rudy K. Moenaert (1998), "The Effect of R&D Team Co-location on Communication Patterns Among R&D, Marketing, and Manufacturing," Management Science, 44 (11), S1-S18 [Google Scholar].

Wagner, J., R. Ettenson, and J. Parrish (1989), "Vendor Selection among Retail Buyers - an Analysis by Merchandise Division," Journal of Retailing, 65 (1), 58-79 [Google Scholar].

Ward, James C. and Peter H. Reingen (1996), "A Network Perspective on Crossing the Micro-Macro Divide in Consumer Behavior Research," in Networks in Marketing, Dawn Iacobucci, Ed. Thousand Oaks: Sage.

Ward, James C. and Peter H. Reingen (1990), "Sociocognitive Analysis of Group Decision Making Among Consumers," Journal of Consumer Research, 17 (3), 245-63 [Google Scholar].

Wathne, K. H. and J. B. Heide (2004), "Relationship governance in a supply chain network," Journal of Marketing, 68 (1), 73-89 [Google Scholar].

Watts, Duncan J. Watts (2003), Laws of the Web: Patterns in the Ecology of Information, Massachusetts Institute of Technology Press [Journal of Marketing Research Book Review] [Google Scholar]

Webster, C. and J. Cadeaux (2000), "Applying Social Network Analysis to Relationship Marketing," in ANZMAC 2000 Visionary Marketing for the 21st Century: Facing the Challenge [Google Scholar].

Webster, C.M. and P. D. Morrison (2004), "Network Analysis in Marketing," Australasian Marketing Journal, 12 (2), 8-18 [Google Scholar].

Webster, F. E. (1968), "Applicability of Communication Theory to Industrial Markets," Journal of Marketing Research, 5 (4), 426-28 [Google Scholar].

Webster, F. E. (1992), "The Changing Role of Marketing in the Corporation," Journal of Marketing, 56 (4), 1-17 [Google Scholar].

Webster, F. E. (1970), "Informal Communication in Industrial Markets," Journal of Marketing Research, 7 (2), 186-89 [Google Scholar].

Witt, R. E. (1969), "Informal Social Group Influence on Consumer Brand Choice," Journal of Marketing Research, 6 (4), 473-76 [Google Scholar].

Witt, R. E. and G. D. Bruce (1972), "Group Influence and Brand Choice Congruence," Journal of Marketing Research, 9 (4), 440-43 [Google Scholar].

Witt, R. E. and G. D. Bruce (1970), "Purchase Decisions and Group Influence," Journal of Marketing Research, 7 (4), 533-35 [Google Scholar].

Wong, P. L. K. and P. Ellis (2002), "Social ties and partner identification in Sino-Hong Kong international joint ventures," Journal of International Business Studies, 33 (2), 267-89 [Google Scholar].

Wuyts, S., S. Dutta, and S. Stremersch (2004), "Portfolios of interfirm agreements in technology-intensive markets: Consequences for innovation and profitability," Journal of Marketing, 68 (2), 88-100 [Google Scholar].

Wuyts, S., S. Stremersch, C. Van Den Bulte, and P. H. Franses (2004), "Vertical marketing systems for complex products: A triadic perspective," Journal of Marketing Research, 41 (4), 479-87 [Google Scholar].

Yang, Sha and Greg M. Allenby (2003), "Modeling Interdependent Consumer Preferences," Journal of Marketing Research, forthcoming [Google Scholar].

Zinkhan, George M., M. S. Roth, and M. J. Saxton (1992), "Knowledge Development and Scientific Status in Consumer-Behavior Research - a Social-Exchange Perspective," Journal of Consumer Research, 19 (2), 282-91 [Google Scholar].

Zinkhan, George M., M. J. Saxton, M. Roth, and G. Zaltman (1990), "A Citation Analysis of the ACR Proceedings - a Knowledge Development and Social-Exchange Perspective," Advances in Consumer Research, 17, 627-35 [Google Scholar].